[02/26/08 - 02:02 PM]
Quick Take for Monday, February 25, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Monday, February 25.

[via press release from ABC]

Quick Take for Monday, February 25, 2008 (Fast Affiliate Live + Same Day Ratings)

With the Premiere of "A Raisin in the Sun," ABC Dominates Monday Night in Viewers And Adults 18-49, Snapping NBC's 6-Week Winning Streak in the Key Sales Demo

In Viewers and Young Adults, ABC Turns in its Strongest Monday Night in 3 Months

"A Raisin in the Sun" Qualifies as TV's Highest-Rated Original Movie Since November 2005 Among Women 25-54 and Since April 2006 Among Women 18-49

"ABC Premiere Event � A Raisin in the Sun" (8:00-11:00 p.m.) With the "ABC Premiere Event � A Raisin in the Sun," the Network posted a definitive victory on Monday night, beating second-place NBC by 2.5 million viewers (12.7 million vs. 10.2 million) and by 13% among Adults 18-49 (3.6/9 vs. 3.2/8). In doing so, ABC snapped NBC's 6-week winning streak on the night in the key sales demo.

� Despite stiff original competition on the other networks, "A Raisin in the Sun" generated ABC's top numbers on the night in 3 months among Viewers and Adults 18-49 � since 11/26/07.

� The Sony Pictures Television-produced "A Raisin in the Sun" stands as TV's highest-rated original movie since November 2005 among Women 25-54 (6.5/15) and since April 2006 among Women 18-49 (5.3/13) � since 11/27/05 and 4/10/06, respectively. In addition, the movie stood as Monday's No. 1 TV program in both key women demographics.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from 13% at the same point in 2006, up to more than 22.5% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/25/08.

  [february 2008]  


most recent ratings | view all posts
[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.