or


[02/01/08 - 12:17 PM]
Quick Take for Thursday, January 31, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, January 31.

[via press release from ABC]

Quick Take for Thursday, January 31, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Dominates the Opening Night of the February Sweep, Winning the First Night of the Sweep for Just the Second Time in at Least the Past 16 Years

ABC Posts its Top Results on the Night Since Season Premiere Thursday in September

"Lost: Past, Present & Future" Series Re-Cap Special Leads by Wide Margins at 8pm

On its First Telecast in 8 Months and Moving to a New Night, ABC's "Lost" Returns As the Dominant No. 1 TV Program On Thursday in Total Viewers and Adults 18-49

In its Fourth Season Opener, "Lost" Produces its Top Numbers in Nearly 15 Months

The Debut of ABC's "Eli Stone" Wins the 10 O'clock Hour in Viewers and Young Adults, Generating the Net's Best Series Numbers in the Time Period in 4 Months

Thursday Night (8:00-11:00 p.m.)

ABC took full command of the opening night of the 2008 February Sweep, beating its nearest competition on the evening by 3.2 million viewers (13.6 million vs. 10.4 million � CBS) and by 66% in Adults 18-49 (5.3/14 vs. 3.2/8 - Fox). In fact, ABC ranked No. 1 in each half-hour of the evening among Adults 18-49, delivering the Top 3 TV shows of the night in the key sales demo with "Lost," "Lost: Past, Present & Future" and "Eli Stone," respectively.

� ABC drew its biggest audience and top Adult 18-49 rating on the night since season premiere Thursday in September (9/27/07). Among Men 18-49 (4.7/13) and Men 25-54 (5.3/13), ABC registered its highest-rated non-sports Thursday in 5 years � since 2/6/03.

� After taking first on the year-ago night, it was just the second time in at least the 16 years that ABC has won the opening night of a February Sweep � going back to the start of Nielsen's electronic data base in September 1991.

"Lost: Past, Present & Future" (8:00-9:00 p.m.)

ABC's special re-capping the series, "Lost: Past, Present & Future," ranked a definitive No. 1 from 8:00-9:00 p.m., topping second-place Fox's "Are You Smarter than a 5th Grader?" by 2.5 million viewers (13.1 million vs. 10.6 million) and by 58% in Adults 18-49 (4.9/13 vs. 3.1/8).

� The "Lost" special generated ABC's highest non-sports Men 18-34 rating (3.6/12) in the hour in 5 years, and driven by the strong men numbers, its top Adult 18-49 number since September '06 � since 2/6/03 and 9/28/06, respectively.

"Lost" (9:00-10:00 p.m.)

In its first original telecast in 8 months (since 5/23/07) on its new night, ABC's fourth season premiere of "Lost" jumped from its lead-in and gained audience from start to finish. Emerging as Thursday's No. 1 TV show in Total Viewers (16.1 million) and Adults 18-49 (6.7/16), "Lost" also dominated its new 9 o'clock time slot. In its time period, "Lost" outpaced its closest competitors by 4.2 million viewers (CBS' "C.S.I." = 11.9 million) and by 103% in Adults 18-49 (Fox's "Don't Forget the Lyrics" = 3.3/8). NBC's time period regular, "Celebrity Apprentice," was a distant fourth place in Total Viewers and tied for third in Adults 18-49 (6.9 million & 2.8/7).

� "Lost" marked the series' largest audience and top Adult 18-49 rating in nearly 15 months - since its "fall finale" on 11/8/06. In addition, "Lost" improved on its 2006-07 Live + Same Day TV Season averages (all originals) by 2.3 million viewers and by 14% in Adults 18-49 (13.8 million & 5.9/15). It should also be noted when looking at the numbers for the show, "Lost" was among the most recorded and played back TV shows last season, gaining 1.3 million viewers and 12% in Adults 18-49 on average from its Live + Same Day to its Live + 7 Day numbers.

� "Lost" generated ABC's highest ratings in the time period across each of the men demographics (M18-34/M18-49/M25-54) in nearly 1 year � since 2/22/07.

"Eli Stone" (10:00-11:00 p.m.)

