or


[01/31/08 - 12:16 PM]
Quick Take for Wednesday, January 30, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Wednesday, January 30.

[via press release from ABC]

Quick Take for Wednesday, January 30, 2008 (Fast Affiliate Live + Same Day Ratings)

Opposite Fox's "Idol" and "Moment of Truth," ABC Takes Second on Wednesday In Adults 18-49, Posting Year-to-Year Increases for the Third Straight Week

With its Best Numbers Yet Against "American Idol," ABC's "Wife Swap" Grows Week to Week by 4% in Total Viewers and by 16% in Adults 18-49

A Special Replay of the Third Season Finale for "Lost" is No. 2 to Fox at 9pm in Adults 18-49 and Moves Up to No. 1 at 10pm, Beating NBC's Original "Law & Order"

"Lost" Season Finale Repeat Boosts ABC's Delivery in the Time Period Year to Year by Nearly 3 Million Viewers and by 65% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

ABC took second place on Wednesday night among Adults 18-49 (3.0/8) to Fox with "American Idol" and "Moment of Truth," besting third-place NBC by 15% (2.6/7) and fourth-place CBS by 58% (1.9/5).

� ABC was up from the year-ago Wednesday for the third straight week (each week against "Idol"), growing by 1.7 million viewers (7.6 million vs. 5.9 million) and by 43% in Adults 18-49 (3.0/8 vs. 2.1/5) from the same night last year (1/31/07), which featured an all-original schedule.

"Wife Swap" (8:00-9:00 p.m.)

At 8:00p.m. "Wife Swap" held second place to "American Idol" among Women 18-49 (2.9/7).

� Posting its best numbers yet against "American Idol," "Wife Swap" was up from the prior week by 4% in Total Viewers (5.8 million vs. 5.6 million) and by 16% in Adults 18-49 (2.2/6 vs. 1.9/5).

"Lost" (9:00-11:00 p.m.)

Starting out against an "Idol"-boosted installment of Fox's "Moment of Truth," a special replay of the third season finale of "Lost" built on its lead-in to draw an average audience of 8.5 million viewers and a 3.3 rating, 8 share among Adults 18-49 from 9:00-11:00 p.m. The show was enhanced with on-screen facts and back story. The night prior to its fourth season opener (Thursday � 1/31/08 at 9:00 p.m. ET), the "Lost" encore took second to "Moment of Truth" at 9:00 p.m. in Adults 18-49 (3.3/8) and then moved up to No. 1 during the 10 o'clock hour, beating NBC's original "Law & Order" by 10% (3.4/9 vs. 3.1/8). In fact the repeat "Lost" ranked No. 1 from 10:00-11:00 p.m. across each of the key young adults, men and women demos: AD18-34 (2.6/8), M18-49 (2.9/8), W18-49 (3.9/10), M18-34 (2.1/6) and W18-34 (3.2/9).

� Compared to the Net's performance in the 2-hour time period on the year-ago night with original programming ("According to Jim"/"In Case of Emergency"/"Primetime"), the repeat "Lost" improved ABC's delivery by 2.9 million viewers and by 65% in Adults 18-49 (5.6 million and 2.0/5 on 1/31/07).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from 12% at the same point in 2006, up to 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 01/30/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· ACCORDING TO JIM (ABC)
· AMERICAN IDOL (ABC)
· IN CASE OF EMERGENCY (ABC)
· LAW & ORDER (NBC)
· LOST (ABC)
· MOMENT OF TRUTH, THE (FOX)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)
· WIFE SWAP (CMT)





most recent ratings | view all posts
[08/19/18 - 09:15 AM]
Saturday's Broadcast Ratings: ABC Edges Competition in Viewers, Demos
A rebroadcast of "20/20" leads the night in both categories.

[08/18/18 - 09:20 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Splits Demo Crown
The Peacock shares in the adults 18-49 honors with ABC and CBS.

[08/17/18 - 09:18 AM]
"Monday Night Football" Preseason Game on ESPN Up 11 Percent Year-Over-Year
ESPN spins the numbers for Thursday, August 16.

[08/17/18 - 08:28 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory for CBS
The Eye wins the night among total viewers in addition to adults 18-49.

[08/16/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Rides "Got Talent" Results to Victory
The show's Wednesday premiere puts the Peacock in front among total viewers and adults 18-49.

[08/15/18 - 01:40 PM]
Premiere of Disney Channel's Original Movie "Freaky Friday" Is the #1 TV Telecast of the Summer in Kids 6-11 and Tweens 9-14
Disney Channel further spins the numbers for Friday, August 10.

[08/15/18 - 09:37 AM]
HGTV's "Love It or List It" Delivers Its Best Live Plus Same Day Ratings Since 2014
HGTV further spins the numbers for Monday, August 13.

[08/15/18 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Rises in Latest NBC Victory
The Peacock's summer mainstay eclipses the night in all categories.

[08/14/18 - 08:26 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC
The Peacock's "American Ninja Warrior" wins the evening in both categories.

[08/13/18 - 08:15 AM]
Sunday's Broadcast Ratings: PGA Overrun Pushes CBS Into Top Spot
The Eye edges ABC in both total viewers and adults 18-49.

[08/12/18 - 08:40 AM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC, CBS
The Peacock's "Dateline Saturday Night Mystery" leads the evening in both categories.

[08/11/18 - 08:28 AM]
Friday's Broadcast Ratings: NBC Tops Demos on Low Key Evening
An encore of "American Ninja Warrior" helps the Peacock lead the night among adults 18-49.

[08/10/18 - 12:59 PM]
E! Ranks #1 on Sunday in Primetime Among P18-34 Across Cable and Is the Most Social Entertainment Network of the Night
E! further spins the numbers for Sunday, August 5.

[08/10/18 - 11:40 AM]
TLC's "90 Day Fiance: Before the 90 Days" Brings in Highest-Rated Season Premiere in Franchise History
TLC further spins the numbers for Sunday, August 5.

[08/10/18 - 08:21 AM]
Thursday's Broadcast Ratings: CBS Tops Charts as NFL Boosts All Networks
Local coverage of preseason games inflate said numbers in both total viewers and adults 18-49.