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[02/15/08 - 11:23 AM]
Quick Take for Thursday, February 14, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, February 14.
[via press release from ABC]

Quick Take for Thursday, February 14, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Tops Valentine's Day Thursday in Adults 18-49, Winning the Evening for the Third Week in a Row During the 2008 February Sweep

ABC's "Lost" is Thursday's No. 1 TV Show for the Third Consecutive Week

"Lost" Jumps from its Lead-in to Beat its Nearest Competition During The 9 O'clock Hour by 2.6 Million Viewers and by 54% in Adults 18-49

"Eli Stone" is No. 1 with Adults 18-49 in the 10pm Hour for the Third Straight Week

Thursday Night (8:00-11:00 p.m.)

ABC won Valentine's Day Thursday in Adults 18-49 (3.5/10), leading the evening for the third week in a row during the 2008 February Sweep. The Network also delivered the No. 1 position on the evening in Adults 18-34 (2.9/9), Adults 25-54 (4.1/10-tie) and all key men demographics.

� ABC's "Lost" qualified as Thursday's No. 1 TV program for the third consecutive week in Total Viewers and across each of the key adult demographics (AD18-34/AD18-49/AD25-54).

"Lost" (9:00-10:00 p.m.)

Surging from its lead-in (the previous week's episode), ABC's "Lost" moved ABC into a dominant first place at 9:00 p.m., beating its closest competition in the time period by 2.6 million viewers (13.6 million vs. 11.0 million - CBS) and by 54% in Adults 18-49 (5.7/15 vs. 3.7/10 � NBC).

"Eli Stone" (10:00-11:00 p.m.)

Ranking No. 1 in its time period for the third straight week among Adults 18-49, ABC's freshman "Eli Stone" defeated NBC's freshman "Lipstick Jungle" during the 10 o'clock hour in Total Viewers (7.8 million vs. 6.1 million) and Adults 18-49 (2.8/8 vs. 2.5/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from nearly 13% at the same point in 2006, up to more than 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/14/08.





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· ELI STONE (ABC)
· LIPSTICK JUNGLE (NBC)
· LOST (ABC)




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