HALLMARK CHANNEL SCORES HIGHEST-EVER-RATED FEBRUARY RANKING #8 IN PRIME TIME, BOOSTED BY ORIGINAL MOVIE PREMIERE OF "BRIDAL FEVER"
Hallmark Channel's ratings continue on a winning streak as the family-friendly programmer had it highest-ever rated February, ranking #8 for the month of February with a 1.2 HH rating in Prime Time. In Prime Time, the network delivered February year-to-year increases of +22% among households, +30% W18-49, +10% W25-54, +27% A18-49 and +11% A 25-54.
February 2008 also marked the 21st consecutive month that Hallmark Channel ranked among the Top 10 cable networks in Prime Time.
In Total Day, Hallmark Channel delivered February all-time highs among households (.8 rating), W 18-49, W25-54 and A18-49.
For the week of February 18 -24, Hallmark Channel ranked #9 in Prime Time with a 1.2 HH rating.
Hallmark Channel was boosted by its latest original movie premiere, "Bridal Fever," starring Delta Burke which boosted the network to rank #6 in the weekly prime time ratings for 1/28-2/03. "Bridal Fever" premiered on Saturday, February 2 (9-11 p.m., ET/PT) with a 2.2 HH rating, 1.8 million homes and nearly 3.2 million unduplicated viewers P2+, making it the highest-rated ad-supported cable movie of the day and second-highest-rated ad-supported cable movie of the week.
Source: Nielsen Media Research, 1/28-2/24/08