or


[04/17/08 - 10:27 AM]
Deion & Pilar: Prime Time Love Makes Primetime History
Oxygen spins the numbers for Tuesday, April 15.

[via press release from Oxygen]

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

Oxygen Scores Its Best Original Series Premiere

NEW YORK -- April 17, 2008 � Tuesday's premiere of the series "Deion & Pilar: Prime Time Love" claimed the largest audience ever for the debut of an Oxygen series. The airing was the network's most watched series premiere among all key demos including W18-34 (250,000), P18-49 (438,000), W18-49 (334,000) and total viewers (579,000).

The premiere was also Oxygen's best performance in the Tuesday 10:30P half hour among P18-49 and total viewers. Compared to the prior four weeks, impressions improved 61% among P18-49 (438,000 vs. 272,000) and 41% for total viewers (579,000 vs. 411,000). Coming off the success of its best year (2007), quarter (1Q2008) and month (March 2008) ever in the Prime daypart, this best series premiere is another example of Oxygen's continuing growth.

Oxygen.com saw gains leading up to Tuesday's premiere as well. Page views for the Deion & Pilar website on Oxygen.com totaled 178,519 in the week leading up to the show's premiere, which was a 183% increase compared to the week the site launched. Video streams also increased 111%, with 173,088 total streams.

"Deion & Pilar: Prime Time Love" follows the home life of sports superstar Deion Sanders, his wife Pilar and their five kids. The Sanders live in the small town of Prosper, TX � population 5,000 � in a 40,000 square feet house on a 112 acre ranch, complete with marble on the inside and cows on the outside. Everyday life for the Sanders is anything but ordinary. They may be dealing with the issues of raising kids, managing a household, and balancing careers, but the Sanders are doing it on a grand scale.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".





  [april 2008]  
S
M
T
W
T
F
S
  


· DEION & PILAR: PRIME TIME LOVE (OXYGEN)





most recent ratings | view all posts
[04/22/19 - 08:18 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Lead Demo Race
The Alphabet tops the broadcast networks among adults 18-49 while CBS remains the most-watched of the group.

[04/21/19 - 09:29 AM]
Saturday's Broadcast Ratings: ABC Wins with "The Ten Commandments" Telecast
The Alphabet's annual presentation leads the night in both total viewers and adults 18-49.

[04/20/19 - 08:41 AM]
Friday's Broadcast Ratings: ABC Tops Adults 18-49 with NBA Playoffs
The Alphabet wins the demo crown however a repeat driven CBS is the most-watched broadcaster.

[04/19/19 - 08:12 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Tops Charts for CBS
The Eye takes home victories in both total viewers and adults 18-49.

[04/18/19 - 08:26 AM]
Wednesday's Broadcast Ratings: "Survivor," "Amazing Race" Take Top Spots for CBS
The Eye wins the evening in both total viewers and adults 18-49.

[04/17/19 - 08:18 AM]
Tuesday's Broadcast Ratings: CBS, ABC Dethrone NBC in Demos
The Eye is the top draw in both adults 18-49 and total viewers.

[04/16/19 - 11:34 AM]
New HGTV Series "One of a Kind" Is a Ratings Driver for the Net on Monday Nights
HGTV further spins the numbers for the season to date.

[04/16/19 - 08:10 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Surge from ABC, "Idol"
The Peacock still takes home top honors in total viewers and adults 18-49 last night.

[04/15/19 - 12:46 PM]
"Game of Thrones'" Final Season Premiere Watched by a Record 17.4 Million Viewers, and Marks Largest Night of Streaming for HBO
HBO spins the numbers for Sunday, April 14.

[04/15/19 - 11:44 AM]
HGTV Hit Series "Home Town" Finales with Strong Season Three Performance Among Women 25-54
HGTV further spins the numbers for the season to date.

[04/15/19 - 08:08 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Claim Demo Crown
The Alphabet pulls in front among adults 18-49 while CBS remains the most-watched broadcaster.

[04/14/19 - 08:27 AM]
Saturday's Broadcast Ratings: ABC Wins Sports Showdown with NBA Playoffs
The Alphabet's coverage holds off the NHL on NBC and NASCAR on FOX.

[04/13/19 - 08:29 AM]
Friday's Broadcast Ratings: Dramas Keep CBS on Top in Viewers, Demos
The Eye holds off ABC among adults 18-49 and NBC among total viewers last night.

[04/12/19 - 08:11 AM]
Thursday's Broadcast Ratings: ABC Tops Demos with Drama Originals
The Alphabet leads the night among adults 18-49 over a repeat heavy CBS.

[04/11/19 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos in Close Race
The "Empire"-led network holds off CBS and ABC among adults 18-49.