In the final hour of the night, ABC's debut of "Eli Stone" ranked No. 1 in Total Viewers (11.6 million) and Adults 18-49 (4.2/11).

� "Eli Stone" produced ABC's top viewer and young adult numbers in the time period with regular programming in 4 months � since 9/27/07. The new series attracted ABC's best numbers in time slot across the men demos since May '07: M18-34 (2.9/9 � since 5/17/07), M18-49 (3.5/10 � since 5/3/07) and M25-54 (4.2/11 � since 5/3/07).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from 12% at the same point in 2006, up to 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 1/31/08.





  [february 2008]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)
· ARE YOU SMARTER THAN A FIFTH GRADER? (NICKELODEON)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DON'T FORGET THE LYRICS! (FOX)
· ELI STONE (ABC)
· LOST (ABC)





most recent ratings | view all posts
[12/10/25 - 02:59 PM]
FOX NFL Scores Massive Week 14 Viewership
28 million viewers watched FOX Sports' Week 14 "America's Game of the Week," featuring the Green Bay Packers divisional win over the Chicago Bears.

[12/10/25 - 12:08 PM]
NBCU's November to Remember Showcases the Power of Company's Programming
"All Her Fault" became the most-watched original series launch in Peacock history with 46 million hours.

[12/10/25 - 09:54 AM]
ABC Unwraps Holiday Presentations of Fan Favorite Shows
"Dancing with the Holidays" was the top-performing holiday-themed special across the broadcast networks among Adults 18-49 in two years.

[12/09/25 - 04:11 PM]
"College GameDay" Delivers Second Most-Watched Conference Championship Episode Ever; ABC/ESPN Score Second Most-Watched Conference Championship Week Since 2014
The SEC Championship delivered 16.9 million viewers on Saturday, December 6.

[12/09/25 - 02:03 PM]
18.3 Million Viewers Tuned in for Big Ten Championship Game on FOX
Indiana's win peaked with 19,993,000 viewers from 11:00-11:15 PM ET.

[12/08/25 - 11:30 AM]
College Football on The CW Network Sees Double Digit Year-Over-Year Viewership Gains for 2025 Season
ACC football experienced the largest year-over-year growth, up 26% in total audience compared to 2024.

[12/05/25 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" improved on the previous week in Total Viewers and Adults 18-49, hitting nine-week highs in both measures.

[12/05/25 - 02:05 PM]
ESPN Networks Deliver Best College Football Regular Season Since 2011; "College GameDay Built by The Home Depot" Scores Most-Watched Season Ever
ESPN networks aired the most-watched game in 34 of 42 key Saturday windows, including seven of 14 noon windows, 13 of 14 late afternoon windows and all 14 prime windows.

[12/05/25 - 12:35 PM]
2025 CFB Viewership Surges on FOX & FS1
The 2025 regular season wrapped with big numbers for "Big Noon Saturday," "Big Noon Kickoff" and more - including year-over-year gains across the board.

[12/05/25 - 11:00 AM]
CBS Premiere Week Episodes Post Gains and Lead In Live Plus 35-Day Multiplatform Viewership
"Tracker" delivered 17.3 million viewers, up +6% versus its year-ago premiere.

[12/05/25 - 08:45 AM]
ESPN Delivered Most-Watched Women's College Volleyball Season on Record
Said coverage averaged 190,000 viewers, up 36% from the 2024 season.

[12/04/25 - 04:19 PM]
"College GameDay Built By The Home Depot" Delivers Second-Best Regular Season Episode Ever; ESPN Scores Best Rivalry Week Since 2012
The Lone Star Showdown drew over 13 million viewers, peaking with 14.3 million viewers.

[12/04/25 - 03:45 PM]
"Big Noon Kickoff" Scores 4.36 Million Viewers on FOX
The 2025 season was "Big Noon Kickoff's" most-watched season in history.

[12/04/25 - 02:41 PM]
18.4M Viewers Tuned in for Ohio State-Michigan on FOX
Ohio State's win over Michigan scored 18,424,000 viewers on FOX.

[12/04/25 - 02:28 PM]
Record Audience Watches Formula 1 Qatar Grand Prix on ESPN2
The November 30 telecast earned an average audience of 1.4 million viewers, the largest audience ever to watch the event on U.S. television.