HALLMARK CHANNEL'S RATINGS ARE NO MYSTERY
Original Movie "Mystery Woman: Redemption" Ranks as Second-Highest-Rated Cable Movie of the Week
Hallmark Channel's Saturday night (3/1/08, 9-11 p.m., ET/PT) premiere of its original movie, "Mystery Woman: Redemption," delivered ratings success that came as no mystery for the family-friendly channel. The movie delivered a 1.8 HH rating with nearly 1.5 million homes and nearly 3 million unduplicated viewers (P2+), making it the second-highest-rated ad-supported cable movie of the day.
The movie's performance also boosted Hallmark Channel to rank #5 in Prime Time ratings for the day, and #9 in Prime Time ratings for the week with a 1.1 HH rating and over 1.2 million total viewers.
Source: Nielsen Media Research, 2/25-3/2/08