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[11/30/07 - 02:38 PM]
In Its 15th Season, "Survivor" Continues Its Time Period Dominance
CBS spins the numbers for Thursday, November 29.
[via press release from CBS]

THIS JUST IN...

From CBS Entertainment...

IN ITS 15TH SEASON, "SURVIVOR" CONTINUES ITS TIME PERIOD DOMINANCE

"Survivor: China" Keeps Season-Long Winning Streak Going with its 11th Consecutive Victory in Viewers and Key Demographics

"Survivor" Easily Tops "Ugly Betty," "My Name is Earl," "30 Rock" and "Are You Smarter Than a 5th Grader"

Currently in its 15th edition, SURVIVOR remains the Number One program in the Thursday 8:00-9:00 PM time period and continues to anchor CBS's successful Thursday lineup. Last night, SURVIVOR: CHINA emerged victorious for the 11th consecutive week, according to Nielsen preliminary live plus same day ratings for Nov. 29.

SURVIVOR: CHINA was first in households (8.4/13), viewers (13.78m), adults 25-54 (5.4/13) and adults 18-49 (4.5/12).

SURVIVOR: CHINA has won its time period in all 11 of its broadcasts in households, viewers, adults 25-54 and adults 18-49.

For the season, SURVIVOR is outperforming "Ugly Betty" by +20% in households (9.0/14 vs. 7.5/12), +38% in adults 25-54 (6.2/15 vs. 4.5/11), +31% in adults 18-49 (5.1/14 vs. 3.9/10) and by +4.06m viewers (15.15m vs. 11.09m, +37%).

SURVIVOR outdelivers "My Name is Earl"/"30 Rock" by +84% in households (vs. 4.9/08), +59% in adults 25-54 (vs. 3.9/10), +42% in adults 18-49 (vs. 3.6/10) and by +7.22m (vs. 7.93m, +91%).

SURVIVOR tops "Are You Smarter than a 5th Grader" by +67% in households (vs. 5.4/08), +121% in adults 25-54 (vs. 2.8/07), +104% in adults 18-49 (vs. 2.5/07) and by +6.47m viewers (vs. 8.68m, +75%).

With SURVIVOR leading off the night, CBS has won nine of 10 Thursdays this season in households, viewers and adults 25-54. CBS has placed first six of 10 Thursdays this season in adults 18-49, including the last four in a row.





  [november 2007]  
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· 30 ROCK (NBC)
· ARE YOU SMARTER THAN A FIFTH GRADER? (NICKELODEON)
· MY NAME IS EARL (NBC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)




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