[02/21/08 - 12:08 PM]
Top Model Debut Styles Up Second Place in Key Demos Against Tough Reality Competition
The CW spins the numbers for Wednesday, February 20.

[via press release from The CW]


TOP MODEL Ranks Second in its Time Period and on Wednesday Night in Target Demos

TOP MODEL 10 Premiere Scores CW's Best Time Period Performance Since TOP MODEL 9 Finale in Dec. 07

GIRLICIOUS Encore Improves on Monday's Original Telecast in Key Young Demos

The CW Takes Second Behind Fox on Wednesday Among Key Categories

February 21, 2008 (Burbank, CA) - The CW's hit series AMERICA'S NEXT TOP MODEL returned for its 10th cycle in stunning fashion, ranking second in the 8:00-9:00p.m. hour with adults 18-34 (2.5/7), women 18-34 (4.0/10), women 18-49 (2.9/7-tie), teens (2.1/7) and female teens (3.6/11), behind only American Idol, according to preliminary live plus same day Nielsen ratings for Wednesday, Feb. 20, 2008.

In fact, the TOP MODEL debut ranked as last night's second highest-rated series among adults 18-34, women 18-34, teens and female teens, behind only American Idol.

TOP MODEL's return scored The CW's best ratings in the Wed. 8:00-9:00p.m. time period across the board since the TOP MODEL 9 finale back on December 12, 2007.

An encore of the PUSSYCAT DOLLS PRESENT: GIRLICIOUS premiere out-performed its original Monday telecast in key young demos, including growth of 10% in adults 18-34 (1.1/3), 7% in women 18-34 (1.6/4), 50% in teens (1.2/4), 83% in female teens (2.2/7) and 6% in viewers (1.9mil).

The GIRLICIOUS encore ranked second among teens (1.2/4-tie) and female teens (2.2/7), and came in third in the hour among women 18-34 (1.6/4), behind Fox and ABC.

Overall, the combination of TOP MODEL and GIRLICIOUS led The CW to second place on Wednesday night among adults 18-34 (1.8/5-tie), women 18-34 (2.8/7), teens (1.7/5) and female teens (2.9/9).

  [february 2008]  


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