or


[02/22/08 - 03:16 PM]
Quick Take for Thursday, February 21, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, February 21.

[via press release from ABC]

Quick Take for Thursday, February 21, 2008 (Fast Affiliate Live + Same Day Ratings)

Against Fox with its Special Thursday Installment of "American Idol," ABC Earns Second Place on the Evening Among Adults 18-49

The Night's Top Scripted Program, "Lost" Surges from its Lead-in to Dominate Thursday's 9pm Hour for the Fourth Week in a Row in Viewers and Young Adults

Despite Stiffer Competition in the Time Period This Week from an "Idol"-Fueled Fox, ABC's "Lost" Grows Week to Week in Adults 18-34, Women 18-49 and Women 18-34

During the 10 O'clock Hour, ABC's Freshman "Eli Stone" Continues to Outdraw its Freshman Drama Competition, NBC's "Lipstick Jungle"

Thursday Night (8:00-11:00 p.m.)

Against Fox with its special Thursday installment of "American Idol," ABC took second place on the evening among Adults 18-49 (3.4/8).

� ABC's "Lost" ranked as Thursday's No. 1 scripted TV show in Total Viewers and across each of the key adult demographics (AD18-34/AD18-49/AD25-54).

"Lost" (9:00-10:00 p.m.)

Surging from its lead-in by 8.0 million viewers and by 235% in Adults 18-49 (replay of the previous week's episode = 5.5 million & 1.7/4), ABC's "Lost" moved ABC into a dominant first place in the 9 o'clock hour for the fourth week in a row. Despite its decided lead-in advantage coming into the hour from "American Idol," "Lost" outperformed second-place Fox's "Don't Forget the Lyrics" by 1.0 million viewers (13.5 million vs. 12.5 million) and by 19% in Adults 18-49 (5.7/13 vs. 4.8/11).

� Although the ABC drama faced stiffer demographic competition in the time period from Fox this week, "Lost" was up week-to-week among Adults 18-34 (5.1/13 vs. 5.0/15), Women 18-49 (6.2/14 vs. 6.1/15) and Women 18-34 (5.6/14 vs. 5.1/14).

"Eli Stone" (10:00-11:00 p.m.)

ABC's freshman "Eli Stone" defeated its freshman drama competition in the 10 o'clock hour, NBC's "Lipstick Jungle," among Total Viewers (7.6 million vs. 5.8 million) and Adults 18-49 (2.7/7 vs. 2.5/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from nearly 13% at the same point in 2006, up to more than 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/21/08.





  [february 2008]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (FOX)
· DON'T FORGET THE LYRICS! (FOX)
· ELI STONE (ABC)
· LIPSTICK JUNGLE (NBC)
· LOST (ABC)





most recent ratings | view all posts
[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.

[07/21/14 - 08:19 AM]
Encore Telecast of "American Ninja Warrior" Beats an Original "Wipeout" on ABC in Adults 18-49
NBC spins the numbers for Sunday, July 20.

[07/18/14 - 01:47 PM]
"The Strain" Delivers Eye-Catching Premiere Ratings
FX further spins the numbers for Sunday, July 13.

[07/18/14 - 11:19 AM]
"Under the Dome" and "Extant" Are the Summer's Top Two Programs with 3-Day Playback Lift
CBS further spins the numbers for the summer to date.

[07/18/14 - 08:38 AM]
"Rookie Blue" Draws Its Biggest Overall Audience Since Its Season Premiere
ABC spins the numbers for Thursday, July 17.

[07/18/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS, FOX Split Demo Honors
"Big Brother 16" and "Hell's Kitchen" both power their respective networks among adults 18-49.

[07/18/14 - 08:21 AM]
"Last Comic Standing" Is No. 1 in the 10 p.m. Timeslot in the 18-49 Demo
NBC spins the numbers for Thursday, July 17.

[07/17/14 - 11:32 AM]
"The Tonight Show" Handily Defeats All Broadcast, Cable Timeslot Competition for Week of July 7-11
NBC spins the late-night numbers for the week of July 7-11.

[07/17/14 - 09:57 AM]
"The 7D" Is Disney XD's #2 Original Animated Series Launch of All Time Among Kids 2-11 and Kids 6-11
Disney XD spins the numbers for the week of July 7-11.

[07/17/14 - 08:31 AM]
Wednesday's Broadcast Ratings: "Big Brother," "Extant" Put CBS on Top
The Eye is last night's most-watched network in total viewers and adults 18-49.

[07/17/14 - 08:16 AM]
NBC Finishes Second in the 18-49 Demo Among the Big 4 Networks
NBC spins the numbers for Wednesday, July 16.

[07/16/14 - 03:10 PM]
Tuesday's Cable Ratings & Broadcast Finals: MLB All-Star Game Lands Top Spot for FOX
Plus: numbers for Comedy Central's "Nathan for You," FX's "Tyrant" and MTV's "Finding Carter."

[07/16/14 - 02:25 PM]
"Pretty Little Liars" Ranks as Tuesday's #1 TV Telecast in Prime for the 5th-Consecutive Week in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, July 15.