[04/21/08 - 11:25 AM]
Fast Facts for Sunday, April 20, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Sunday, April 20.

[via press release from ABC]

Fast Facts for Sunday, April 20, 2008 (Fast Affiliate Live + Same Day Ratings)

Winning Sunday Night by 2.4 Million Viewers and by 80% in Adults 18-49, ABC Marks its 9th Straight Sunday as the No. 1 Net in the Key Sales Demo

Growing Week to Week, ABC Tallies its Best Sunday Results in 7 Weeks

No. 1 in All 8 Half-Hours During Sunday's Prime in Adults 18-49, ABC Claims the Top 3 TV Shows with "Housewives," "Brothers & Sisters" and "Oprah's Big Give"

ABC's Repeat "AFV" Wins Sunday's Opening Hour by 47% Among Adults 18-49

Growing by 1.0 Million Viewers and by 10% in Adults 18-49 Week to Week, "Oprah's Big Give's" Season Finale Dominates at 8pm in Viewers and Young Adults

Sunday's No. 1 TV Show for the 2nd Week in a Row, ABC's "Desperate Housewives" Towers Over the 9pm Hour by 7.6 Million Viewers and by 120% in Adults 18-49

On its First Original Since February, ABC's "Brothers & Sisters" Surges in its Return And Posts a Definitive Victory in Sunday's 10pm Hour in Viewers and Young Adults

Sunday Primetime (7:00-11:00 p.m.)

Taking full command of the evening in viewers and young adults, ABC marked its ninth consecutive Sunday as the No. 1 network in the key Adult 18-49 sales demographic. The Net beat its nearest competition on the evening by 2.4 million viewers (10.8 million vs. 8.4 million � CBS) and by 80% in Adults 18-49 (3.6/10 vs. 2.0/6 � Fox). Despite airing a repeat during the opening hour of prime, ABC ranked No. 1 among Adults 18-49 in all 8 half-hours of the night.

� Growing week to week among viewers and young adults, ABC turned in its strongest Sunday results in 7 weeks � since 3/2/08.

� For the second straight week (both weeks since its return), ABC's "Desperate Housewives" qualified as Sunday's No. 1 TV program in Total Viewers and Adults 18-49, standing as the night's top-rated series on all 12 of its original telecast this season. In fact ABC delivered the Top 3 TV shows on Sunday in Adults 18-49, with "Housewives," the return of "Brothers & Sisters" and the season finale of "Oprah's Big Give," respectively.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Starting off ABC's night with a strong win, ABC's repeat airing of "America's Funniest Home Videos" beat its closest competition in the 7 o'clock hour (CBS' "60 Minutes") by 47% in Adults 18-49 (2.2/7 vs. 1.5/5).

"Oprah's Big Give" (8:00-9:00 p.m.)

Building week to week in its new 8 o'clock time period, the season finale of ABC's "Oprah's Big Give" dominated the 8 o'clock hour, beating its closest competitors by 3.2 million viewers (10.0 million vs. 6.8 million � CBS) and by 39% in Adults 18-49 (3.2/9 vs. 2.3/6 � CBS and Fox tied).

� In its season closer, "Oprah's Big Give" surged by 1.0 million viewers and by 10% in Adults 18-49 over the prior week (9.0 million and 2.9/8 on 4/13/08).

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday's No. 1 TV show for the second straight week, ABC's "Desperate Housewives" towered over its time slot, leading its nearest competitors in the 9 o'clock hour by 7.6 million viewers (15.6 million vs. 8.0 million - CBS) and by 120% in Adults 18-49 (5.5/13 vs. 2.5/6 - Fox).

"Brothers & Sisters" (10:00-11:00 p.m.)

On its first original telecast since February, ABC's "Brothers & Sisters" returned as a definitive No. 1 in the 10 o'clock hour in viewers and young adults. The ABC drama topped its closest time period competition by 2.2 million viewers (10.5 million vs. 8.3 million � CBS) and by 125% in Adults 18-49 (3.6/10 vs. 1.6/4 � NBC).

� "Brothers & Sisters" jumped from its most recent original telecast by 2.0 million viewers and by 20% in Adults 18-49 (8.5 million & 3.0/7 on 2/17/08). In addition, the return of "Brothers & Sisters" attracted ABC's biggest series audience in the time period in more than 3 months � since 1/13/08.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006, up to nearly 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/20/08.

  [april 2008]  


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