or


[03/04/08 - 03:21 PM]
Jericho and "Big Brother" Add Millions of Viewers Across Multiple Platforms
CBS Interactive Research spins the numbers for February 12-17.

[via press release from CBS]

"JERICHO" AND "BIG BROTHER" ADD MILLIONS OF VIEWERS ACROSS MULTIPLE PLATFORMS

On-Air + Online + On-DVR = Many More Eyeballs and Double Digit Percentage Demo Increases

"Jericho" and "Big Brother" Viewer Engagement Across Multi-Platforms Is Far Greater Than Initial Same Day Ratings Indicate

On-air, online and on-DVR viewing are resulting in many more eyeballs for CBS series JERICHO and BIG BROTHER, according to Nielsen Live Plus 7-Day ratings and new data from CBS Interactive Research.

JERICHO:

According to Nielsen Live Plus 7-Day ratings, JERICHO's second season premiere (Feb. 12) ratings increased by +15% in adults 18-49 (3.0/07 from 2.6/07), +17% in adults 25-54 (3.5/08 from 3.0/07) and by more than one million viewers (8.14m from 7.13m, +14%) compared to its live plus same day ratings.

According to CBS Interactive Research, the second season premiere episode of JERICHO was streamed 520,000 times across the CBS Audience Network during its first week (Feb. 12-18) and 700,000 times over a 14-day period (Feb. 12-25).

JERICHO's other online engagement during its second season premiere week included 760,000 streams of episodes from its first season and 130,000 streams of various clips, upping JERICHO's first week cumulative streams to 1.41 million.

Additional online engagement for JERICHO that week included five times the volume of JERICHO searches vs. the prior four weeks, seven times the daily traffic to JERICHO message boards (compared to mid-January traffic) and three times the average daily blog posts.

BIG BROTHER:

All three premiere week editions of BIG BROTHER benefited from Live Plus 7 Day DVR lift, according to Nielsen.

BIG BROTHER TUESDAY (Feb. 12) increased +8% in adults 18-49 (2.8/06 from 2.6/06), +6% in adults 25-54 (3.4/07 from 3.2/07), +10% in adults 18-34 (2.3/06 from 2.1/05) and added +390,000 viewers (7.47m vs. 7.08m) compared to live plus same day ratings.

BIG BROTHER WEDNESDAY (Feb. 13) rose by +20% in adults 18-49 (2.4/06 from 2.0/05), +17% in adults 25-54 (2.8/07 from 2.4/06), +27% in adults 18-34 (1.9/05 from 1.5/04) and gained +690,000 viewers (6.35m from 5.66m) compared to live plus same day ratings.

BIG BROTHER SUNDAY (Feb. 17) increased by +14% in adults 18-49 (2.5/06 from 2.2/05), +15% in adults 25-54 (3.0/07 from 2.6/06), +19% in adults 18-34 (1.9/05 from 1.6/04) and added +480,000 viewers (7.06m from 6.58m) compared to live plus same day ratings.

According to CBS Interactive Research, during its initial week (Feb. 12-18), BIG BROTHER accounted for 1.36 million full-episode streams and an additional 210,000 clip streams for a total of 1.57 million streams across the CBS Audience Network.

Viewers streamed the second week (Feb. 19-25) episodes of BIG BROTHER 1.76 million times plus added an additional 170,000 clip streams. During its first two weeks (Feb. 12-25), BIG BROTHER accounted for a total of 3.5 million streams.

* * *

Sources: NTI/NHI (2-11/08-2/17/08), CBSi Research, Omniture, Hitwise, Tubemogul, iTunes, Xbox, Amazon Unbox, Nielsen BlogPulse.





  [march 2008]  
S
M
T
W
T
F
S
      


· BIG BROTHER (CBS)
· JERICHO (CBS)





most recent ratings | view all posts
[09/01/15 - 12:16 PM]
Disney Channel Routs Summer Competition for 4th-Consecutive Year in Total Viewers and Major Youth Demographics
Disney Channel further spins the numbers for the summer to date.

[09/01/15 - 12:11 PM]
ABC Family Is the Summer's #1 Cable TV Network for the 3rd Time in Last 4 Summers in Women 18-34
ABC Family further spins the numbers for the summer to date.

[09/01/15 - 11:31 AM]
NBC's Saturday Afternoon Coverage of American Pharoah's 2nd Place Finish Is Most Watched Travers Stakes in 20 Years
NBC spins the numbers for Saturday, August 29.

[09/01/15 - 10:56 AM]
"Ninja Warrior" Ties Its Top 18-49 Rating in Three Years and Delivers Its #2 Most-Watched Episode Ever
NBC spins the numbers for Monday, August 31.

[09/01/15 - 10:27 AM]
"The Whispers" Season Finale Hits 4-Week Highs in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 31.

[09/01/15 - 10:26 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Reclaim Top Spots
The Peacock easily wins the night in total viewers and adults 18-49.

[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.