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[01/08/08 - 12:14 PM]
Primetime Ratings Report for the Week of December 31, 2007 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of December 31-January 6.

[via press release from ABC]

Primetime Ratings Report For the week of December 31, 2007 (Based on National Live + Same Day Program Ratings)

ABC Airs the Top Scripted Series of the Week in Total Viewers And Adults 18-49 with "Desperate Housewives"

ABC Delivers its Largest Audience and Best Adult 18-49 Rating in 4 Weeks

ABC's New Year's Eve Lineup Wins Monday in Total Viewers and Adults 18-49, Beating the Second-Place Nets by 2.7 Million Viewers and by 85% in Young Adults

Ranking as Monday's No. 1 Program in Primetime in Viewers and Young Adults, "Dick Clark's Primetime New Year's Rockin' Eve" Attracts the ABC Annual Special's Largest Audience and Highest Adults 18-49 Rating in 6 Years

"Wife Swap" Season Premiere Tops Wednesday's 8 O'clock Hour in Women 18-34 and Women 18-49

"Supernanny" Season Debut Beats NBC's "Law & Order" by 23% in Adults 18-34

Second Telecast of "Supernanny" Qualifies as the No. 1 TV Show on Wednesday Night Across All Key Women Demos

For the 9th Straight Original Telecast on Friday, "Women's Murder Club" Leads 9pm in Viewers

ABC News' "20/20" Wins the 10pm Hour on Friday in Total Viewers, Adults 18-49 and Adults 25-54

ABC News' Coverage of the New Hampshire Debates Draws the Net's Largest Saturday Audience in 5 Weeks

"Desperate Housewives" Stands as Sunday's No. 1 Show in Viewers and Adults 18-49, Its 10th Consecutive Original Telecast to Rank as the No. 1 TV Series on the Evening

ABC's "Extreme Makeover: Home Edition" Wins Sunday at 8pm in Adults 18-49

Drawing its Second-Largest Audience This Season, "Desperate Housewives" Dominates Sunday's 9 O'clock Hour in Total Viewers and Adults 18-49

In Sunday's 10pm Hour, ABC's Preview Airing of "Cashmere Mafia" Takes Second in Viewers and Young Adults, While Ranking No. 1 with Key Women

WEEK No. 15:

For the week of 12/31/07, ABC posted its best numbers in Total Viewers (8.4 million) and Adults 18-49 (2.7/7) in 4 weeks � since w/o 12/03/07. ABC took second for the week across each of key women demos: Women 18-34 (2.6/8), Women 18-49 (3.3/9) and Women 25-54 (3.8/9).

Rankings: ABC aired 5 of the Top 20 TV programs of the week in Adults 18-49, including the No. 1 scripted series with "Desperate Housewives": "Desperate Housewives" � No. 3, "Extreme Makeover: Home Edition" � No. 6, "Supernanny SP-1/2" � No. 14, "Cashmere Mafia SP-1/6" � No. 18 and "Supernanny" � No. 20. The Net placed 2 shows in the week's Top 10 among Total Viewers, including the No. 1 scripted series with "Desperate Housewives": "Desperate Housewives" � No. 4 and "Extreme Makeover: Home Edition" � No. 9. In addition to ranking the highest-rated series in Total Viewers and Adults 18-49, ABC's "Desperate Housewives" was also the week's top telecast overall across each of the key women (W18-34/W18-49/W25-54).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, nearly doubling from over 11% during the same point in 2006 up to more than 21% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

ABC's New Year's Eve lineup of the "ABC Monday Movie of the Week: Shrek 2" and "Dick Clark's New Year's Rockin' Eve 2008" won Monday evening in both Total Viewers (7.8 million) and Adults 18-49 (2.4/8), beating the second-place networks by 2.7 million viewers (5.1 million - CBS) and by 85% in Adults 18-49 (1.3/5 - Fox).

"ABC Monday Movie of the Week: Shrek 2" (8:00-10:00 p.m.)

The Net's rebroadcast of the "ABC Monday Movie of the Week: Shrek 2" attracted 7.1 million viewers and a 2.0 rating, 7 share in Adults 18-49, leading its 2-hour time period in both Nielsen measures among the broadcast net.

� "Shrek 2" outperformed its movie competition on the night, "Fox's Night at the Movies: Men in Black II" (3.9 million & 1.3/5), by 3.1 million viewers and by 54% in Adults 18-49.

"Dick Clark's Primetime New Year's Rockin' Eve" (10:00-11:00 p.m.)

ABC's broadcast of "Dick Clark's Primetime New Year's Rockin' Eve," led the final hour of prime and ranked as the No. 1 program in primetime in Total Viewers (9.2 million) across each of the key adult demos [Adults 18-34 (2.2/9), Adults 18-49 (3.1/11) and Adults 25-54 (3.5/11)] and Teens 12-17 (3.2/14).

� "Dick Clark's Primetime New Year's Rockin' Eve" was up over the previous year by nearly 1.0 million viewers and by 11% in Adults 18-49 (8.3 million & 2.8/9 in Adults 18-49 on 12/31/06). In fact, "Dick Clark's Primetime New Year's Rockin' Eve" delivered its best numbers in both viewers in young adults in 6 years � since 2001.

Wednesday

ABC's Wednesday lineup including the season premieres of "Wife Swap" and "Supernanny" took second on the night in Adults 18-49 (3.7/9), behind only Fox's coverage of the "Tostitos Fiesta Bowl." The Net led the evening among Women 18-34 (4.4/13) and Women 18-49 (5.0/13). ABC beat NBC's lineup, featuring the time period premiere of "Deal or No Deal" and the 2-hour season premiere of "Law & Order," in Adults 18-34 by 24% (3.1/9 vs. 2.5/7).

