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[03/13/08 - 12:46 PM]
BET's 'College Hill' Is Back and Better Than Ever with a Record-Breaking Fifth Season Premiere
BET spins the numbers for Tuesday, March 11.

[via press release from BET]

BET's 'COLLEGE HILL' is Back and Better Than Ever With a Record-Breaking Fifth Season Premiere

Tuesday's Episodes Stand as the #1 'COLLEGE HILL' Premiere Night in BET History

NEW YORK, March 13 -- Back for its fifth season, BET's popular reality show COLLEGE HILL premiered on Tuesday, March 11 with a 1.2 coverage rating. Nearly 1.1 million households and 1.6 million viewers tuned in to see eight students from four different universities (Clark Atlanta University, Morehouse College, Georgia State University and the University of West Georgia) descend upon Atlanta and explore their academic and career goals, love lives, friendships, trials and tribulations.

Episode two of COLLEGE HILL 5: ATLANTA, which immediately followed the premiere, posted a 1.33 coverage rating, with 1.2 million households and 1.8 viewers tuning in for the second installment of the new season.

The premiere of COLLEGE HILL 5: ATLANTA ranks as the #1 BET premiere for the 2007-08 season. The first two episodes made season five the #1 COLLEGE HILL season premiere night in BET history.

Among one of BET's top-rated programs in network history, COLLEGE HILL for the past four seasons has steadily posted impressive rating gains over each consecutive season. Now back by popular demand for its fifth season, COLLEGE HILL 5: ATLANTA promises to bring the heat direct from the Dirty South.

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 87 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, a service venture into the lucrative world of ringtones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.

SOURCE BET Networks
http://www.bet.com





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