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[04/01/08 - 11:38 AM]
Primetime Ratings Report for the Week of March 24, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of March 24-30.

[via press release from ABC]

Primetime Ratings Report For the week of March 24, 2008 (Based on National Live + Same Day Program Ratings)

ABC Claims 4 of the Top 15 Programs for the Week in Adults 18-49, While Placing 5 of the Top 15 Most-Watched TV Shows, Including 2 of the Top 4

For the 2nd Week in a Row, ABC is Up from the Same Week Last Year in Viewers

ABC Marks its Second Week in a Row as Monday's Most-Watched Television Network, Posting its Top Monday Since November

Despite Facing Competition from CBS' Fully Original Lineup on the Night, "Dancing With the Stars" is Monday's Most-Watched TV Show for the Second Straight Week

"DWTS" is No. 1 in Each of its Half-Hours, Defeating its Nearest Competition In the Time Period by 9.7 Million Viewers and by 21% Among Adults 18-49

ABC Earns Second to Fox on Tuesday in Viewers and Young Adults, Up Over the Year-Ago Night by 1.7 Million Viewers and 7% in Adults 18-49

Opposite "Idol," ABC's "DWTS Recap" Marks the Net's Biggest Non-Sports Audience In the Time Slot Since November and its Top Adult 18-49 Number Since December

Taking Second to an "Idol"-Fueled Fox in Tuesday's 9pm Hour, "DWTS" Results Jumps Up to No. 1 at 9:30pm, Beating Fox's "'Til Death" in Viewers & Adults 18-49

Hitting Series-Highs in Viewers and Across the Key Adult Demos, ABC News' "Primetime: What Would You Do?' Wins Tuesday's 10 O'clock Hour

Despite Facing CBS' NCAA Basketball Overrun in the Opening Hour of Prime, ABC Wins its 6th Straight Sunday & is Up 13% Week to Week in Adults 18-49

Taking Second to CBS' NCAA Basketball Overrun at 7pm, ABC's Replay "Funniest Home Videos" Marks its Strongest Repeat Performance in a Year

ABC's "Extreme Makeover: Home Edition" Jumps Over CBS into First Place At 8pm, Leading the Hour by 3.4 Million Viewers and by 45% in Adults 18-49

Surging by 1.6 Million Viewers and by 15% in Adults 18-49 Week to Week, "Oprah's Big Give" Wins Sunday's 9 O'clock Hour for the 5th Week in a Row

Increasing its Numbers from the Prior Week, ABC's "Here Come the Newlyweds" Is No. 1 in Sunday's 10pm Hour in Adults 18-49 for the 5th Consecutive Week

WEEK No. 27:

ABC took second place to Fox during the week of March 24, 2008 across each of the key women demographics: W18-34 (2.6/8), W18-49 (3.4/9) and W25-54 (4.2/10).

� For the second consecutive week, ABC increased its overall audience from the comparable year-ago frame (8.8 million vs. 8.7 million � w/o 3/26/07).

Rankings: ABC claimed 4 of the week's Top 15 television shows among Adults 18-49: "Dancing with the Stars" � No. 4, "Extreme Makeover: Home Edition" � No. 7 and "Oprah's Big Give" and "Dancing w/Stars Results" tied at No. 13. Additionally the Network placed 5 of the Top 15 most-watched television programs for the week, including 2 of the Top 4: "Dancing with the Stars" � No. 3, "Dancing w/Stars Results" � No. 4, "Extreme Makeover: Home Edition" � No. 9, "Oprah's Big Give" � No. 12 and "Dancing w/Stars Recap" � No. 15.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 14% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

For the second week in a row, ABC qualified as Monday's most-watched TV network, outdrawing second-place CBS on the night by 3.7 million viewers (16.3 million vs. 12.6 million). The Network also delivered the No. 1 position on the evening for the second straight week in Adults 18-34 (3.1/9-tie) and across each of the key women demos: W18-34 (4.4/12), W18-49 (6.1/15) and W25-54 (7.7/17).

� Growing week to week, ABC generated its largest Monday night audience in more than 4 months � since 11/19/07.

"Dancing with the Stars" (8:00-10:02 p.m.)

Opposite mostly original competition on the other nets, including CBS' original comedy block featuring Britney Spears on "How I Met Your Mother," ABC's "Dancing with the Stars" ranked No. 1 in each of its half-hours from 8:00-10:00 p.m. among Total Viewers and Adults 18-49. On average, "Dancing with the Stars" outdrew its nearest time period competition (CBS) by 9.7 million viewers (20.5 million vs. 10.8 million) and by 21% in Adults 18-49 (5.1/13 vs. 4.2/11).

� "DWTS" stood as Monday's most-watched television show for the second consecutive week.

Tuesday

ABC earned second place to Fox on Tuesday in Total Viewers (12.7 million) and Adults 18-49 (3.0/8). The Net was up by 1.7 million viewers and by 7% in Adults 18-49 from the same night last year (11.0 million and 2.8/8 on 3/27/07).

� Increasing its delivery week to week, ABC garnered its most-watched Tuesday in nearly 4 months � since 11/27/07.

"Dancing with the Stars Recap" (8:00-9:00 p.m.)

ABC's "Dancing with the Stars Recap" (10.5 million) was the second-most-watched TV show during the 8 o'clock hour, trailing only Fox's "American Idol."

� The dancing recap generated ABC's largest non-sports audience (10.5 million) in the hour since November and its top Adult 18-49 number (2.1/6) since December � since 11/27/07 and 12/18/07, respectively.

"Dancing with the Stars the Results Show" (9:00-10:02 p.m.)

