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[01/07/08 - 10:26 AM]
'1 Vs 100' Is #1 Friday Night
NBC spins the numbers for Friday, January 4.
[via press release from NBC]

'1 VS 100' IS #1 FRIDAY NIGHT

'1 VS 100' IS #1 FRIDAY NIGHT

THE SECOND-SEASON DEBUT OF '1 VS 100' SWEEPS ITS SLOT IN ALL MAJOR RATINGS CATEGORIES

THE BOB SAGET-HOSED SERIES TIES FOR THE TOP 18-49 RATING ON ANY NETWORK FRIDAY NIGHT AND IS #1 OUTRIGHT AMONG TOTAL VIEWERS

NBC'S LINEUP OF '1 VS 100,' 'FRIDAY NIGHT LIGHTS' AND 'LAS VEGAS' DELIVERS FRIDAY'S #1 AVERAGES IN 18-49 AND TOTAL VIEWERS

BURBANK, Calif. � January 5, 2008 � "1 VS 100" has launched its second season Friday night with a time-period victory in all key ratings categories, leading NBC to a nightlong win in adults 18-49 and total viewers, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

From 8-9 p.m. ET Friday night, "1 VS 100" delivered a 2.3 rating, 7 share in adults 18-49 and 8.6 million viewers overall. Pending updates to these preliminary numbers, "1 VS 100" ranked #1 in the time period in adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

The Bob Saget-hosted series scored NBC's top adult 18-49 rating in this time period in five weeks and improved on NBC's season average 2.0 rating in the hour by 15 percent. From its first half-hour to its second, "1 VS 100" increased its 18-49 rating by 24 percent (to a 2.6/8 from a 2.1/6) and its overall viewership by 1.3 million persons or 16 percent (to 9.2 million from 7.9 million).

"1 VS 100" is currently tied with Fox's 9 p.m. ET "House" encore for the #1 rating of the night on any network in 18-49 and is the #1 show of the night outright in total viewers.

At 9 p.m. ET, "Friday Night Lights" (1.8/5 in 18-49, 5.5 million viewers overall) is currently #2 in the time period in 18-49 and tied for #1 among men 25-54.

At 10 p.m. ET, "Las Vegas" (2.0/6 in 18-49, 7.1 million viewers) is #2 in the time slot in 18-49 and #1 in men 18-49 and men 25-54.

NBC is currently #1 for the night in 18-49 and total viewers, marking the network's second Friday 18-49 win in three weeks.

Preliminary 18-49 averages for Friday night are: NBC 2.1/6; Fox, 2.0/6; ABC, 1.6/5; CBS, 1.6/5; CW, 1.6/5. In overall total viewers, January 4 preliminary results are: NBC, 7.1 million; ABC, 6.4 million; Fox, 6.2 million; CBS, 6.0 million; CW, 4.8 million

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [january 2008]  
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· 1 VS. 100 (GSN)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· HOUSE (FOX)
· LAS VEGAS (NBC)




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