or


[12/12/07 - 12:44 PM]
Adult Swim to Wrap 2007 with the Highest Young Adult Delivery in the History of Cable
Cartoon Network's Adult Swim spins the numbers for the year to date.

[via press release from Cartoon Network]

Adult Swim to Wrap 2007 with the Highest Young Adult Delivery in The History of Cable

Late-Night Network Ranks #1 for 3rd Year in a Row Among Ad-Supported Basic Cable for Total Day Delivery of Adults 18-34, 18-24 and Men 18-34, 18-24

Scoring a significant "three-peat," Adult Swim will rank #1 at year-end 2007 in total day delivery of key young adults among ad-supported basic cable, according to preliminary data from Nielsen Media Research. The late-night network will furthermore outdistance its own record-setting performances in 2005 and 2006 with the best total day delivery in basic cable history among adults 18-34 (433,000) and men 18-34 (273,000), representing 8% and 13% growth, respectively, vs. 2006. Whether charting all-time cable records or simply new network records, Adult Swim achieved annual growth across all targeted young adult demos.

On a month-by-month basis, Adult Swim claimed the #1 delivery of adults 18-34 from January-October, the #1 delivery of adults 18-24 and men 18-24 from January �November, and the #1 delivery of men 18-34 from January-August. Additionally, among adults 18-49 (a secondary demo target for the network), Adult Swim is projected to rank #3 for total day delivery among ad-supported basic cable networks.

Highlights of Adult Swim's overall 2007 performance include the following:

ADULT SWIM (Monday-Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.) Year-End 2007 vs. 2006:

- Adults 18-34 delivery (433,000�new cable record) increased by 8%, and ratings (0.8) by 4%

- Adults 18-24 delivery (259,000�new Adult Swim record) improved by 2%, and ratings (1.1) by 17%

- Adults 18-49 delivery (553,000) grew by 7%, and ratings (0.5) were unchanged

- Men 18-34 delivery (273,000�new cable record) expanded by 13%, and ratings (1.1) declined by 7%

- Men 18-24 delivery (164,000�new Adult Swim record) jumped by 4%, and ratings (1.4) by 1%.

Among Adult Swim's original programming, Seth Green's Robot Chicken topped the network's 2007 ratings and delivery charts, earning an average delivery of 600,000 adults 18-34. This was followed by Aqua Teen Hunger Force with an average 507,000 viewers, and Harvey Birdman, Attorney at Law with an average 457,000 viewers. Adult Swim's most-watched telecast in its history was achieved in 2007 on Aug. 28 with a telecast of Family Guy (11:30 p.m.), which attracted 1,629,000 adults 18-34. And the Sept. 16 telecast of Robot Chicken (11:30 p.m.) scored as Adult Swim's most-watched original telecast in network history among adults 18-34 (1,423,000) and adults 18-24 (866,000).

AdultSwim.com also enjoyed tremendous growth in 2007 compared to 2006. Looking at the most recent available data (October '07 vs. October '06), Unique Users grew 112%, according to Nielsen//NetRatings. Similarly, Time Spent averages improved by 121%, while individual Game Plays increased by 44%. As reported by Omniture SiteCatalyst, AdultSwim.com's free broadband video service increased Videos Served by a whopping 1,297% thanks to popular titles The Boondocks and Robot Chicken. Among AdultSwim.com records for 2007, July stands as the website's #1 month for Unique Users�more than 1.4 million people. Year-to-date, AdultSwim.com is averaging more than 1 million Unique Users per month and 16.7 million monthly page views.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated comedy and action series for young adults. Airing overnight 11 p.m. to 6 a.m. Monday through Saturday and 10 p.m. to 6 a.m. Sunday (ET, PT), Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

RATING PERIOD: 01/01/07 � 12/09/07

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD data 01/01 -12/09/07 and final Live +7 prior to those dates). Complete, final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 112,800,000 homes.





  [december 2007]  
S
M
T
W
T
F
S
      


· FAMILY GUY (FOX)





most recent ratings | view all posts
[04/28/17 - 12:39 PM]
"The President Show" Inaugural Episode Draws Huge Crowd Topping Trump's Actual Inauguration
Comedy Central spins the numbers for Thursday, April 27.

[04/28/17 - 08:30 AM]
Thursday's Broadcast Ratings: ABC Inches Past CBS Among Adults 18-49
The Alphabet wins the night in demos while the Eye is the most-watched broadcaster.

[04/28/17 - 07:56 AM]
ESPN's Round 1 NFL Draft Telecast Delivers 4.8 Overnight Rating
ESPN spins the numbers for Thursday, April 27.

[04/27/17 - 08:32 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off Demo Competition
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[04/26/17 - 11:16 AM]
"Saints & Sinners" Season Finale Reaches 1.3 Million Viewers, Season Two Seen by 7.3 Million
Bounce TV further spins the numbers for Sunday, April 23.

[04/26/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock also gets a boost from the premiere of new comedy "Great News."

[04/25/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Remain on Top in Demos
ABC, "Dancing with the Stars" then are the most-watched overall.

[04/24/17 - 06:05 PM]
TLC Breaks Record Ratings on Sunday Night with Veteran Series and Premiere of Live Television Event
TLC spins the numbers for Sunday, April 23.

[04/24/17 - 04:15 PM]
Freeform's "Famous In Love" Amasses Over 10 Million Total Views During Its Premiere Week as "Pretty Little Liars" Returns at No. 1 Across Target Demos
Freeform further spins the numbers for Tuesday, April 18.

[04/24/17 - 12:35 PM]
"Fargo" Returns Strong with Third Installment Premiere - Premiere Telecast Delivers 3 Million Total Viewers
FX further spins the numbers for Wednesday, April 19.

[04/24/17 - 09:38 AM]
ESPN's & ABC's NBA Playoffs Ratings Up Double-Digits in Second Weekend
ESPN spins the numbers for its NBA postseason coverage to date.

[04/24/17 - 08:28 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demo Charts
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.