or


[01/03/08 - 03:58 PM]
Quick Take for Wednesday, January 2, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numberes for Wednesday, January 2.

[via press release from ABC]

Quick Take for Wednesday, January 2, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Leads Wednesday Night in Key Women and Beats NBC's Lineup in Adults 18-34 and Adults 18-49

"Wife Swap" Season Premiere Tops the 8 O'clock Hour in Women 18-34 and Women 18-49

"Supernanny" Season Debut Beats NBC's "Law & Order" by 23% in Adults 18-34

Second Telecast of "Supernanny" Ranks No. 1 at 10pm among Adults 18-49, Qualifying as the No. 1 TV Show on the Night Across All Key Women Demos

Wednesday Night (8:00-11:00 p.m.)

ABC's Wednesday lineup including the season premieres of "Wife Swap" and "Supernanny" took second on the night in Adults 18-49 (3.7/9), behind only Fox's coverage of the "Tostitos Fiesta Bowl." The Net led the evening among Women 18-34 (4.4/13) and Women 18-49 (5.0/13). ABC beat NBC's lineup, featuring the time period premiere of "Deal or No Deal" and the 2-hour season premiere of "Law & Order," in both Adults 18-49 (3.7/9 vs. 3.6/9) and Adults 18-34 (3.1/9 vs. 2.5/7).

� ABC was up over the year-ago Wednesday (1/3/07) by 2.6 million viewers (8.9 million vs. 6.3 million) and by 48% in Adults 18-49 (3.7/9 vs. 2.5/7), when the Net aired an all-original schedule featuring comedy premieres from 8-10pm.

"Wife Swap" (8:00-9:00 p.m.)

ABC's "Wife Swap" premiered its fourth season with a time period-winning performance among Women 18-34 (3.9/12) and Women 18-49 (4.4/12). "Wife Swap" beat its unscripted competition, CBS' season premiere of "Power of 10," by 1.8 million viewers (8.5 million vs. 6.7 million) and by 94% in Adults 18-49 (3.3/9 vs. 1.7/4).

"Supernanny" (9:00-10:00 p.m.)

The Season 4 debut of ABC's "Supernanny" beat the first hour of NBC's "Law & Order" by 23% in Adults 18-34 (3.2/9 vs. 2.6/7). Like its lead-in, "Supernanny" ranked No. 1 in its hour among Women 18-34 (4.5/12) and Women 18-49 (5.0/12).

"Supernanny" (10:00-11:00 p.m.)

Building on its lead-in in viewers and young adults, the night's second episode of "Supernanny" ranked No. 1 in the 10'clock hour among Adults 18-49 (4.0/10 � tied with Fox's "Tostitos Fiesta Bowl," based on Nielsen's preliminary primetime "fast affiliate" averages). "Supernanny" beat the second hour of NBC's "Law & Order" by 8% among Adults 18-49 (4.0/10 vs. 3.7/10) and by 42% among Adults 18-34 (3.4/10 vs. 2.4/7).

Editors Note: ABC's "Cashmere Mafia" will debut in its regular Wednesday 10 p.m. time period on 1/9/07.

� "Supernanny" led the final hour of prime and stood as Wednesday's No. 1 program across each of the key women demographics: Women 18-34 (4.9/14), Women 18-49 (5.6/14) and Women 25-54 (5.9/13).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled over 11% at the same point in 2006 up to over 21% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 01/02/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· CASHMERE MAFIA (ABC)
· DEAL OR NO DEAL (CNBC)
· LAW & ORDER (NBC)
· POWER OF 10 (CBS)
· SUPERNANNY (ABC)
· WIFE SWAP (CMT)





most recent ratings | view all posts
[04/19/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off NBC's "Voice" Special
A special Wednesday episode of the Peacock's franchise boosts the Peacock last night.

[04/18/18 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Top Demos; CBS Leads Total Viewers
The Alphabet continued its adults 18-49 reign last night, as did the Eye in total audience.

[04/17/18 - 08:20 AM]
Monday's Broadcast Ratings: NBC Continues Its Reign in Viewers, Demos
"The Voice" once again tops the charts in both categories.

[04/16/18 - 11:15 AM]
1.2 Million Viewers Tuned in to "Shotmakers'" Two-Night Premiere on Golf Channel, Youngest Primetime Audience Since 2016
Golf Channel spins the numbers for Monday, April 9 and Tuesday, April 10.

[04/16/18 - 08:37 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Push CBS in Front
The Eye wins the evening in both total viewers and adults 18-49.

[04/15/18 - 08:44 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
The Peacock edges the competition among adults 18-49 last night.

[04/15/18 - 08:31 AM]
ESPN & ABC's NBA Playoffs Opening Saturday Ratings Highest in Five Years
ESPN spins the numbers for Saturday, April 14.

[04/14/18 - 08:54 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off the Competition
The Eye tops the night in both total viewers and adults 18-49.

[04/13/18 - 11:24 AM]
Animal Planet Has Highest Rated Quarter In Two Years in 1Q18
Animal Planet further spins the numbers for the quarter to date.

[04/13/18 - 08:11 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Tops Viewers, Demos for CBS
The Eye continues its reign on the night in both categories.

[04/12/18 - 12:24 PM]
The Return of "Trading Spaces" Designs a Ratings Win for TLC
TLC further spins the numbers for Saturday, April 7.

[04/12/18 - 08:14 AM]
Wednesday's Broadcast Ratings: "Empire" Rises in FOX's Latest Demo Victory
CBS however is still the most-watched broadcaster last night.

[04/11/18 - 12:45 PM]
Spring Break Event Episodes of Disney Channel's "Stuck in the Middle" and "Bizaardvark" Claim Friday's Top 2 Telecasts in Key Kids Demos
Disney Channel further spins the numbers for Friday, April 6.

[04/11/18 - 08:15 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Take Home Demo Crown
The revival's latest episode is also the night's most-watched program.

[04/10/18 - 02:30 PM]
"Jersey Shore Family Vacation" Scores Highest Rated Series Premiere in MTV History on Live+3
MTV further spins the numbers for Thursday, April 5.