� ABC was up over the year-ago Wednesday (1/3/07) by 2.5 million viewers (8.8 million vs. 6.3 million) and by 48% in Adults 18-49 (3.7/9 vs. 2.5/7), when the Net aired an all-original schedule featuring comedy premieres from 8-10pm.

"Wife Swap" (8:00-9:00 p.m.)

ABC's "Wife Swap" premiered its fourth season with a time period-winning performance among Women 18-34 (3.8/12) and Women 18-49 (4.4/12). "Wife Swap" beat its unscripted competition, CBS' season premiere of "Power of 10," by 1.9 million viewers (8.4 million vs. 6.5 million) and by 106% in Adults 18-49 (3.3/9 vs. 1.6/4).

"Supernanny" (9:00-10:00 p.m.)

The Season 4 debut of ABC's "Supernanny" beat the first hour of NBC's "Law & Order" by 23% in Adults 18-34 (3.2/9 vs. 2.6/7). Like its lead-in, "Supernanny" ranked No. 1 in its hour among Women 18-34 (4.5/12) and Women 18-49 (5.0/12).

"Supernanny" (10:00-11:00 p.m.)

Building on its lead-in in viewers and young adults, the night's second episode of "Supernanny" took second in the 10'clock hour among Adults 18-49 (4.0/10) to Fox's "Tostitos Fiesta Bowl." "Supernanny" beat the second hour of NBC's "Law & Order" by 8% among Adults 18-49 (4.0/10 vs. 3.7/10) and by 48% among Adults 18-34 (3.4/10 vs. 2.3/7).

� "Supernanny" led the final hour of prime and stood as Wednesday's No. 1 program across each of the key women demographics: Women 18-34 (4.9/14), Women 18-49 (5.6/14) and Women 25-54 (5.9/13).

Friday

"Women's Murder Club" (9:02-10:02 p.m.)

ABC's "Women's Murder Club" led the 9 o'clock hour in Total Viewers (7.8 million) for the 9th straight airing on Friday.

"20/20" (10:02-11:00 p.m.)

ABC News' "20/20" led the final hour of the night Total Viewers (7.6 million), Adults 18-49 (2.1/6) and Adults 25-54 (2.6/7).

Saturday

With coverage of ABC News/Facebook/WMUR-TV's back-to-back Republican and Democratic debates in New Hampshire, ABC took second place on Saturday night against NBC's high-rated NFL playoff game (Jacksonville-Pittsburgh) in Total Viewers (8.6 million) and Adults 18-49 (2.0/6-tie). During prime, ABC (8.6 million) outdrew third-place CBS by 2.8 million viewers (5.8 million) and fourth-place Fox by 3.1 million viewers (5.5 million). Starting off the night the Republican Debate (7:09-8:47 p.m.) drew an average audience of 7.4 million viewers and following that the Democratic Debate (9:03-10:43 p.m.) drew an average of 9.4 million viewers, representing the two largest audiences for any debates thus far of the 2008 presidential cycle. ABC News' coverage of the debates paced well ahead of the previous high-rated debate, the CNN/You Tube GOP Debate on 11/28/07, with an average audience of 4.5 million viewers.

� ABC News' coverage of the back-to-back debates generated the Network's largest Saturday night audience in 5 weeks - since 12/1/07.

Sunday

ABC took second place on Sunday in Adults 18-49 (4.5/11) to an NFL-fueled CBS, with a playoff overrun (Chargers-Titans) into the opening hour of prime. The Network posted a definitive victory on the night across the key women demographics: W18-34 (4.5/12), W18-49 (6.0/14) and W25-54 (6.9/15).

� For its 10th consecutive original airing this season (on each of the series' original telecasts), ABC's "Desperate Housewives" stood as Sunday's No. 1 TV series in Total Viewers and Adults 18-49.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite CBS' NFL overrun during the 7 o'clock hour, ABC's "America's Funniest Home Videos" took second place in Adults 18-49, beating the first hour of NBC's 2-hour "Deal or No Deal" by 9% (2.4/6 vs. 2.2/6).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

"Extreme Makeover: Home Edition" made ABC the No. 1 network during the 8 o'clock hour in Adults 18-49 (4.7/11). ABC's "Home Edition" outdelivered its unscripted NBC competition in the time period, "Deal or No Deal," in both Total Viewers (12.6 million vs. 12.4 million) and Adults 18-49 (4.7/11 vs. 3.8/9).

"Desperate Housewives" (9:00-10:01 p.m.)

Sunday's No. 1 TV series for its 10th consecutive original telecast, ABC's "Desperate Housewives" dominated the 9 o'clock hour, beating out second-place NBC's premiere of "American Gladiators" by 7.7 million viewers (19.8 million vs. 12.1 million) and by 28% in Adults 18-49 (7.3/16 vs. 5.7/13).

� "Desperate Housewives" drew its second-largest audience this season.

"Cashmere Mafia" (10:01-11:00 p.m.)

ABC's preview airing of "Cashmere Mafia" earned second place during Sunday's 10 o'clock hour in Total Viewers (10.7 million) and Adults 18-49 (3.9/10). The new series delivered the No. 1 position in its time period among Women 18-49 (5.5/13) and Women 25-54 (6.2/14).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 12/31/07, unless stated otherwise.





  [january 2008]  
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· 20/20 (ABC)
· AMERICAN GLADIATORS (NBC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· CASHMERE MAFIA (ABC)
· DEAL OR NO DEAL (NBC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· LAW & ORDER (NBC)
· POWER OF 10 (CBS)
· SUPERNANNY (ABC)
· WIFE SWAP (ABC)
· WOMEN'S MURDER CLUB (ABC)





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