The season premiere of ABC's "Dancing with the Stars the Results Show" placed second to an "Idol"-boosted Fox during the 9 o'clock hour in Total Viewers (17.5 million) and Adults 18-49 (3.9/9), defeating the second hour of NBC's 2-hour "Biggest Loser" on both counts (8.8 million and 3.5/9). Surging by 4.6 million viewers (15.0 million to 19.6 million) and by 45% in Adults 18-49 (3.1/7 to 4.5/11) from its first half-hour to its second half-hour, ABC's "DWTS" Results moved up to No. 1 at 9:30pm, outdrawing Fox's "Idol"-fueled episode of "'Til Death" by 9.6 million viewers and by 5% in Adults 18-49 in the half-hour ("�Til Death" = 10.0 million and 4.3/11 in AD18-49). The ABC dance contest qualified as Tuesday's No. 2 TV program (behind only "Idol") in Total Viewers. In the show's first-ever double elimination, magician Penn Jillette and Grand Slam tennis champion Monica Seles were eliminated from the competition.

� "DWTS the Results Show" delivered ABC's biggest audience and highest Adult 18-49 rating in the time slot since November � since 11/27/07.

"Primetime: What Would You Do?" (10:02-11:00 p.m.)

ABC News' "Primetime: What Would You Do?" ranked a strong No. 1 during the 10 o'clock hour, leading its nearest competition (NBC) by 1.3 million viewers (9.9 million vs. 8.6 million) and by 19% in Adults 18-49 (3.1/8 vs. 2.6/7).

� "Primetime: What Would You Do?" delivered series-high results in Total Viewers and across each of the key adult demos (AD18-34/AD18-49/AD25-54).

Wednesday

"Wife Swap" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's "Wife Swap" beat CBS' competing unscripted show, "Big Brother 9," in the hour by 7% in Total Viewers (6.3 million vs. 5.9 million) and by 10% in Adults 18-49 (2.3/7 vs. 2.1/6).

� "Wife Swap" was up over the previous week by 11% in Total Viewers and by 10% in Adults 18-49 (5.7 million Total Viewers & 2.1/6 in Adults 18-49 on 3/19/08).

"Supernanny" (9:00-10:00 p.m.)

A repeat of "Supernanny" finished second at 9:00 p.m. among Adults 18-49 (2.2/6) and Adults 25-54 (2.4/6), behind only Fox's "American Idol."

Sunday

Despite facing CBS' NCAA Basketball Tournament overrun into the opening hour of prime, ABC won its sixth consecutive Sunday night among Adults 18-49 and grew 13% week to week in the key young adult sales demo (3.5/9 vs. 3.0/8). After CBS' NCAA Basketball run-over during the 7 o'clock hour, ABC won all 6 half-hours from 8:00-11:00 p.m. in Adults 18-49.

� ABC aired the Top 2 TV shows on Sunday in Adults 18-49, with "Extreme Makeover: Home Edition" and "Oprah's Big Give." ABC's "Home Edition" and "Oprah's Big Give" also represented Sunday's most-watched entertainment shows overall.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's repeat airing of "America's Funniest Home Videos" held second to CBS' NCAA Basketball tournament overrun during the 7 o'clock hour in Total Viewers (8.1 million) and Adults 18-49 (2.3/7).

� "Funniest Home Videos" logged the series' highest repeat numbers in viewers and young adults in 1 year � since 4/1/07 and 4/8/07, respectively.

"Extreme Makeover: Home Edition" (8:00-9:01 p.m.)

Sunday's No. 1 TV program, "Extreme Makeover: Home Edition" jumped up to a definitive No. 1 in the 8 o'clock hour, outperforming its nearest competitors by 3.4 million viewers (13.0 million vs. 9.6 million - CBS) and by 45% in Adults 18-49 (4.5/11 vs. 3.1/8 - Fox).

� In viewers and young adults, "Home Edition" posted its top numbers in 4 weeks � since 3/2/08.

"Oprah's Big Give" (9:01-10:02 p.m.)

For the fifth consecutive week, ABC's "Oprah's Big Give" won its 9 o'clock time period in viewers and young adults. In fact the new ABC series beat out its closest competition in the time slot by 2.8 million viewers (11.4 million vs. 8.6 million � CBS) and by 39% in Adults 18-49 (3.9/9 vs. 2.8/7 � Fox).

� Growing its overall audience for the second week in a row, "Oprah's Big Give" was up from the prior week by 1.6 million viewers and by 15% in Adults 18-49 (3/23/08 = 9.8 million and 3.4/9).

"Here Come the Newlyweds" (10:02-11:00 p.m.)

ABC's "Here Come the Newlyweds" won its time slot for the fifth straight week in Adults 18-49 (3.0/8), beating second-place CBS' "Cold Case"/"Dexter" by 30% (2.3/6) and third-place NBC's "Law & Order: SVU" by 50% (2.0/5). In addition, the new ABC series also led the hour in Adults 18-34 (2.7/8) and Adults 25-54 (3.4/8).

� Compared to the prior week, "Here Come the Newlyweds" gained 9% in Total Viewers (7.3 million vs. 6.7 million) and 7% in Adults 18-49 (3.0/8 vs. 2.8/8).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 3/24/08, unless stated otherwise.





  [april 2008]  
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M
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W
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F
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· AMERICAN IDOL (FOX)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BIG BROTHER (CBS)
· BIGGEST LOSER, THE (NBC)
· COLD CASE (CBS)
· DANCING WITH THE STARS (ABC)
· DEXTER (SHOWTIME)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· HERE COME THE NEWLYWEDS (ABC)
· HOW I MET YOUR MOTHER (CBS)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· OPRAH'S BIG GIVE (ABC)
· PRIMETIME (ABC)
· SUPERNANNY (ABC)
· 'TIL DEATH (FOX)
· WIFE SWAP (ABC)





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