or


[02/22/08 - 03:16 PM]
Quick Take for Thursday, February 21, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, February 21.

[via press release from ABC]

Quick Take for Thursday, February 21, 2008 (Fast Affiliate Live + Same Day Ratings)

Against Fox with its Special Thursday Installment of "American Idol," ABC Earns Second Place on the Evening Among Adults 18-49

The Night's Top Scripted Program, "Lost" Surges from its Lead-in to Dominate Thursday's 9pm Hour for the Fourth Week in a Row in Viewers and Young Adults

Despite Stiffer Competition in the Time Period This Week from an "Idol"-Fueled Fox, ABC's "Lost" Grows Week to Week in Adults 18-34, Women 18-49 and Women 18-34

During the 10 O'clock Hour, ABC's Freshman "Eli Stone" Continues to Outdraw its Freshman Drama Competition, NBC's "Lipstick Jungle"

Thursday Night (8:00-11:00 p.m.)

Against Fox with its special Thursday installment of "American Idol," ABC took second place on the evening among Adults 18-49 (3.4/8).

� ABC's "Lost" ranked as Thursday's No. 1 scripted TV show in Total Viewers and across each of the key adult demographics (AD18-34/AD18-49/AD25-54).

"Lost" (9:00-10:00 p.m.)

Surging from its lead-in by 8.0 million viewers and by 235% in Adults 18-49 (replay of the previous week's episode = 5.5 million & 1.7/4), ABC's "Lost" moved ABC into a dominant first place in the 9 o'clock hour for the fourth week in a row. Despite its decided lead-in advantage coming into the hour from "American Idol," "Lost" outperformed second-place Fox's "Don't Forget the Lyrics" by 1.0 million viewers (13.5 million vs. 12.5 million) and by 19% in Adults 18-49 (5.7/13 vs. 4.8/11).

� Although the ABC drama faced stiffer demographic competition in the time period from Fox this week, "Lost" was up week-to-week among Adults 18-34 (5.1/13 vs. 5.0/15), Women 18-49 (6.2/14 vs. 6.1/15) and Women 18-34 (5.6/14 vs. 5.1/14).

"Eli Stone" (10:00-11:00 p.m.)

ABC's freshman "Eli Stone" defeated its freshman drama competition in the 10 o'clock hour, NBC's "Lipstick Jungle," among Total Viewers (7.6 million vs. 5.8 million) and Adults 18-49 (2.7/7 vs. 2.5/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from nearly 13% at the same point in 2006, up to more than 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/21/08.





  [february 2008]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (FOX)
· DON'T FORGET THE LYRICS! (FOX)
· ELI STONE (ABC)
· LIPSTICK JUNGLE (NBC)
· LOST (ABC)









most recent ratings | view all posts
[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.