or


[01/31/08 - 12:16 PM]
Quick Take for Wednesday, January 30, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Wednesday, January 30.

[via press release from ABC]

Quick Take for Wednesday, January 30, 2008 (Fast Affiliate Live + Same Day Ratings)

Opposite Fox's "Idol" and "Moment of Truth," ABC Takes Second on Wednesday In Adults 18-49, Posting Year-to-Year Increases for the Third Straight Week

With its Best Numbers Yet Against "American Idol," ABC's "Wife Swap" Grows Week to Week by 4% in Total Viewers and by 16% in Adults 18-49

A Special Replay of the Third Season Finale for "Lost" is No. 2 to Fox at 9pm in Adults 18-49 and Moves Up to No. 1 at 10pm, Beating NBC's Original "Law & Order"

"Lost" Season Finale Repeat Boosts ABC's Delivery in the Time Period Year to Year by Nearly 3 Million Viewers and by 65% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

ABC took second place on Wednesday night among Adults 18-49 (3.0/8) to Fox with "American Idol" and "Moment of Truth," besting third-place NBC by 15% (2.6/7) and fourth-place CBS by 58% (1.9/5).

� ABC was up from the year-ago Wednesday for the third straight week (each week against "Idol"), growing by 1.7 million viewers (7.6 million vs. 5.9 million) and by 43% in Adults 18-49 (3.0/8 vs. 2.1/5) from the same night last year (1/31/07), which featured an all-original schedule.

"Wife Swap" (8:00-9:00 p.m.)

At 8:00p.m. "Wife Swap" held second place to "American Idol" among Women 18-49 (2.9/7).

� Posting its best numbers yet against "American Idol," "Wife Swap" was up from the prior week by 4% in Total Viewers (5.8 million vs. 5.6 million) and by 16% in Adults 18-49 (2.2/6 vs. 1.9/5).

"Lost" (9:00-11:00 p.m.)

Starting out against an "Idol"-boosted installment of Fox's "Moment of Truth," a special replay of the third season finale of "Lost" built on its lead-in to draw an average audience of 8.5 million viewers and a 3.3 rating, 8 share among Adults 18-49 from 9:00-11:00 p.m. The show was enhanced with on-screen facts and back story. The night prior to its fourth season opener (Thursday � 1/31/08 at 9:00 p.m. ET), the "Lost" encore took second to "Moment of Truth" at 9:00 p.m. in Adults 18-49 (3.3/8) and then moved up to No. 1 during the 10 o'clock hour, beating NBC's original "Law & Order" by 10% (3.4/9 vs. 3.1/8). In fact the repeat "Lost" ranked No. 1 from 10:00-11:00 p.m. across each of the key young adults, men and women demos: AD18-34 (2.6/8), M18-49 (2.9/8), W18-49 (3.9/10), M18-34 (2.1/6) and W18-34 (3.2/9).

� Compared to the Net's performance in the 2-hour time period on the year-ago night with original programming ("According to Jim"/"In Case of Emergency"/"Primetime"), the repeat "Lost" improved ABC's delivery by 2.9 million viewers and by 65% in Adults 18-49 (5.6 million and 2.0/5 on 1/31/07).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from 12% at the same point in 2006, up to 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 01/30/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· ACCORDING TO JIM (ABC)
· AMERICAN IDOL (FOX)
· IN CASE OF EMERGENCY (ABC)
· LAW & ORDER (NBC)
· LOST (ABC)
· MOMENT OF TRUTH, THE (FOX)
· PRIMETIME (ABC)
· WIFE SWAP (ABC)











most recent ratings | view all posts
[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.