or


[12/11/07 - 04:28 PM]
USA Breaks Away from the Cable Pack
USA spins the numbers for the year to date.

[via press release from USA]

USA BREAKS AWAY FROM THE CABLE PACK

USA BREAKS AWAY FROM THE CABLE PACK

#1 Performance Shows USA has Power of Broadcast Network

NEW YORK, NY � December 11, 2007 � With its best ratings performance ever, USA Network claims the #1 cable crown for the second year in a row. In addition, USA has significantly narrowed -- and often eliminated -- the ratings gap between itself and its nearest broadcast competition.

For 2007, USA counted broadcast networks as its closest competition in several key categories:

� USA's nearest P25-54 primetime competitor is the CW with 69,000 viewers separating the two, as compared to a 185,000 gap between USA and the #2 cable network TNT. For total viewers, USA is closer to the CW (104,000 difference) than to the #2 ad-supported cable network (466,000 difference with TNT).

� USA has closed the gap with CW considerably over the past year: the P25-54 difference was 687,000 in 4Q06 TD vs. 234,000 for 4Q07 TD -- a -66% drop in the gap; for P18-49, the gap narrowed from 907,000 to 396,000 -- a -56% smaller gap.

� USA was ahead of CW for the whole summer in P18-49 by +53% in P25-54 and +40% in P18-49.

� With new episodes of MONK on Fridays at 9pm, USA was #1 in all of television in both P25-54 and P18-49.

� With new episodes of PSYCH, USA was #2 in all of television in P25-54 and P18-49, behind only ABC.

� BURN NOTICE made USA the #2 television network in all of television on Thursdays at 10pm during its run in both P25-54 and P18-49, behind only CBS.

� USA out-delivered ABC for 2007 on Mondays from 9-11p among M18-49 by +38% and M25-54 by +18% for 2007.

For the second consecutive year, USA was the #1 cable network in P25-54, P18-49 and P18-34, and was also the #1 ad-supported cable network among total viewers and households. 2007 was also USA's best year ever with 1.2 million in P18-49, 1.2 million in P25-54, 558,000 in P18-34 and 2.67 million total viewers.

Other highlights include:

� 2007 is USA's 4th consecutive year of primetime growth among P25-54, P18-49, P18-34 and total viewers.

� USA has the top two new cable series � BURN NOTICE and THE STARTER WIFE � for the year among both P18-49 and P25-54 (BURN NOTICE is #1 in P25-54; THE STARTER WIFE is #1 in P18-49). This is the second year in a row USA had the #1 new series (PSYCH was #1 in 2006).

� USA has five of the top ten scripted series for the year P25-54 and P18-49, More than any other network, with BURN NOTICE, THE STARTER WIFE, MONK, PSYCH and LAW &ORDER: CRIMINAL INTENT. (No other network had more than two in either demo.)

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [december 2007]  
S
M
T
W
T
F
S
      


· BURN NOTICE (USA)
· LAW & ORDER: CRIMINAL INTENT (USA)
· MONK (USA)
· PSYCH (USA)
· STARTER WIFE, THE (USA)





most recent ratings | view all posts
[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.