or


[01/10/08 - 03:17 PM]
Quick Take for Wednesday, January 9, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Wednesday, January 9.

[via press release from ABC]

Quick Take for Wednesday, January 9, 2008 (Fast Affiliate Live + Same Day Ratings)

On a Highly Competitive Wednesday, ABC Earns Second in Adults 18-49 And Wins the Evening in Adults 18-34 and Among Key Women Demos

Showing Solid Year-to-Year Gains for the Second Week in a Row, ABC is Up From the Year-Ago Night by 1.0 Million Viewers and by 25% in Adults 18-49

"Wife Swap" Wins the 8pm Hour in Adults 18-34, Beating NBC's "Deal Or No Deal"

Against CBS' Original "Criminal Minds" and NBC's "Law & Order: CI" Premiere, "Supernanny" Emerges as Wednesday's No. 1 TV Program Among Adults 18-34

"Supernanny" Retains 100% of its Week-Earlier Season Premiere in Viewers and Adults 18-49 and Posts the Series' Highest Teen 12-17 Number in Close to 2 Years

At 10pm Against CBS' Time Period Veteran "CSI: NY" and NBC's "Law & Order," ABC's Time Period Premiere of "Cashmere Mafia" Ranks No. 1 in Women 18-34

Wednesday Night (8:00-11:00 p.m.)

On a very competitive Wednesday against original competition on CBS and NBC, ABC took second place among Adults 18-49 (3.0/8-tie), while ranking No. 1 with Adults 18-34 (2.6/8), key women [W18-34 - 3.7/10, W18-49 � 4.2/11 and W25-54 � 4.5/11 (tie)] and Teens 12-17 (1.9/7).

� ABC was up over the year-ago Wednesday (1/10/07) by 1.0 million viewers (7.6 million vs. 6.6 million) and by 24% in Adults 18-49 (3.0/8 vs. 2.4/6).

"Wife Swap" (8:00-9:00 p.m.)

On just its second airing in the time period, ABC's "Wife Swap" won Wednesday's 8 o'clock hour among Adults 18-34 (2.6/8) and Women 18-34 (3.6/10), beating NBC's "Deal Or No Deal." The ABC unscripted show earned second place in the hour in Total Viewers (7.8 million) and Adults 18-49 (3.0/8), pacing way ahead of CBS' "Power of 10" on both counts (6.1 million & 1.7/5).

� "Wife Swap" was up from its week-earlier season premiere by 18% in Teens 12-17 (2.0/8 vs. 1.7/6) and by 14% in Kids 2-11 (1.6/6 vs. 1.4/5).

"Supernanny" (9:00-10:00 p.m.)

Retaining all of its week-ago season premiere audience despite facing an original "Criminal Minds" and NBC's broadcast premiere of "Law & Order: C.I.," ABC's "Supernanny" dominated the 9 o'clock hour among Adults 18-34 by 36% over its nearest competitor (3.4/10 vs. 2.5/7 - CBS). The show took a strong second in the hour in Adults 18-49 (3.6/9), beating NBC's premiere of "L&O: C.I." by 44% (3.6/9 vs. 2.5/6). In fact "Supernanny" stood as Wednesday's No. 1 TV program with Adults 18-34 (3.4/10), Women 18-49 (5.2/13), Women 18-34 (4.8/13) and Teens 12-17 (2.5/9).

� "Supernanny" held 100% its week-earlier season premiere audience among Total Viewers (8.9 million) and Adults 18-49 (3.6/9). In addition, the series marked its highest Teens 12-17 number (2.5/9) in nearly 2 years � since 3/20/06.

"Cashmere Mafia" (10:00-11:00 p.m.)

In its time period premiere, opposite CBS' time period veteran "C.S.I.: N.Y." and NBC's "Law & Order," "Cashmere Mafia" ranked No. 1 during the 10 o'clock hour among Women 18-34 (2.7/8).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from just over 11% at the same point in 2006, approaching 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 01/9/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· CASHMERE MAFIA (ABC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· DEAL OR NO DEAL (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· POWER OF 10 (CBS)
· SUPERNANNY (ABC)
· WIFE SWAP (ABC)









most recent ratings | view all posts
[11/28/14 - 10:29 AM]
Thursday's Broadcast Ratings: NFL Cooks Up Thanksgiving Victory for NBC
A special Thursday edition of "Sunday Night Football" leads the night for the Peacock.

[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.