or


[03/04/08 - 03:21 PM]
Jericho and "Big Brother" Add Millions of Viewers Across Multiple Platforms
CBS Interactive Research spins the numbers for February 12-17.

[via press release from CBS]

"JERICHO" AND "BIG BROTHER" ADD MILLIONS OF VIEWERS ACROSS MULTIPLE PLATFORMS

On-Air + Online + On-DVR = Many More Eyeballs and Double Digit Percentage Demo Increases

"Jericho" and "Big Brother" Viewer Engagement Across Multi-Platforms Is Far Greater Than Initial Same Day Ratings Indicate

On-air, online and on-DVR viewing are resulting in many more eyeballs for CBS series JERICHO and BIG BROTHER, according to Nielsen Live Plus 7-Day ratings and new data from CBS Interactive Research.

JERICHO:

According to Nielsen Live Plus 7-Day ratings, JERICHO's second season premiere (Feb. 12) ratings increased by +15% in adults 18-49 (3.0/07 from 2.6/07), +17% in adults 25-54 (3.5/08 from 3.0/07) and by more than one million viewers (8.14m from 7.13m, +14%) compared to its live plus same day ratings.

According to CBS Interactive Research, the second season premiere episode of JERICHO was streamed 520,000 times across the CBS Audience Network during its first week (Feb. 12-18) and 700,000 times over a 14-day period (Feb. 12-25).

JERICHO's other online engagement during its second season premiere week included 760,000 streams of episodes from its first season and 130,000 streams of various clips, upping JERICHO's first week cumulative streams to 1.41 million.

Additional online engagement for JERICHO that week included five times the volume of JERICHO searches vs. the prior four weeks, seven times the daily traffic to JERICHO message boards (compared to mid-January traffic) and three times the average daily blog posts.

BIG BROTHER:

All three premiere week editions of BIG BROTHER benefited from Live Plus 7 Day DVR lift, according to Nielsen.

BIG BROTHER TUESDAY (Feb. 12) increased +8% in adults 18-49 (2.8/06 from 2.6/06), +6% in adults 25-54 (3.4/07 from 3.2/07), +10% in adults 18-34 (2.3/06 from 2.1/05) and added +390,000 viewers (7.47m vs. 7.08m) compared to live plus same day ratings.

BIG BROTHER WEDNESDAY (Feb. 13) rose by +20% in adults 18-49 (2.4/06 from 2.0/05), +17% in adults 25-54 (2.8/07 from 2.4/06), +27% in adults 18-34 (1.9/05 from 1.5/04) and gained +690,000 viewers (6.35m from 5.66m) compared to live plus same day ratings.

BIG BROTHER SUNDAY (Feb. 17) increased by +14% in adults 18-49 (2.5/06 from 2.2/05), +15% in adults 25-54 (3.0/07 from 2.6/06), +19% in adults 18-34 (1.9/05 from 1.6/04) and added +480,000 viewers (7.06m from 6.58m) compared to live plus same day ratings.

According to CBS Interactive Research, during its initial week (Feb. 12-18), BIG BROTHER accounted for 1.36 million full-episode streams and an additional 210,000 clip streams for a total of 1.57 million streams across the CBS Audience Network.

Viewers streamed the second week (Feb. 19-25) episodes of BIG BROTHER 1.76 million times plus added an additional 170,000 clip streams. During its first two weeks (Feb. 12-25), BIG BROTHER accounted for a total of 3.5 million streams.

* * *

Sources: NTI/NHI (2-11/08-2/17/08), CBSi Research, Omniture, Hitwise, Tubemogul, iTunes, Xbox, Amazon Unbox, Nielsen BlogPulse.





  [march 2008]  
S
M
T
W
T
F
S
      


· BIG BROTHER (CBS)
· JERICHO (CBS)





most recent ratings | view all posts
[09/25/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC Opens Season on Top with "The Voice," "Manifest"
The Peacock kicks off the 2018-19 season in front among total viewers and adults 18-49.

[09/24/18 - 08:10 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock takes home top honors among total viewers and adults 18-49.

[09/23/18 - 10:28 AM]
Saturday's Broadcast Ratings: ABC, FOX Share Demo Crown with College Football
The Alphabet however edges the evening among total viewers.

[09/23/18 - 10:04 AM]
College Football Week 4: ABC's "Saturday Night Football" Leads in Prime-Time
ESPN spins the numbers for Saturday, September 22.

[09/22/18 - 08:35 AM]
Friday's Broadcast Ratings: "Dateline" Sparks Another NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[09/21/18 - 08:27 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top All-Repeat Competition
The Eye's summer mainstay is the only original last night.

[09/20/18 - 08:14 AM]
Wednesday's Broadcast Ratings: "Got Talent" Finale Puts NBC on Top
The Peacock's summer mainstay however is down 31% among adults 18-49 from a year ago.

[09/19/18 - 03:31 PM]
"American Horror Story: Apocalypse" Bows as Most-Watched Program on Television the Night of Its Premiere
FX further spins the numbers for Wednesday, September 12.

[09/19/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Dominates Another Tuesday with "Got Talent"
The penultimate episode of this summer's edition easily wins the night in all categories.

[09/18/18 - 03:31 PM]
"Monday Night Football" Helps ESPN Win the Night Among All Networks
ESPN spins the numbers for Monday, September 17.

[09/18/18 - 08:07 AM]
Monday's Broadcast Ratings: NBC's Emmy Coverage on Par with Last Year
Early results see the Peacock's telecast even with 2017 among adults 18-49.

[09/17/18 - 08:25 AM]
Sunday's Broadcast Ratings: NBC Wins with "Sunday Night Football"
The Peacock easily takes home top honors in total viewers and adults 18-49.

[09/16/18 - 08:35 AM]
Saturday's Broadcast Ratings: ABC Dominates with College Football Coverage
The Alphabet easily wins the night among total viewers and adults 18-49.

[09/16/18 - 08:00 AM]
College Football Week 3: ABC's "Saturday Night Football": Ohio State-TCU Is Highest-Rated Game of the Season on Any Network
ESPN spins the numbers for Saturday, September 15.

[09/15/18 - 08:34 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos on Low Key Night
"Dateline NBC" tops the charts in both total viewers and adults 18-49.