Quick Take for Monday, February 25, 2008 (Fast Affiliate Live + Same Day Ratings)
With the Premiere of "A Raisin in the Sun," ABC Dominates Monday Night in Viewers And Adults 18-49, Snapping NBC's 6-Week Winning Streak in the Key Sales Demo
In Viewers and Young Adults, ABC Turns in its Strongest Monday Night in 3 Months
"A Raisin in the Sun" Qualifies as TV's Highest-Rated Original Movie Since
November 2005 Among Women 25-54 and Since April 2006 Among Women 18-49
"ABC Premiere Event � A Raisin in the Sun" (8:00-11:00 p.m.)
With the "ABC Premiere Event � A Raisin in the Sun," the Network posted a definitive victory on Monday night, beating second-place NBC by 2.5 million viewers (12.7 million vs. 10.2 million) and by 13% among Adults 18-49 (3.6/9 vs. 3.2/8). In doing so, ABC snapped NBC's 6-week winning streak on the night in the key sales demo.
� Despite stiff original competition on the other networks, "A Raisin in the Sun" generated ABC's top numbers on the night in 3 months among Viewers and Adults 18-49 � since 11/26/07.
� The Sony Pictures Television-produced "A Raisin in the Sun" stands as TV's highest-rated original movie since November 2005 among Women 25-54 (6.5/15) and since April 2006 among Women 18-49 (5.3/13) � since 11/27/05 and 4/10/06, respectively. In addition, the movie stood as Monday's No. 1 TV program in both key women demographics.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from 13% at the same point in 2006, up to more than 22.5% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/25/08.