or


[03/19/08 - 12:29 PM]
Quick Take for Tuesday, March 18, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Tuesday, March 18.

[via press release from ABC]

Quick Take for Tuesday, March 18, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Tuesday to Fox in Viewers and Young Adults, Marking its Strongest Performance on the Night Since November

Growing from its Most Recent Airing, "It's the Easter Beagle, Charlie Brown" Produces ABC's Top Non-Sports Numbers in the Time Period Since December

Jumping from its Lead and Building Audience Against an Expanded "Idol," ABC's "Dancing with the Stars" Stands as Tuesday's No. 2 Show in Viewers & Young Adults

"DWTS" Generates ABC's Strongest Time Period Performance in 4 Months

A Special Preview of "Miss Guided," Prior to its Move to Thursday at 8pm, is The Most-Watched Show in its Slot, Also Ranking No. 1 in Key Adults and Women

Tuesday Night (8:00-11:00 p.m.)

On the second evening of "Dancing with the Stars," featuring the women celebrity dancers, ABC took second place to an "Idol"-fueled Fox on Tuesday in Total Viewers (12.0 million) and Adults 18-49 (3.1/8).

� In viewers and young adults, ABC posted its strongest Tuesday since November � since 11/27/07.

"It's the Easter Beagle, Charlie Brown" (8:00-8:30 p.m.)

ABC's special airing of "It's the Easter Beagle, Charlie Brown" delivered ABC's top non-sports numbers in the time period since December among Total Viewers (6.3 million) and Adults 18-49 (1.9/5) � since 12/18/07.

� "It's the Easter Beagle, Charlie Brown" was up from its most recent airing by 13% in Total Viewers and by 6% in Adults 18-49 (5.6 million & 1.8/5 on 4/11/06).

"Dancing with the Stars" (9:00-10:30 p.m.)

Surging from its lead-in and gaining audience throughout its telecast, against Fox's expanded 2-hour edition of "American Idol," ABC's "Dancing with the Stars" took second place in the 9 o'clock hour and moved up into the No. 1 position at 10:00 p.m. among viewers and young adults. In fact "DWTS" stood as Tuesday's No. 2 TV program (behind only "Idol) in Total Viewers (16.8 million) and Adults 18-49 (4.0/10). From start to finish, "Dancing" saw its audience swell by 5.4 million viewers (14.6 million to 20.0 million) and by 55% in Adults 18-49 (3.3/8 to 5.1/13). Also worth noting in an unusual turn of events, Fox's "American Idol" saw its overall audience decline from its first hour to its second hour (27.2 million to 26.8 million), up against "DWTS."

� "DWTS" produced ABC's top viewer and young adult numbers in the time slot in 4 months � since 11/27/07.

"Miss Guided" (10:30-11:00 p.m.)

A special preview airing of "Miss Guided" was the most-watched show in its time slot (10.0 million), also delivering the No. 1 position with Adults 18-34 (2.3/7), Adults 25-54 (3.6/10) and across the key women demographics: W18-34 (3.2/10), W18-49 (3.9/11) and W25-54 (5.0/13).

Editors Please Note: "Miss Guided" will premiere in its regular Thursday 8:00 p.m. time period this coming Thursday (3/20/08), with back-to-back episodes.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from over 13% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/18/08.





  [march 2008]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· DANCING WITH THE STARS (ABC)
· MISS/GUIDED (ABC)









most recent ratings | view all posts
[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.