or


[01/10/08 - 03:17 PM]
Quick Take for Wednesday, January 9, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Wednesday, January 9.

[via press release from ABC]

Quick Take for Wednesday, January 9, 2008 (Fast Affiliate Live + Same Day Ratings)

On a Highly Competitive Wednesday, ABC Earns Second in Adults 18-49 And Wins the Evening in Adults 18-34 and Among Key Women Demos

Showing Solid Year-to-Year Gains for the Second Week in a Row, ABC is Up From the Year-Ago Night by 1.0 Million Viewers and by 25% in Adults 18-49

"Wife Swap" Wins the 8pm Hour in Adults 18-34, Beating NBC's "Deal Or No Deal"

Against CBS' Original "Criminal Minds" and NBC's "Law & Order: CI" Premiere, "Supernanny" Emerges as Wednesday's No. 1 TV Program Among Adults 18-34

"Supernanny" Retains 100% of its Week-Earlier Season Premiere in Viewers and Adults 18-49 and Posts the Series' Highest Teen 12-17 Number in Close to 2 Years

At 10pm Against CBS' Time Period Veteran "CSI: NY" and NBC's "Law & Order," ABC's Time Period Premiere of "Cashmere Mafia" Ranks No. 1 in Women 18-34

Wednesday Night (8:00-11:00 p.m.)

On a very competitive Wednesday against original competition on CBS and NBC, ABC took second place among Adults 18-49 (3.0/8-tie), while ranking No. 1 with Adults 18-34 (2.6/8), key women [W18-34 - 3.7/10, W18-49 � 4.2/11 and W25-54 � 4.5/11 (tie)] and Teens 12-17 (1.9/7).

� ABC was up over the year-ago Wednesday (1/10/07) by 1.0 million viewers (7.6 million vs. 6.6 million) and by 24% in Adults 18-49 (3.0/8 vs. 2.4/6).

"Wife Swap" (8:00-9:00 p.m.)

On just its second airing in the time period, ABC's "Wife Swap" won Wednesday's 8 o'clock hour among Adults 18-34 (2.6/8) and Women 18-34 (3.6/10), beating NBC's "Deal Or No Deal." The ABC unscripted show earned second place in the hour in Total Viewers (7.8 million) and Adults 18-49 (3.0/8), pacing way ahead of CBS' "Power of 10" on both counts (6.1 million & 1.7/5).

� "Wife Swap" was up from its week-earlier season premiere by 18% in Teens 12-17 (2.0/8 vs. 1.7/6) and by 14% in Kids 2-11 (1.6/6 vs. 1.4/5).

"Supernanny" (9:00-10:00 p.m.)

Retaining all of its week-ago season premiere audience despite facing an original "Criminal Minds" and NBC's broadcast premiere of "Law & Order: C.I.," ABC's "Supernanny" dominated the 9 o'clock hour among Adults 18-34 by 36% over its nearest competitor (3.4/10 vs. 2.5/7 - CBS). The show took a strong second in the hour in Adults 18-49 (3.6/9), beating NBC's premiere of "L&O: C.I." by 44% (3.6/9 vs. 2.5/6). In fact "Supernanny" stood as Wednesday's No. 1 TV program with Adults 18-34 (3.4/10), Women 18-49 (5.2/13), Women 18-34 (4.8/13) and Teens 12-17 (2.5/9).

� "Supernanny" held 100% its week-earlier season premiere audience among Total Viewers (8.9 million) and Adults 18-49 (3.6/9). In addition, the series marked its highest Teens 12-17 number (2.5/9) in nearly 2 years � since 3/20/06.

"Cashmere Mafia" (10:00-11:00 p.m.)

In its time period premiere, opposite CBS' time period veteran "C.S.I.: N.Y." and NBC's "Law & Order," "Cashmere Mafia" ranked No. 1 during the 10 o'clock hour among Women 18-34 (2.7/8).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from just over 11% at the same point in 2006, approaching 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 01/9/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· CASHMERE MAFIA (ABC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· DEAL OR NO DEAL (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· POWER OF 10 (CBS)
· SUPERNANNY (ABC)
· WIFE SWAP (ABC)











most recent ratings | view all posts
[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.

[02/26/15 - 08:34 AM]
"The Goldbergs" Spikes Over Its Lead-in, Beats "Survivor" and Equals a Season High
ABC spins the numbers for Wednesday, February 25.

[02/26/15 - 07:50 AM]
ABC Delivers Solid Double-Digit Gains in Late-Night Over the Year-Ago Week
ABC spins the late-night numbers for the week of February 16-20.

[02/25/15 - 09:37 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of February 9-13.

[02/25/15 - 08:50 AM]
"The Voice" Is the #1 Big 4 Show of the Night by a 58% Margin, Matching Monday's Advantage
NBC spins the numbers for Tuesday, February 24.