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[02/20/08 - 02:11 PM]
Primetime Ratings Report for the Week of February 11, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of February 11-17.

[via press release from ABC]

Primetime Ratings Report For the week of February 11, 2008 (Based on National Live + Same Day Program Ratings)

ABC Airs 4 of the Week's Top 20 TV Programs in Adults 18-49, Including 2 in the Top 6 and the No. 1 Scripted Show with "Lost"

ABC's "Dance War" Tops its Monday Time Period Among Total Viewers

Jumping Week to Week by 1.2 Million Viewers and by 17% Among Adults 18-49, "Supernanny" Posts its Third Straight Week of Gains Against Fox's "Moment of Truth"

ABC Wins Valentine's Day Thursday in Adults 18-49, Leading the Evening for the Third Week in a Row During the 2008 February Sweep

"Lost" is Thursday's No. 1 TV Show for the Third Consecutive Week, Beating its Nearest Time Slot Competition by 2.9 Million Viewers and by 57% in Adults 18-49

"Eli Stone" Wins its Thursday Time Slot in Adults 18-49 for the Third Straight Week

"20/20" on Friday is the No. 1 Newsmagazine of the Week in Adults 18-49

ABC is Sunday's Most-Watched Net, 1.1 Million Viewers Ahead of Second-Place NBC

Sunday at 7pm, ABC's "America's Funniest Home Videos" Defeats the Opening Hour of NBC's 2-Hour Season Finale of "American Gladiators" in Viewers and Adults 18-49

Sunday's Most-Watched TV Show, ABC's "Extreme Makeover: Home Edition" Wins its 2-Hour Time Slot from 8-10pm Among Total Viewers and Adults 18-49

ABC's "Brothers & Sisters" Beats its Drama Competition in Sunday's 10pm Hour, Outdelivering CBS' Broadcast Premiere of "Dexter" in Viewers and Young Adults

WEEK No. 21:

Rankings: ABC claimed 4 of the week's Top 20 TV programs in Adults 18-49, including 2 in the Top 6 and the No. 1 scripted show with "Lost": "Lost" � No. 4, "Extreme Makeover: Home Edition" � No. 6, "Supernanny" � No. 15 and "Brothers & Sisters" � No. 20 . In addition, ABC's "Lost" (No. 4) and "Home Edition" (No. 5) both finished among the Top 5 most-watched television shows for the week. ABC News' "20/20" in Friday's 10 o'clock hour stood as the No. 1 newsmagazine of the week in Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from nearly 13% at the same point in 2006, up to more than 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

"Dance War: Bruno vs. Carrie Ann" (8:00-9:31 p.m.)

ABC's "Dance War: Bruno vs. Carrie Ann" led its time period in Total Viewers (9.2 million), while taking second among Women 25-54 (4.3/10).

� "Dance War" saw week-to-week increases among Men 18-34 (1.2/3 vs. 1.1/3) and Men 18-49 (1.5/4 vs. 1.4/4).

Wednesday

"Supernanny" (9:00-10:00 p.m.)

"Supernanny" was up over the prior week's telecast (2/06/08) by 1.2 million viewers (8.8 million vs. 7.6 million) and by 17% in Adults 18-49 (3.5/9 vs. 3.0/7), posting increases over its previous telecast for the third week in a row. The ABC unscripted series delivered its strongest numbers on both measures since Fox's "Moment of Truth" premiered in the time period three weeks ago. "Supernanny" took second in the hour across each of the key adult demos: Adults 18-34 (3.2/9), Adults 18-49 (3.5/9) and Adults 25-54 (3.6/9).

Thursday

ABC won Valentine's Day Thursday in Adults 18-49 (3.5/10), leading the evening for the third week in a row during the 2008 February Sweep. The Network also delivered the No. 1 position on the evening in Adults 18-34 (2.9/9) and all key men demographics.

� ABC's "Lost" qualified as Thursday's No. 1 TV program for the third consecutive week in Total Viewers and across each of the key adult demographics (AD18-34/AD18-49/AD25-54).

"Lost" (9:00-10:02 p.m.)

Surging from its lead-in (the previous week's episode), ABC's "Lost" moved ABC into a dominant first place at 9:00 p.m., beating its closest competition in the time period by 2.9 million viewers (13.8 million vs. 10.9 million - CBS) and by 57% in Adults 18-49 (5.8/15 vs. 3.7/10 � NBC).

"Eli Stone" (10:02-11:00 p.m.)

Ranking No. 1 in its time period for the third straight week among Adults 18-49, ABC's freshman "Eli Stone" defeated NBC's freshman "Lipstick Jungle" during the 10 o'clock hour by 1.5 million viewers (7.5 million vs. 6.0 million) and by 4% Adults 18-49 (2.6/7 vs. 2.5/7).

Friday

"20/20" (10:02-11:00 p.m.)

ABC News' "20/20" finished second in the 10 o'clock hour among Adults 18-49 (1.9/6), while ranking No. 1 with Women 18-34 (1.8/6).

Sunday

ABC qualified as the most-watched television network on Sunday, outdrawing second-place NBC by 1.1 million viewers (11.1 million vs. 10.0 million). ABC was also No. 1 across each of the key women demographics: W18-34 (3.4/10), W18-49 (4.6/11) and W25-54 (5.3/12). The Net delivered a solid second place on the evening in Adults 18-49 (3.7/9).

� ABC's "Extreme Makeover: Home Edition" stood as Sunday's most-watched TV program and the evening's No. 1 series telecast among Adults 18-49.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Against competition including Fox's NASCAR overrun during the 7 o'clock hour, ABC's "America's Funniest Home Videos" took second place among Total Viewers (8.9 million) and Adults 18-49 (2.8/8). In fact the venerable ABC video-clip show beat out the opening hour of NBC's 2-hour season finale for "American Gladiators" by 2.8 million viewers and by 12% in Adults 18-49 (NBC = 6.1 million viewers and 2.5/7 in AD18-49).

"Extreme Makeover: Home Edition" (8:00-10:00 p.m.)

ABC's 2-hour episode of "Extreme Makeover: Home Edition" built audience in each half-hour to win its time period over runner-up NBC ("American Gladiators"/"Knight Rider") by 3.0 million viewers (13.5 million vs. 10.5 million) and by 10% in Adults 18-49 (4.6/11 vs. 4.2/10).

� In head-to-head competition from 8:00-9:00 p.m., "Home Edition" outdrew NBC's final hour of the "American Gladiators" finale by 3.9 million viewers (12.5 million vs. 8.6 million) and by 14% in Adults 18-49 (4.1/10 vs. 3.6/9).

"Brothers & Sisters" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Brothers & Sisters" topped CBS' broadcast television premiere of "Dexter" by 4% in Total Viewers (8.5 million vs. 8.2 million) and by 30% in Adults 18-49 (3.0/7 vs. 2.3/6).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 2/11/08, unless stated otherwise.





  [february 2008]  
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W
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· 20/20 (ABC)
· AMERICAN GLADIATORS (NBC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BROTHERS & SISTERS (ABC)
· DANCE WAR: BRUNO VS. CARRIE ANN (ABC)
· DEXTER (SHOWTIME)
· ELI STONE (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· KNIGHT RIDER (NBC)
· LIPSTICK JUNGLE (NBC)
· LOST (ABC)
· MOMENT OF TRUTH, THE (FOX)
· SUPERNANNY (LIFETIME)





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