or


[01/23/08 - 01:40 PM]
Husband for Hire Premieres as Most-Watched Telecast Ever in Oxygen's History
Oxygen spins the numbers for Saturday, January 19.

[via press release from Oxygen]

"HUSBAND FOR HIRE" PREMIERES AS MOST-WATCHED TELECAST EVER IN OXYGEN'S HISTORY

OXYGEN ORIGINAL MOVIE "HUSBAND FOR HIRE" PREMIERES AS MOST-WATCHED TELECAST EVER IN NETWORK'S HISTORY

All-Star Romantic Comedy Delivers Record-Breaking Audience of Over One Million Total Viewers

New York � January 23, 2008 � Oxygen original movie "Husband For Hire" premiered to record-breaking performance on Saturday, January 19 at 8PM, surpassing the million mark among viewers with 1.1 million people on average tuning in (1.2 HH rating). The romantic comedy delivered strong numbers among key demos with 326,000 W18-49 and 397,000 P18-49 viewers, on average, tuning in.

"Husband For Hire" is the network's most successful original movie premiere ever, with a 47% increase among W18-49 over "Romancing the Bride," previously the most-watched Oxygen original movie. Compared to the average for the last four Saturdays at 8P-10P, the premiere of "Husband For Hire" gained +145% among W18-49 (326,000 vs. 133,000), +154% with W18-34 (117,000 vs. 46,000), +108% among P18-49 (397,000 vs. 191,000), and +170% on a total viewer 2+ basis (1,114,000 vs. 412,000).

A second airing of the film at 10 p.m. (ET/PT) also performed well, with 783,000 total viewers 2+/0.8 HH rating. The replay even surpassed the premiere airing among key demos, yielding 349,000 W18-49 and 464,000 P18-49. The success of the movie, made Saturday, January 19 Oxygen's most watched day ever among W18-49 (200,000), P18-49 (262,000), and total viewers 2+ (503,000).

In "Husband For Hire," beautiful businesswoman Lola (played by Nadine Velazquez of "My Name is Earl") gets more than she bargained for after hiring handsome stranger Bo (Mark Consuelos) as her groom. Television veterans Mario Lopez, Erik Estrada and Tempestt Bledsoe round out the supporting cast.

Written and directed by Kris Isacsson, the movie was executive produced by Tim Perell and Howard Gertler of Process Media.

Oxygen has seen increases in impressions across the board, having just celebrated its most watched year in 2007; the network's total viewership was increased by 19% on average. Original series "The Janice Dickinson Modeling Agency" and "The Bad Girls Club" also celebrated record impressions last week.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Inn Love."





  [january 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· HUSBAND FOR HIRE (OXYGEN)
· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· MY NAME IS EARL (NBC)
· ROMANCING THE BRIDE (OXYGEN)





most recent ratings | view all posts
[02/20/18 - 02:30 PM]
Disney Channel's Original Movie "Zombies" Reaches 10.3 Million Viewers Over the Holiday Weekend
Disney Channel further spins the numbers for Friday, February 16.

[02/20/18 - 02:10 PM]
Team USA Men's Hockey Win Over Slovakia Ranks as NBCSN's Most Watched Late-Night Hockey Game in 4 Years
NBC further spins the numbers for Monday, February 19.

[02/20/18 - 08:20 AM]
Monday's Broadcast Ratings: Winter Olympics Begin Final Week on Top
NBC easily wins the evening in total viewers and adults 18-49.

[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.

[02/19/18 - 09:01 AM]
Sunday's Broadcast Ratings: NBC, Winter Olympics Continue Their Reign
The Peacock tops the night among total viewers and adults 18-49.

[02/18/18 - 03:25 PM]
Saturday's Broadcast Ratings: NBC Cruises to Victory with Winter Olympics
The Peacock leads the night in total viewers plus adults 18-49.

[02/18/18 - 02:27 PM]
Salt Lake City, Denver, Milwaukee, Seattle, Kansas City & San Diego Top NBC Olympics' Primetime Ratings at Midpoint of PyeongChang Olympics
NBC further spins the numbers for Saturday, February 17.

[02/17/18 - 02:06 PM]
NBCSN Delivers Its Most-Watched Week in Primetime
NBC further spins the numbers for Friday, February 16.

[02/17/18 - 09:19 AM]
Friday's Broadcast Ratings: NBC's Winter Olympics Coverage Tops Charts
The Peacock easily wins the night in all categories.

[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.