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[12/19/07 - 11:59 AM]
'Biggest Loser' Is a Winner, as Tuesday's #1 Show in Adults 18-49
NBC spins the numbers for Tuesday, December 18.

[via press release from NBC]

'BIGGEST LOSER' IS A WINNER, AS TUESDAY'S #1 SHOW IN ADULTS 18-49

'BIGGEST LOSER' IS A WINNER, AS TUESDAY'S #1 SHOW IN ADULTS 18-49

THE FINALE OF 'BIGGEST LOSER' AND NIGHT TWO OF 'CLASH OF THE CHOIRS' PROPEL NBC TO A TUESDAY NIGHT WIN IN ADULTS 18-49

TWO-HOUR 'BIGGEST LOSER' FINALE DOMINATES ITS TIME PERIOD IN EVERY KEY RATINGS MEASURE � ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54 PLUS TOTAL VIEWERS

'LOSER' WEIGHS IN WITH THE HEFTIEST RESULTS OF ITS CURRENT RUN, UP 28 PERCENT IN ADULTS 18-49 FROM THE PREVIOUS HIGH SET ONE WEEK EARLIER

'LOSER' SCORES NBC'S HIGHEST 18-49 RATING IN THE TIME PERIOD IN MORE THAN 11 MONTHS

NIGHT TWO OF 'CLASH OF THE CHOIRS' MATCHES MONDAY NIGHT'S PROGRAM AVERAGE IN 18-49 AND BUILDS BY 4 PERCENT IN THE COMPARABLE 8 P.M. HOUR

BURBANK, Calif. � December 19, 2007 � Last night's finale of "The Biggest Loser" and night two of "Clash of the Choirs" combined to propel NBC to a Tuesday win in adults 18-49, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research. This marks the third consecutive Tuesday that NBC has finished #1 or tied for #1 in adults 18-49.

Last night from 9-11 p.m. ET, the finale of "The Biggest Loser 5" (4.6 rating, 13 share in adults 18-49, 11.4 million viewers overall) dominated its two-hour time period with NBC's highest 18-49 rating in the slot in nearly a year (since January 2). In total viewers, this marks NBC's biggest overall audience in the time period in nearly four months (since August 21).

"The Biggest Loser" was the night's #1 telecast on any network in adults 18-49 and ranked #1 for its time period in every key ratings category � adults, men and women 18-34, 18-49 and 25-54, and in total viewers. In the climactic 10-11 p.m. hour, "Loser" beat the ABC-CBS competition combined in adults 18-49, as well as in adults, men and women 18-34 and other measures.

"The Biggest Loser" delivered the heftiest results of its current cycle, topping its previous highs, set one week earlier, by 28 percent in 18-49 rating (4.6/13 vs. 3.6/9) and by 16 percent, or 1.6 million persons, in total viewers (11.4 million vs. 9.8 million). The "Loser" finale gained 48 percent in 18-49 rating versus the show's prior average this season (4.6 vs. 3.1). "The Biggest Loser 5" finale was also up 35 percent in 18-49 rating versus NBC's 2006-07 season average for the Tuesday 9-11 p.m. slot (4.6 vs. 3.4).

From 8-9 p.m. ET, night two of "Clash of the Choirs" (2.4/7 in 18-49, 7.7 million viewers overall) matched its 18-49 program rating from the previous night and built by 4 percent versus Monday night's comparable 8-9 p.m. hour (2.4/7 vs. 2.3/7). Pending updates, "Clash of the Choirs" is currently within 1 share of the time period lead in 18-49 and is ranking #1 among women 18-49 and women 18-34.

From its first to its second half-hour, "Clash of the Choirs" built by 18 percent in 18-49 rating (to a 2.6/8 from a 2.2/7), the most growth of any major network in the time period.

In head-to-head competition from 8-9 p.m. ET, "Clash of the Choirs" is currently matching ABC's "Duel" in adults 18-49 (both with a 2.4 rating), while "Clash" takes the lead in the 8:30-9 p.m. half-hour (with a 2.6/8 for "Clash" vs. a 2.5/7 for "Duel"), pending updates. "Clash" also outscored "Duel" for the full hour in total viewers (7.7 million vs. 7.3 million) and in all key adult-female demographics.

Preliminary 18-49 averages for Tuesday night are: NBC, 3.9/11; Fox, 2.7/8; CBS, 2.5/7; ABC, 2.1/6; CW, 0.6/2. In overall total viewers, December 18 preliminary results are: CBS, 10.3 million; NBC, 10.2 million; Fox, 7.9 million; ABC, 6.9 million; CW, 1.4 million

Note that all national ratings are "live plus same day" unless otherwise indicated. Metered-market household ratings are live only.

