or


[01/17/08 - 11:43 AM]
Quick Take for Wednesday, January 16, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Wednesday, January 16.

[via press release from ABC]

Quick Take for Wednesday, January 16, 2008 (Fast Affiliate Live + Same Day Ratings)

On the Night of the Wednesday Premiere of "Idol," ABC Takes Second in Women 18-34 and Grows from the Year-Ago Evening Among Young Adults

At 8pm, ABC's "Wife Swap" Beats CBS' "Power of 10" in Viewers and Young Adults

Building on its Lead-in Opposite "Idol" at 9pm, "Supernanny" Takes Second In Adults 18-49 and Improves the Hour for ABC by Wide Margins Year to Year

During the 10pm Hour, ABC "Cashmere Mafia" Tops the Final Hour of CBS' Miniseries in Adults 18-34 and Across the Key Women Demographics

Wednesday Night (8:00-11:00 p.m.)

With its lineup of "Wife Swap," "Supernanny" and "Cashmere Mafia" against the Wednesday night premiere of Fox's "American Idol," ABC earned second place with Women 18-34 (2.7/7).

� ABC was up over the year-ago Wednesday (1/17/07) -- when it also aired an all original schedule against the "Idol" premiere -- among young adults: +5% in Adults 18-49 (2.2/5 vs. 2.1/5) and +27% in Adults 18-34 (1.9/5 vs. 1.5/4).

"Wife Swap" (8:00-9:00 p.m.)

Opposite the first hour of the 2-hour "Idol" opener, ABC's "Wife Swap" earned second place in Women 18-34 (2.4/6-tie). "Wife Swap" topped CBS' "Power of 10" in the hour by 6% in Total Viewers (5.2 million vs. 4.9 million) and by 82% in Adults 18-49 (2.0/5 vs. 1.1/3).

"Supernanny" (9:00-10:00 p.m.)

Building on its lead-in by nearly 1.0 million viewers (6.1 million vs. 5.2 million) and by 25% in Adults 18-49 (2.5/6 vs. 2.0/5) against the second hour of "Idol," ABC's "Supernanny" took second place among Adults 18-49. In addition, "Supernanny" stood as the No. 2 TV show for the night in Women 18-34 (3.3/8), behind only "Idol."

� Versus the Net's performance in the hour on the year-ago night against "Idol" with original comedies ("Knights of Prosperity"/"In Case of Emergency"), "Supernanny" improved the time period by 2.5 million viewers and by 79% in Adults 18-49 (3.6 million and 1.4/3 on 1/17/07).

"Cashmere Mafia" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Cashmere Mafia" topped the final hour of CBS' movie, "Comanche Moon � Part 3," in Adults 18-34 (1.8/5) and across the key women demos: W18-34 (2.5/6), W18-49 (2.8/7) and W25-54 (3.3/7).

� "Cashmere Mafia" was up from its week-ago premiere in the hour among Men 18-34 (1.1/3 vs. 0.9/3) and Men 18-49 (1.5/4 vs. 1.2/3).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from just over 11% at the same point in 2006, approaching 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 01/16/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· CASHMERE MAFIA (ABC)
· COMANCHE MOON (CBS)
· IN CASE OF EMERGENCY (ABC)
· KNIGHTS OF PROSPERITY, THE (ABC)
· POWER OF 10 (CBS)
· SUPERNANNY (ABC)
· WIFE SWAP (CMT)





most recent ratings | view all posts
[05/26/18 - 12:13 PM]
ESPN's Most-Watched NBA Conference Finals Game 6 Since 2012
ESPN spins the numbers for Friday, May 25.

[05/25/18 - 12:57 PM]
E!'s "Total Bellas" Delivers Series High in P18-34 and W18-34 for Season Three Premiere
E! further spins the numbers for Sunday, May 20.

[05/25/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Tops Demos with "The Last Days of Michael Jackson" Special
The two-hour special powers the Alphabet to an adults 18-49 victory last night.

[05/24/18 - 02:40 PM]
ABC Moves Up to No. 2 in 2017-18 for Its Most Competitive Season in 10 Years
ABC further spins the numbers for the season to date.

[05/24/18 - 11:54 AM]
CBS Is America's Most-Watched Network in 2017-2018 Across Primetime, Daytime and Late Night
CBS further spins the numbers for the season to date.

[05/24/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX Wins Finale Showdown Among Adults 18-49
"Empire" powers the network to a demo victory over CBS and its "Survivor" closer.

[05/24/18 - 07:22 AM]
ESPN's Coverage of NBA Eastern Conference Finals Game 5 Up 30 Percent From 2017
ESPN spins the numbers for Wednesday, May 23.

[05/23/18 - 08:34 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Unprecedented Seventh Consecutive Year
"Sunday Night Football" also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the eighth consecutive TV season.

[05/23/18 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC Pulls in Front with "The Voice" Finale
The Peacock wins the night among adults 18-49 for the first time since the return of "Roseanne" on ABC.

[05/22/18 - 11:18 AM]
NBC Wins the Sept. to May Season in 18-49 for the 4th Time in 5 Years, Generating The Top Winning Margin for Any Net in People-Meter History
NBC further spins the numbers for the season to date.

[05/22/18 - 10:38 AM]
"60 Minutes" in Top 10 Again - Makes List for 12th Straight Time
CBS further spins the numbers for the season to date.

[05/22/18 - 09:55 AM]
"48 Hours" Finishes Its 30th Anniversary Year as Saturday's #1 Non-Sports Program for the 12th Consecutive Television Season
CBS further spins the numbers for the season to date.

[05/22/18 - 08:20 AM]
Monday's Broadcast Ratings: "American Idol" Finale Helps ABC Snap NBC's Win Streak
The Peacock had taken home top honors in both total viewers and adults 18-49 for 10 consecutive weeks.

[05/22/18 - 07:54 AM]
ESPN Draws Its Highest-Rated Conference Finals Game 4 in Six Years
ESPN spins the numbers for Monday, May 21.

[05/21/18 - 08:12 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Put NBC on Top in Demos
The Peacock wins the night among adults 18-49, holding off the "American Idol"-fueled ABC.