[03/25/08 - 11:59 AM]
Quick Take for Monday, March 24, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Monday, March 24.

[via press release from ABC]

Quick Take for Monday, March 24, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Marks its Second Week in a Row as Monday's Most-Watched TV Net

Growing its Audience Week to Week, ABC Posts its Top Monday Since November

Despite Facing Competition from CBS' Fully Original Lineup on the Night, "Dancing With the Stars" is Monday's Most-Watched TV Show for the Second Straight Week

"DWTS" is No. 1 in Each of its Half-Hours, Defeating its Nearest Competition In the Time Period by 9.5 Million Viewers and by 19% Among Adults 18-49

Opposite the Return of CBS' "CSI: Miami" During the 10 o'clock Hour, "The Bachelor: London Calling" Earns Second in Adults 18-34 and Women 18-34

Monday Night (8:00-11:00 p.m.)

For the second week in a row, ABC qualified as Monday's most-watched TV network, outdrawing second-place CBS on the night by 3.7 million viewers (16.2 million vs. 12.5 million). The Network also delivered the No. 1 position on the evening for the second straight week in Adults 18-34 (3.1/9) and across each of the key women demos: W18-34 (4.4/12), W18-49 (6.0/15) and W25-54 (7.6/17).

� Growing week-to-week, ABC generated its largest Monday night audience in more than 4 months � since 11/19/07.

"Dancing with the Stars" (8:00-10:00 p.m.)

Opposite mostly original competition on the other nets, including CBS' original comedy block featuring Britney Spears on "How I Met Your Mother," ABC's "Dancing with the Stars" ranked No. 1 in each of its half-hours from 8:00-10:00 p.m. among Total Viewers and Adults 18-49. On average in its time period, "Dancing with the Stars" outdrew its nearest competition (CBS) by 9.5 million viewers (20.3 million vs. 10.8 million) and by 19% in Adults 18-49 (5.0/13 vs. 4.2/11). "DWTS" stood as Monday's most-watched television show for the second consecutive week.

"The Bachelor: London Calling" (10:00-11:00 p.m.)

Opposite the return of CBS' original "C.S.I.: Miami" to the 10 o'clock hour, ABC's "The Bachelor: London Calling" took second place in Adults 18-34 (2.2/6) and among its core audience of Women 18-34 (3.3/8), beating NBC's "Medium."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 13% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/24/08.

  [march 2008]  


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