BRAVO POSTS BEST QUARTER EVER
BRAVO POSTS BEST QUARTER EVER
Network Up 38% Year-Over-Year In Key 18-49 Demo With Growth For Tenth Consecutive Quarters
Bravo Breaks Top 20 For The First Time And Is The Fastest Growing Cable Entertainment Network In The Ranking
Bravo Digital On Pace For Triple-Digit Quarterly Growth
NEW YORK � March 27, 2008� Bravo again broke network ratings records in prime to deliver the highest quarter ever in the key adult 18-49 demo and in total viewers, according to Nielsen Media Research. Propelled by the success of Bravo's Emmy nominated series "Top Chef" and "Project Runway," as well as the freshman hit series "Make Me A Supermodel," "The Millionaire Matchmaker" and "The Real Housewives of New York City," the network continues its momentum, marking a phenomenal ten consecutive quarters of year-over-year growth among adults 18-49 and eight consecutive quarters of year-over-year growth among total viewers. With explosive growth over first quarter 2007, Bravo is up 38 percent among adults18-49 and up 30 percent among total viewers, and achieved the youngest-skewing quarter ever in primetime with a median age of 40.
Currently the fastest growing top 20 ad supported cable entertainment network in primetime among adults 18-49, Bravo broke the barrier for the third month in a row, claiming the number 19 spot among all ad-supported cable entertainment networks for adults 18-49, up three spots from number 22 in 2007. Additionally, for the first time ever, Bravo broke the top 10 ranking among all ad-supported cable entertainment networks for women 18-49 in first quarter 2008, coming in at number nine. Seven of Bravo's ten highest rated weeks ever in primetime among adults 18-49 were recorded in first quarter 2008. The network also recorded its best March ever, growing its adult 18-49 audience and total viewers by 43 and 32 percent, respectively versus March 2007.
For the year to date, Bravo boasts three original series telecasts garnering over two million total viewers � "Top Chef" (3/26/08, 2.413 MM),"Project Runway" (3/5/08, 5.825 MM) and "The Real Housewives of Orange County" (1/22/08, 2.394 MM). Additionally, three original series telecasts garnered over one million total viewers � with its successful freshman series "Make Me A Supermodel," "The Real Housewives of New York City," and "The Millionaire Matchmaker."
Bravo Digital is up a whopping 256 percent (123.1 million vs. 34.5 million) in average monthly page views to date in first quarter 2008 versus first quarter 2007, with average monthly uniques up 95 percent (3.4 million vs. 1.7 million) and video streams up 72 percent (2.6 million vs. 1.5 million). With its portfolio of linked digital assets and broadband properties that include BravoTV.com, TelevisionWithoutPity.com, OutzoneTV.com and BrilliantButCancelled.com, Bravo Digital continues its exceptional growth, on pace to earn its highest quarter ever. Marking triple-digit growth in page views, BravoTV.com is also pacing to have its best quarter ever, with an increase of 195 percent in average monthly page views (79.2 million vs. 26.8 million) and 70 percent increase in average monthly uniques (2.4 million vs. 1.4 million) compared to first quarter 2007.
The three newest additions to Bravo's hit slate of programming, "Make Me A Supermodel," "The Real Housewives of New York City" and "The Millionaire Matchmaker" have shone since their premieres in early 2008. Season-to-date, "Make Me A Supermodel" is averaging 1,034,000 total viewers and 726,000 adults 18-49, with six episodes surpassing the one million mark. Versus the fourth quarter 2007 time period average, "Make Me A Supermodel" is up 168 percent among adults18-49 (vs. 271,000) and up 123 percent among total viewers (463,000). Leading into the season finale on Thursday, April 3, 2008 at 10 PM ET/PM, voting records hit an all time high last week, with over 1.1 million votes via text, phone and online, up 71 percent from the prior week. Season to date, "The Real Housewives of New York City," is averaging a notable 962,000 total viewers and 702,000 in adults 18-49, and hit a season high this week cracking the one million mark with 1,137,000 total viewers and 782,000 adults 18-49 for the March 25 episode. "The Millionaire Matchmaker" averaged 986,000 total viewers and 695,000 adults 18-49 in its premiere season.
Nielsen Media Research: Most Current Data - Live + 7 through 3/9/08, blended with Live + Same Day through 3/26/08, AA(000); Cable ranker includes ad supported cable entertainment networks, excludes pay, sports, news channels and networks that air in less than 50% of the daypart, AA(000); Female ad supported cable entertainment network ranker based off of coverage ratings; Fastest growing cable network story includes ad supported cable entertainment networks that aired in the full Mon-Sun 8P-11P daypart; Bravo Internal Weblogs (Omniture), Date: 1Q08 - 1/1/08-3/27/08
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.