REVISED: 'BIGGEST LOSER' IS A WINNER, AS TUESDAY'S #1 SHOW IN ADULTS 18-49

THE FINALE OF 'BIGGEST LOSER' AND NIGHT TWO OF 'CLASH OF THE CHOIRS' PROPEL NBC TO A TUESDAY NIGHT WIN IN ADULTS 18-49

TWO-HOUR 'BIGGEST LOSER' FINALE DOMINATES ITS TIME PERIOD IN EVERY KEY RATINGS MEASURE � ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54 PLUS TOTAL VIEWERS

'LOSER' WEIGHS IN WITH THE HEFTIEST RESULTS OF ITS CURRENT RUN, UP 28 PERCENT IN ADULTS 18-49 FROM THE PREVIOUS HIGH SET ONE WEEK EARLIER

'LOSER' SCORES NBC'S HIGHEST 18-49 RATING IN THE TIME PERIOD IN MORE THAN 11 MONTHS

NIGHT TWO OF 'CLASH OF THE CHOIRS' MATCHES MONDAY NIGHT'S PROGRAM AVERAGE IN 18-49 AND BUILDS BY 4 PERCENT IN THE COMPARABLE 8 P.M. HOUR

BURBANK, Calif. � December 19, 2007 � Last night's finale of "The Biggest Loser" and night two of "Clash of the Choirs" combined to propel NBC to a Tuesday win in adults 18-49, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research. This marks the third consecutive Tuesday that NBC has finished #1 or tied for #1 in adults 18-49.

Last night from 9-11 p.m. ET, the finale of "The Biggest Loser 4" (4.6 rating, 13 share in adults 18-49, 11.4 million viewers overall) dominated its two-hour time period with NBC's highest 18-49 rating in the slot in nearly a year (since January 2). In total viewers, this marks NBC's biggest overall audience in the time period in nearly four months (since August 21).

"The Biggest Loser" was the night's #1 telecast on any network in adults 18-49 and ranked #1 for its time period in every key ratings category � adults, men and women 18-34, 18-49 and 25-54, and in total viewers. In the climactic 10-11 p.m. hour, "Loser" beat the ABC-CBS competition combined in adults 18-49, as well as in adults, men and women 18-34 and other measures.

"The Biggest Loser" delivered the heftiest results of its current cycle, topping its previous highs, set one week earlier, by 28 percent in 18-49 rating (4.6/13 vs. 3.6/9) and by 16 percent, or 1.6 million persons, in total viewers (11.4 million vs. 9.8 million). The "Loser" finale gained 48 percent in 18-49 rating versus the show's prior average this season (4.6 vs. 3.1). "The Biggest Loser 4" finale was also up 35 percent in 18-49 rating versus NBC's 2006-07 season average for the Tuesday 9-11 p.m. slot (4.6 vs. 3.4).

From 8-9 p.m. ET, night two of "Clash of the Choirs" (2.4/7 in 18-49, 7.7 million viewers overall) matched its 18-49 program rating from the previous night and built by 4 percent versus Monday night's comparable 8-9 p.m. hour (2.4/7 vs. 2.3/7). Pending updates, "Clash of the Choirs" is currently within 1 share of the time period lead in 18-49 and is ranking #1 among women 18-49 and women 18-34.

From its first to its second half-hour, "Clash of the Choirs" built by 18 percent in 18-49 rating (to a 2.6/8 from a 2.2/7), the most growth of any major network in the time period.

In head-to-head competition from 8-9 p.m. ET, "Clash of the Choirs" is currently matching ABC's "Duel" in adults 18-49 (both with a 2.4 rating), while "Clash" takes the lead in the 8:30-9 p.m. half-hour (with a 2.6/8 for "Clash" vs. a 2.5/7 for "Duel"), pending updates. "Clash" also outscored "Duel" for the full hour in total viewers (7.7 million vs. 7.3 million) and in all key adult-female demographics.

Preliminary 18-49 averages for Tuesday night are: NBC, 3.9/11; Fox, 2.7/8; CBS, 2.5/7; ABC, 2.1/6; CW, 0.6/2. In overall total viewers, December 18 preliminary results are: CBS, 10.3 million; NBC, 10.2 million; Fox, 7.9 million; ABC, 6.9 million; CW, 1.4 million

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [december 2007]  
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· BIGGEST LOSER, THE (NBC)
· CLASH OF THE CHOIRS (NBC)
· DUEL (ABC)





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