[04/08/08 - 03:07 PM]
Quick Take for Monday, April 7, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Monday, April 7.

[via press release from ABC]

Quick Take for Monday, April 7, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second to CBS' Men's NCAA Basketball Championship in Viewers And Young Adults, and Ranks No. 1 on Monday Across the Women Demos

Monday's Most-Watched Television Show for the 4th Straight Week, "DWTS" Wins Each of its Half-Hours in Viewers and Young Adults

In its Return, ABC's "Samantha Who?" is Up Sharply from its Most Recent Airing, Taking Second to Basketball in Adults 18-49 and Ranking No. 1 in Key Women Demos

Monday Night (8:00-11:00 p.m.)

In Total Viewers (14.0 million) and Adults 18-49 (3.9/10), ABC earned second place on Monday to CBS with its coverage of the 2008 NCAA Basketball Men's Championship game. ABC beat its nearest non-sports competition on evening by 5.5 million viewers and by 56% in Adults 18-49 (NBC = 8.5 million and 2.5/7). The Network ranked No. 1 on the evening for the fourth straight week across each of the key women demos: W18-34 (4.0/11), W18-49 (5.6/14) and W25-54 (7.0/16).

"Dancing with the Stars" (8:00-9:30 p.m.)

Winning its time period and leading each of its half-hours in viewers and young adults, ABC's "Dancing with the Stars" stood as Monday's most-watched show (19.5 million) for the fourth week in a row. In addition, "DWTS" was the night's top non-sports program among Adults 18-49 (4.8/13).

"Samantha Who?" (9:30-10:00 p.m.)

In its return, ABC's "Samantha Who?" took second place to CBS' college basketball championship coverage in Adults 18-49 (3.5/8), while ranking No. 1 with Women 18-49 (5.2/12) and Women 25-54 (6.2/13). Behind only "DWTS," the freshman ABC comedy stood as the No. 2 TV show on Monday among Women 18-49 and Women 25-54.

� "Samantha Who?" was up from its most recent original telecast (12/10/07) by 4.3 million viewers (11.0 million vs. 6.7 million) and by 25% in Adults 18-49 (3.5/8 vs. 2.8/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 14% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/7/08.

  [april 2008]  


most recent ratings | view all posts
[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[03/09/18 - 08:17 AM]
Thursday's Broadcast Ratings: "Big Bang Theory," "Young Sheldon" Top Charts for CBS
Both series lead the night in total viewers and adults 18-49.

[03/08/18 - 01:14 PM]
TV One's Autobiographical Series "Uncensored" Earns #1 Spot on Ad-Supported Cable Among African-Americans for Second Straight Sunday
TV One further spins the numbers for Sunday, February 25.

[03/08/18 - 08:17 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye however is the most-watched broadcaster last night.

[03/07/18 - 09:14 AM]
"Atlanta Robbin' Season" Premiere Scores Basic Cable's Most-Watched Scripted Primetime Comedy Telecast in Over a Year
FX further spins the numbers for Thursday, March 1.