or


[03/26/08 - 12:18 PM]
Quick Take for Tuesday, March 25, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Tuesday, March 25.

[via press release from ABC]

Quick Take for Tuesday, March 25, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Earns Second to Fox on Tuesday in Viewers and Young Adults, Up Over the Year-Ago Night by 1.7 Million Viewers and 7% in Adults 18-49

Opposite "Idol," ABC's "DWTS Recap" Marks the Net's Biggest Non-Sports Audience In the 8pm Hour Since November and its Top Adult 18-49 Number Since December

Taking Second to an "Idol"-Fueled Fox in the 9pm Hour, ABC's "DWTS" Results Jumps Ahead of Fox from 9:30-10pm by 8.6 Million Viewers

Opener of "DWTS" Results Tallies ABC's Best Time Slot Results Since November

Hitting Series-Highs in Viewers and Across the Key Adult Demos, ABC News' "Primetime: What Would You Do?' Wins the 10 O'clock Hour

Tuesday Night (8:00-11:00 p.m.)

ABC earned second place to Fox on Tuesday in Total Viewers (12.7 million) and Adults 18-49 (3.0/8). The Net was up by 1.7 million viewers and by 7% in Adults 18-49 from the same night last year (11.0 million and 2.8/8 on 3/27/07).

� Increasing its delivery week to week, ABC garnered its most-watched Tuesday in nearly 4 months � since 11/27/07.

"Dancing with the Stars Recap" (8:00-9:00 p.m.)

ABC's "Dancing with the Stars Recap" (10.4 million) was the second-most-watched TV show during the 8 o'clock hour, trailing only Fox's "American Idol."

� The dancing recap generated ABC's largest non-sports audience (10.4 million) in the hour since November and its top Adult 18-49 number (2.1/5) since December � since 11/27/07 and 12/18/07, respectively.

"Dancing with the Stars the Results Show" (9:00-10:00 p.m.)

The season premiere of ABC's "Dancing with the Stars the Results Show" placed second to an "Idol"-boosted Fox during the 9 o'clock hour in Total Viewers (17.2 million) and Adults 18-49 (3.8/9), defeating the second hour of NBC's 2-hour "Biggest Loser" on both counts (8.8 million and 3.5/9). Surging by 4.4 million viewers (15.0 million to 19.4 million) and by 42% in Adults 18-49 (3.1/7 to 4.4/11) from its first half-hour to its second half-hour, ABC's "DWTS" Results moved up to a definitive No. 1 at 9:30pm in Total Viewers, outdrawing Fox's "Idol"-fueled episode of "'Til Death" by 8.6 million viewers in the half-hour (19.4 million vs. 10.8 million). The ABC dance contest qualified as Tuesday's No. 2 TV program (behind only "Idol") in Total Viewers. In the show's first-ever double elimination, magician Penn Jillette and Grand Slam tennis champion Monica Seles were eliminated from the competition.

� "DWTS the Results Show" delivered ABC's biggest audience and highest Adult 18-49 rating in the time slot since November � since 11/27/07.

"Primetime: What Would You Do?" (10:00-11:00 p.m.)

ABC News' "Primetime: What Would You Do?" ranked a strong No. 1 during the 10 o'clock hour, leading its nearest competition (NBC) by 1.9 million viewers (10.4 million vs. 8.5 million) and by 23% in Adults 18-49 (3.2/9 vs. 2.6/7).

� "Primetime: What Would You Do?" delivered series-high results in Total Viewers and across each of the key adult demos (AD18-34/AD18-49/AD25-54).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from over 13% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/25/08.





  [march 2008]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· BIGGEST LOSER, THE (NBC)
· DANCING WITH THE STARS (ABC)
· PRIMETIME (ABC)
· 'TIL DEATH (FOX)





most recent ratings | view all posts
[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 08:56 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Blue Bloods" leads the night in both categories.

[01/14/17 - 08:42 AM]
"Shark Tank" Scores a Season High in Viewers
ABC spins the numbers for Friday, January 13.

[01/14/17 - 08:32 AM]
"Grimm" Retains 96% of Last Week's Season Debut in Total Viewers
NBC spins the numbers for Friday, January 13.

[01/13/17 - 04:01 PM]
Science Channel Series Premiere of "MythBusters: The Search" Breaks Into Cable's Top 20 Among Key Demos on Jan. 7
Science Channel further spins the numbers for Saturday, January 7.

[01/13/17 - 11:00 AM]
Travel Channel's "Bizarre Foods: Delicious Destinations" Scores Highest-Rated Season Ever
In the midst of the season, the network quickly commissioned 48 additional episodes that will begin airing in April 2017.

[01/13/17 - 09:30 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye wins the night in total viewers and adults 18-49 despite a repeat "The Big Bang Theory."

[01/12/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Tops Demo Race with Comedies
"Modern Family" helps pave the way to an adults 18-49 victory.

[01/11/17 - 09:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Return Sparks NBC Victory
The Peacock leads the night, which saw the four major broadcast networks carry President Obama's Farewell Address.

[01/10/17 - 11:02 AM]
"Nashville" Premiere Hits All the Right Notes on CMT
CMT further spins the numbers for Thursday, January 5.

[01/10/17 - 09:46 AM]
Monday's Broadcast Ratings: "The Bachelor" Holds Onto Top Spot for ABC
The Alphabet wins the night among adults 18-49.