or


[03/31/08 - 09:23 AM]
'Dateline NBC' Reports a 16-Month Time-Period High
NBC spins the numbers for Friday, March 28.

[via press release from NBC]

'DATELINE NBC' REPORTS A 16-MONTH TIME-PERIOD HIGH

'DATELINE NBC' REPORTS A 16-MONTH TIME-PERIOD HIGH

FRIDAY'S EDITION GENERATES NBC'S STRONGEST 18-49 RATING IN THE TIME PERIOD SINCE DECEMBER 2006 AND BIGGEST OVERALL AUDIENCE SINCE OCTOBER 2006

WITH MATT LAUER'S INTERVIEW OF THE VAN RYN AND CERAK FAMILIES, INVOLVED IN A STRANGE CASE OF MISTAKEN IDENTITY, 'DATELINE' BUILDS BY 78 PERCENT FROM ITS FIRST TO ITS FOURTH HALF-HOUR

BURBANK, Calif. � March 29, 2008 � "Dateline NBC" has reported NBC's highest adult 18-49 rating in the Friday 9-11 p.m. ET hour in nearly 16 months and biggest overall audience in that time period in 17 months, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

The March 28 edition of "Dateline NBC," (3.2 rating, 10 share in adults 18-49, 10.5 million viewers overall) delivered the network's highest 18-49 rating in this time period since December 1, 2006 and biggest overall audience in the slot since October 20, 2006. This is the top-scoring edition of "Dateline" on any night of the week since Monday, June 18, 2007. The March 28 "Dateline" featured Matt Lauer's interview of the Van Ryn and Cerak families, who were involved in a strange case of mistaken identity involving a survivor of a deadly car crash in Indiana.

"Dateline NBC" is currently #1 in the time period ahead of ABC's "20/20" and CBS's coverage of the NCAA College Basketball Tournament in adults 18-49, total viewers, adults 25-54 and all key adult-female demographics (pending updates).

From its first to its fourth half-hour, "Dateline NBC" increased its 18-49 rating by 78 percent (to a 4.1/12 from a 2.3/7) and its overall viewership by 65 percent or 5.1 million persons (to 13.0 million from 7.9 million).

From 8-9 p.m. ET last night, NBC's "Amne$ia" averaged a 1.3/5 in 18-49 and 5.0 million viewers overall. "Amne$ia" delivered the hour's #1 non-sports rating in adults 25-54 (tie), women 25-54 and women 18-49, pending updates.

For the night, NBC delivered its highest Friday averages (2.6/8 in 18-49, 8.7 million viewers overall) since February 16, 2007.

Preliminary 18-49 averages for Friday night are: CBS, 3.1/10; NBC 2.6/8; ABC, 1.7/5; Fox, 1.3/4; CW, 1.2/4. In overall total viewers, March 28 preliminary results are: CBS, 8.8 million; NBC, 8.7 million; ABC, 5.4 million; Fox, 5.0 million; CW, 4.1 million. Fast affiliate-based results are subject to revision, especially in the case of live events, such as CBS's coverage of the NCAA Basketball Tournament. Official nationals for Friday night are due from Nielsen Monday afternoon.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [march 2008]  
S
M
T
W
T
F
S
      


· 20/20 (ABC)
· AMNE$IA (NBC)
· DATELINE NBC (NBC)





most recent ratings | view all posts
[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.

[07/17/25 - 09:57 AM]
"Dexter: Resurrection" Debuts to a Killer 3.1 Million Cross-Platform Viewers
Said premiere was up 44% versus "Dexter: Original Sin" and 79% versus "Dexter: New Blood."

[07/16/25 - 04:01 PM]
ESPN Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Connecticut Sun Averaged 1.7 Million Viewers, Up 48% from Last Year's ESPN Average
Said telecast peaked with 2 million viewers.

[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.

[07/15/25 - 12:01 PM]
Netflix Top 10 Week of July 7: "KPop Demon Hunters" Spends Another Golden Week at No. 1 in This Week's Top 10
"The Sandman's" second season entered the Top 10 in 89 countries last week, while claiming the No. 1 spot in English TV with 5.9 million views.

[07/15/25 - 09:04 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Dallas Wings vs Indiana Fever Averaged 2.1 Million Viewers, Up 69% from Last Year's ABC Average
Said audience peaked with 2.5 million viewers.

[07/14/25 - 06:08 PM]
"Celebrity Family Feud" Returns with Best Premiere in Three Years
Overall, the season 11 premiere notched the show's best performance for any telecast in Total Viewers (4.16 million) and Adults 18-49 (0.42 rating) since 8/28/22 and 8/13/23, respectively.

[07/14/25 - 12:01 PM]
Netflix and MVP's Taylor-Serrano 3 Goes the Distance with Nearly 6 Million Global Viewers
In the US, an estimated AMA of 4.2 million viewers tuned in to the main event (Live+1) according to VideoAmp and Netflix, making it the most-watched professional women's sports event of 2025.

[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
The highly anticipated series premiered on Sunday, June 29 on AMC and AMC+, with new episodes premiering weekly on Sundays until the thrilling two-episode season finale on August 17.