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[11/28/07 - 05:31 PM]
First of Four Original Holiday Movie Premieres Cements Hallmark Channel's Standing as the Leading Family Viewing Destination This Holiday Season
The Hallmark Channel spins the numbers for the month of November.
[via press release from The Hallmark Channel]

FIRST OF FOUR ORIGINAL HOLIDAY MOVIE PREMIERES CEMENTS HALLMARK CHANNEL'S STANDING AS THE LEADING FAMILY VIEWING DESTINATION THIS HOLIDAY SEASON

"A Grandpa for Christmas" Leads Network to Rank #1 in Time Period and Weekend and #4 for the Week

Hallmark Channel is jingling the holiday bells today as the network celebrates its overwhelming ratings success for the premiere of the first of its four original holiday movies this season, "A Grandpa for Christmas," starring Hollywood legend Ernest Borgnine. In Prime Time, the movie led the network to rank #1 in the time period, #1 for the weekend and #4 for the week. Complete ratings highlights follow.

Ratings highlights for "A Grandpa for Christmas" (Saturday, 11/24):

� #1 in Sat. 9-11 p.m. time period with a 3.2 HH rating and over 2.7 million homes

� #1 in time period among P2+ with 1.7 rating and 3.8m total viewers � making this the network's second most-watched original movie premiere ever

� Third highest-ever-rated original movie premiere on Hallmark Channel

� Highest rated ad-supported cable movie of the week ahead of popular titles including: "Elf" and "Bruce Almighty" (USA), "A Christmas Story" (TNT), "Home Alone" and "Christmas with the Kranks" (FX), "National Lampoon's Christmas Vacation" (TBS) and "White Christmas" (ABC Family)

� Top 10 in key demo ratings: #2 in W25-54 (1.4), #4 in A25-54 (1.0), #5 in W18-49 (0.9), #8 in A18-49 (0.6)

� Top 10 in key demo deliveries: #3 in W25-54 (695,000), #5 in A25-54 (981,000), #6 in W18-49 (469,000), #9 in A18-49 (644,000)

Ratings highlights for the week of November 19-25:

� "A Grandpa for Christmas" boosted Hallmark Channel to rank #4 in Prime Time for the week with a 1.5 HH rating.

� The network scored particularly high over the weekend ranking #1 in Prime Time on Nov. 24 and 25 with a 3.0 HH rating and 2.5 HH rating, respectively.

Ratings highlights for November 2007:

� Hallmark Channel ranks #6 in Prime Time HH rating (1.6) and #10 in W25-54 rating (0.5) among all ad-supported cable networks.

� November �07 ranks as network's highest-ever November and fourth highest-ever month among Prime Time HH delivery.

Source: Nielsen Media Research, October 29 � November 25, 2007

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.





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· GRANDPA FOR CHRISTMAS, A (HALLMARK)




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