or


[01/23/08 - 01:40 PM]
Husband for Hire Premieres as Most-Watched Telecast Ever in Oxygen's History
Oxygen spins the numbers for Saturday, January 19.

[via press release from Oxygen]

"HUSBAND FOR HIRE" PREMIERES AS MOST-WATCHED TELECAST EVER IN OXYGEN'S HISTORY

OXYGEN ORIGINAL MOVIE "HUSBAND FOR HIRE" PREMIERES AS MOST-WATCHED TELECAST EVER IN NETWORK'S HISTORY

All-Star Romantic Comedy Delivers Record-Breaking Audience of Over One Million Total Viewers

New York � January 23, 2008 � Oxygen original movie "Husband For Hire" premiered to record-breaking performance on Saturday, January 19 at 8PM, surpassing the million mark among viewers with 1.1 million people on average tuning in (1.2 HH rating). The romantic comedy delivered strong numbers among key demos with 326,000 W18-49 and 397,000 P18-49 viewers, on average, tuning in.

"Husband For Hire" is the network's most successful original movie premiere ever, with a 47% increase among W18-49 over "Romancing the Bride," previously the most-watched Oxygen original movie. Compared to the average for the last four Saturdays at 8P-10P, the premiere of "Husband For Hire" gained +145% among W18-49 (326,000 vs. 133,000), +154% with W18-34 (117,000 vs. 46,000), +108% among P18-49 (397,000 vs. 191,000), and +170% on a total viewer 2+ basis (1,114,000 vs. 412,000).

A second airing of the film at 10 p.m. (ET/PT) also performed well, with 783,000 total viewers 2+/0.8 HH rating. The replay even surpassed the premiere airing among key demos, yielding 349,000 W18-49 and 464,000 P18-49. The success of the movie, made Saturday, January 19 Oxygen's most watched day ever among W18-49 (200,000), P18-49 (262,000), and total viewers 2+ (503,000).

In "Husband For Hire," beautiful businesswoman Lola (played by Nadine Velazquez of "My Name is Earl") gets more than she bargained for after hiring handsome stranger Bo (Mark Consuelos) as her groom. Television veterans Mario Lopez, Erik Estrada and Tempestt Bledsoe round out the supporting cast.

Written and directed by Kris Isacsson, the movie was executive produced by Tim Perell and Howard Gertler of Process Media.

Oxygen has seen increases in impressions across the board, having just celebrated its most watched year in 2007; the network's total viewership was increased by 19% on average. Original series "The Janice Dickinson Modeling Agency" and "The Bad Girls Club" also celebrated record impressions last week.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Inn Love."





  [january 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· HUSBAND FOR HIRE (OXYGEN)
· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· MY NAME IS EARL (NBC)
· ROMANCING THE BRIDE (OXYGEN)





most recent ratings | view all posts
[08/19/18 - 09:15 AM]
Saturday's Broadcast Ratings: ABC Edges Competition in Viewers, Demos
A rebroadcast of "20/20" leads the night in both categories.

[08/18/18 - 09:20 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Splits Demo Crown
The Peacock shares in the adults 18-49 honors with ABC and CBS.

[08/17/18 - 09:18 AM]
"Monday Night Football" Preseason Game on ESPN Up 11 Percent Year-Over-Year
ESPN spins the numbers for Thursday, August 16.

[08/17/18 - 08:28 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory for CBS
The Eye wins the night among total viewers in addition to adults 18-49.

[08/16/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Rides "Got Talent" Results to Victory
The show's Wednesday premiere puts the Peacock in front among total viewers and adults 18-49.

[08/15/18 - 01:40 PM]
Premiere of Disney Channel's Original Movie "Freaky Friday" Is the #1 TV Telecast of the Summer in Kids 6-11 and Tweens 9-14
Disney Channel further spins the numbers for Friday, August 10.

[08/15/18 - 09:37 AM]
HGTV's "Love It or List It" Delivers Its Best Live Plus Same Day Ratings Since 2014
HGTV further spins the numbers for Monday, August 13.

[08/15/18 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Rises in Latest NBC Victory
The Peacock's summer mainstay eclipses the night in all categories.

[08/14/18 - 08:26 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC
The Peacock's "American Ninja Warrior" wins the evening in both categories.

[08/13/18 - 08:15 AM]
Sunday's Broadcast Ratings: PGA Overrun Pushes CBS Into Top Spot
The Eye edges ABC in both total viewers and adults 18-49.

[08/12/18 - 08:40 AM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC, CBS
The Peacock's "Dateline Saturday Night Mystery" leads the evening in both categories.

[08/11/18 - 08:28 AM]
Friday's Broadcast Ratings: NBC Tops Demos on Low Key Evening
An encore of "American Ninja Warrior" helps the Peacock lead the night among adults 18-49.

[08/10/18 - 12:59 PM]
E! Ranks #1 on Sunday in Primetime Among P18-34 Across Cable and Is the Most Social Entertainment Network of the Night
E! further spins the numbers for Sunday, August 5.

[08/10/18 - 11:40 AM]
TLC's "90 Day Fiance: Before the 90 Days" Brings in Highest-Rated Season Premiere in Franchise History
TLC further spins the numbers for Sunday, August 5.

[08/10/18 - 08:21 AM]
Thursday's Broadcast Ratings: CBS Tops Charts as NFL Boosts All Networks
Local coverage of preseason games inflate said numbers in both total viewers and adults 18-49.