Fast Facts for Sunday, November 4, 2007 (Fast Affiliate Live + Same Day Ratings)
ABC Wins Sunday Across All Key Women for the Sixth Straight Week
"Extreme Makeover: Home Edition" Leads 8pm in Women 18-49 and Women 25-54
Sunday's No. 1 TV Series for the Sixth Week in a Row, "Desperate Housewives" is
No. 1 at 9pm in Viewers and Adults 18-49, Drawing it Largest Audience in 3 Weeks
ABC's "Brothers & Sisters" Towers Over CBS' Dramas in Adult 18-49
in the 10pm Hour, Ranking No. 1 Across All Key Women Demos
Sunday Primetime (7:00-11:00 p.m.)
Competing on the evening against CBS with its ultra-high-rated NFL overrun into prime (dubbed the "mid-season Super Bowl" -- New England vs. Indianapolis) and NBC with "Sunday Night Football" (Dallas vs. Philadelphia), ABC won Sunday night for the 6th week in a row across the key women demographics: W18-34 (4.7/13), W18-49 (6.3/15) and W25-54 (7.0/16).
"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)
During the 8 o'clock hour, ABC's "Extreme Makeover: Home Edition" placed first during its hour among Women 18-49 (6.0/14) and Women 25-54 (6.6/14).
"Desperate Housewives" (9:00-10:00 p.m.)
Sunday's No. 1 TV series for the sixth straight week in viewers and young adults, ABC's "Desperate Housewives" led the 9 o'clock hour, beating second-place NBC ("fast affiliate" time period averages) by 2.8 million viewers (18.5 million vs. 15.7 million) and by 8% in Adults 18-49 (6.9/16 vs. 6.4/14).
� "Desperate Housewives" drew it largest audience in three weeks � since 10/14/07.
"Brothers & Sisters" (10:00-11:00 p.m.)
ABC's "Brothers & Sisters" defeated its drama competition in the final hour of Sunday's prime, CBS' combination of "Cold Case"/"Shark," by 70% in Adults 18-49 (4.6/13 vs. 2.7/7). The ABC sophomore drama won the hour across each of the key women demographics: W18-34 (5.1/15), W18-49 (6.6/18) and W25-54 (7.6/19).
A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from nearly 9% during the same point in 2006 to more than 20% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Ratings), 11/4/07.