or


[01/23/08 - 01:40 PM]
Husband for Hire Premieres as Most-Watched Telecast Ever in Oxygen's History
Oxygen spins the numbers for Saturday, January 19.

[via press release from Oxygen]

"HUSBAND FOR HIRE" PREMIERES AS MOST-WATCHED TELECAST EVER IN OXYGEN'S HISTORY

OXYGEN ORIGINAL MOVIE "HUSBAND FOR HIRE" PREMIERES AS MOST-WATCHED TELECAST EVER IN NETWORK'S HISTORY

All-Star Romantic Comedy Delivers Record-Breaking Audience of Over One Million Total Viewers

New York � January 23, 2008 � Oxygen original movie "Husband For Hire" premiered to record-breaking performance on Saturday, January 19 at 8PM, surpassing the million mark among viewers with 1.1 million people on average tuning in (1.2 HH rating). The romantic comedy delivered strong numbers among key demos with 326,000 W18-49 and 397,000 P18-49 viewers, on average, tuning in.

"Husband For Hire" is the network's most successful original movie premiere ever, with a 47% increase among W18-49 over "Romancing the Bride," previously the most-watched Oxygen original movie. Compared to the average for the last four Saturdays at 8P-10P, the premiere of "Husband For Hire" gained +145% among W18-49 (326,000 vs. 133,000), +154% with W18-34 (117,000 vs. 46,000), +108% among P18-49 (397,000 vs. 191,000), and +170% on a total viewer 2+ basis (1,114,000 vs. 412,000).

A second airing of the film at 10 p.m. (ET/PT) also performed well, with 783,000 total viewers 2+/0.8 HH rating. The replay even surpassed the premiere airing among key demos, yielding 349,000 W18-49 and 464,000 P18-49. The success of the movie, made Saturday, January 19 Oxygen's most watched day ever among W18-49 (200,000), P18-49 (262,000), and total viewers 2+ (503,000).

In "Husband For Hire," beautiful businesswoman Lola (played by Nadine Velazquez of "My Name is Earl") gets more than she bargained for after hiring handsome stranger Bo (Mark Consuelos) as her groom. Television veterans Mario Lopez, Erik Estrada and Tempestt Bledsoe round out the supporting cast.

Written and directed by Kris Isacsson, the movie was executive produced by Tim Perell and Howard Gertler of Process Media.

Oxygen has seen increases in impressions across the board, having just celebrated its most watched year in 2007; the network's total viewership was increased by 19% on average. Original series "The Janice Dickinson Modeling Agency" and "The Bad Girls Club" also celebrated record impressions last week.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Inn Love."





  [january 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· HUSBAND FOR HIRE (OXYGEN)
· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· MY NAME IS EARL (NBC)
· ROMANCING THE BRIDE (OXYGEN)











most recent ratings | view all posts
[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.

[10/22/14 - 08:35 AM]
Tuesday's Broadcast Ratings: World Series Opener Helps FOX Snap NBC's Win Streak
The Peacock had previously won the past 10 consecutive Tuesdays among adults 18-49.

[10/22/14 - 08:34 AM]
ABC's Tuesday Night Holds Steady Opposite the 2014 World Series Game 1
ABC spins the numbers for Tuesday, October 21.

[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:50 AM]
NBC Wins the Week of Oct. 13-19 Among the Big 4 in 18-49 and Every Other Key Demo
NBC spins the numbers for the week of October 13-19.

[10/21/14 - 10:43 AM]
ABC Ranks No. 1 in the Non-Sports Adult 18-49 Averages, Delivering 6 of the Week's Top 20 TV Programs - The Most for Any Net
ABC spins the numbers for the week of October 13-19.

[10/21/14 - 10:24 AM]
CBS Wins Fourth Straight Week to Start the Season
CBS spins the numbers for the week of October 13-19.

[10/21/14 - 10:19 AM]
Nickelodeon Wins the Week with Kids and Total Viewers
Nickelodeon spins the numbers for the week of October 13-19.