or


[03/19/08 - 12:29 PM]
Quick Take for Tuesday, March 18, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Tuesday, March 18.

[via press release from ABC]

Quick Take for Tuesday, March 18, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Tuesday to Fox in Viewers and Young Adults, Marking its Strongest Performance on the Night Since November

Growing from its Most Recent Airing, "It's the Easter Beagle, Charlie Brown" Produces ABC's Top Non-Sports Numbers in the Time Period Since December

Jumping from its Lead and Building Audience Against an Expanded "Idol," ABC's "Dancing with the Stars" Stands as Tuesday's No. 2 Show in Viewers & Young Adults

"DWTS" Generates ABC's Strongest Time Period Performance in 4 Months

A Special Preview of "Miss Guided," Prior to its Move to Thursday at 8pm, is The Most-Watched Show in its Slot, Also Ranking No. 1 in Key Adults and Women

Tuesday Night (8:00-11:00 p.m.)

On the second evening of "Dancing with the Stars," featuring the women celebrity dancers, ABC took second place to an "Idol"-fueled Fox on Tuesday in Total Viewers (12.0 million) and Adults 18-49 (3.1/8).

� In viewers and young adults, ABC posted its strongest Tuesday since November � since 11/27/07.

"It's the Easter Beagle, Charlie Brown" (8:00-8:30 p.m.)

ABC's special airing of "It's the Easter Beagle, Charlie Brown" delivered ABC's top non-sports numbers in the time period since December among Total Viewers (6.3 million) and Adults 18-49 (1.9/5) � since 12/18/07.

� "It's the Easter Beagle, Charlie Brown" was up from its most recent airing by 13% in Total Viewers and by 6% in Adults 18-49 (5.6 million & 1.8/5 on 4/11/06).

"Dancing with the Stars" (9:00-10:30 p.m.)

Surging from its lead-in and gaining audience throughout its telecast, against Fox's expanded 2-hour edition of "American Idol," ABC's "Dancing with the Stars" took second place in the 9 o'clock hour and moved up into the No. 1 position at 10:00 p.m. among viewers and young adults. In fact "DWTS" stood as Tuesday's No. 2 TV program (behind only "Idol) in Total Viewers (16.8 million) and Adults 18-49 (4.0/10). From start to finish, "Dancing" saw its audience swell by 5.4 million viewers (14.6 million to 20.0 million) and by 55% in Adults 18-49 (3.3/8 to 5.1/13). Also worth noting in an unusual turn of events, Fox's "American Idol" saw its overall audience decline from its first hour to its second hour (27.2 million to 26.8 million), up against "DWTS."

� "DWTS" produced ABC's top viewer and young adult numbers in the time slot in 4 months � since 11/27/07.

"Miss Guided" (10:30-11:00 p.m.)

A special preview airing of "Miss Guided" was the most-watched show in its time slot (10.0 million), also delivering the No. 1 position with Adults 18-34 (2.3/7), Adults 25-54 (3.6/10) and across the key women demographics: W18-34 (3.2/10), W18-49 (3.9/11) and W25-54 (5.0/13).

Editors Please Note: "Miss Guided" will premiere in its regular Thursday 8:00 p.m. time period this coming Thursday (3/20/08), with back-to-back episodes.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from over 13% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/18/08.





  [march 2008]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· DANCING WITH THE STARS (ABC)
· MISS/GUIDED (ABC)





most recent ratings | view all posts
[08/30/16 - 02:25 PM]
Freeform Shines Across Multiple Digital Platforms During Summer 2016
Freeform spins the numbers for the summer to date.

[08/30/16 - 02:02 PM]
Hallmark Channel's First Annual "Summer Nights" Programming Event Finishes Strong
The Hallmark Channel spins the numbers for the weeks of July 23-August 28.

[08/30/16 - 11:29 AM]
Disney Channel and 24-Hour Disney Junior Are No. 1 for Summer 2016 Among Key Target Demographics
Disney Channel spins the numbers for the summer to date.

[08/30/16 - 10:49 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Stay on Top for NBC
The Peacock leads the night among total viewers and adults 18-49.

[08/29/16 - 12:29 PM]
"Flip or Flop" Helps Deliver More Than Seven Million Total Viewers to HGTV
HGTV spins the numbers for Thursday, August 25.

[08/29/16 - 08:49 AM]
Sunday's Broadcast Ratings: NFL Preseason Boosts NBC, FOX
The Peacock wins the night among adults 18-49.

[08/28/16 - 08:26 AM]
Saturday's Broadcast Ratings: NFL Preseason Wins Again for CBS
The Eye takes home top honors among total viewers and adults 18-49.

[08/28/16 - 08:23 AM]
"Aquarius" Matches Its Season High in 18-49; Highest Ever for a Saturday Telecast
NBC spins the numbers for Saturday, August 27.

[08/27/16 - 09:00 AM]
Friday's Broadcast Ratings: CBS, NFL Preseason Snap NBC's Win Streak
The Eye wins the evening in both total viewers and adults 18-49.

[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.