HALLMARK CHANNEL RANKS #6 IN PRIME TIME FOR THE WEEK OF JAN. 21-27 AND #7 FOR THE MONTH OF JANUARY, ENHANCED BY ORIGINAL MOVIE PREMIERES
Newest Movie, "Daniel's Daughter," Ranks as Highest Rated Ad-Supported Cable Movie of the Week
Hallmark Channel's ratings continue on a winning streak as the family-friendly programmer ranked #6 for the week of January 21-27 with a 1.4 household rating and 1.6 million viewers (P2+), and #7 for the month of January with a 1.3 HH rating and over 1.1 million homes. This makes it the network's highest January ever among Prime Time HH rating and delivery, a +21% increase year-to-year.
The great weekly performance is due in large part to the premiere of the network's newest original movie, "Daniel's Daughter," starring "Melrose Place" actress Laura Leighton, which premiered Saturday, January 26 with a 2.7 HH rating, over 2.2 million homes and 3 million total viewers. January was given a boost by the network's weekly Saturday night original movie premieres, since the beginning of the New Year, attracting over 1.5 million total viewers for the month.
"Daniel's Daughter" ranked as the highest rated ad-supported cable movie of the week and boosted the channel to rank as the highest-rated cable network in Prime Time for the day. The original movie also ranked #1 in the time period (9-11 p.m., ET/PT) among HH and Total Viewers ratings and was seen by more than 4.1 million unduplicated viewers P2+.
Source: Nielsen Media Research, 12/31/07-1/27/08