or


[04/25/08 - 12:14 PM]
Quick Take for Thursday, April 24, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, April 24.

[via press release from ABC]

Quick Take for Thursday, April 24, 2008 (Fast Affiliate Live + Same Day Ratings)

For the 2nd Year in a Row, ABC Wins the Opening Night of the May Sweep Among Adults 18-49, Marking its 6th Straight Major Sweep to Open at No. 1

ABC Posts its Best Thursday in 3 Months in Viewers and Key Adults, While Delivering its Highest Ratings on the Night in Nearly 5 Months in Key Women

On its Return, ABC's "Ugly Betty" Earns Second to CBS' "Survivor" in Viewers and Adults 18-49, and Ranks No. 1 in Women 18-34 for its 13th Regular Original Telecast

The No. 1 TV Program on Thursday in Adults 18-49, "Grey's Anatomy" Dominates its Time Slot and Stands as TV's Top-Rated Scripted Series Telecast in Nearly 3 Months

In its New Slot, "Lost" Beats its Nearest Competition by 67% in Adults 18-49, Jumps from its Most Recent Original with ABC's Best Numbers in the Hour in Nearly a Year

Thursday Night (8:00-11:00 p.m.)

ABC dominated the opening night of the 2008 May Sweep among Adults 18-49 (4.8/13), beating second-place CBS by 20% (4.0/11), third-place NBC by 66% (2.9/11) and fourth-place Fox by 109% (2.3/6). The Network also ranked No. 1 on the night across the other adult demos and with teens: AD25-54 (5.3/13-tie), AD18-34 (4.3/13) and Teens 12-17 (2.3/9). ABC's "Grey's" and "Lost" stood as the Top 2 TV shows of the night among young adults.

� ABC marked its second straight year as the No. 1 network on the first night of the May Sweep in Adults 18-49, while registering its sixth consecutive first-place finish on the opening night of any major sweep in the key sales demographic � No. 1 on the opening nights of Nov. '06, Feb. '07, May '07, Nov. '07, Feb. '08 and May '08.

� ABC posted its strongest Thursday in viewers and across all key adults in 3 months, and marked its highest ratings on the evening in nearly 5 months with all key women � since 1/31/08 and 12/06/07, respectively.

"Ugly Betty" (8:00-9:00 p.m.)

Returning with its first telecast in 3 months (since 1/24/08), ABC's "Ugly Betty" earned second place in the 8 o'clock hour in Total Viewers (8.5 million) and Adults 18-49 (2.5/8) to time period regular CBS' "Survivor: Micronesia." The ABC sophomore series posted a convincing victory in the hour among its core audience of Women 18-34, beating out second-place "Survivor" by a margin of 28% (3.7/11 vs. 2.9/11). In fact it was "Ugly Betty's" 13th straight regular original telecast this season to rank No. 1 in its time slot with Women 18-34.

� The return of "Ugly Betty" generated ABC's top viewer and young adult numbers in the time period in 3 months � since 1/31/08.

"Grey's Anatomy" (9:00-10:00 p.m.)

On its first original airing since early January (1/10/08), ABC's "Grey's Anatomy" returned to dominate the 9 o'clock hour and rank as Thursday's No. 1 television program across each of the key adult demographics: Adults 18-34 (5.9/16), Adults 18-49 (6.3/16) and Adults 25-54 (7.0/16). In its time period, "Grey's" topped CBS' original "C.S.I." by 37% in Adults 18-49 (6.3/16 vs. 4.6/11). "Grey's" marked its 12th consecutive original telecast this season as Thursday's No. 1 TV show in the key young adult sales demographic.

� On it return among Adults 18-49, "Grey's Anatomy" qualified as the highest rated scripted series telecast on TV in nearly 3 months � since Fox's "House" on 2/5/08, which had the added benefit of following "American Idol" on that night.

"Lost" (10:00-11:00 p.m.)

With strong retention of its "Grey's Anatomy" lead-in (87%), ABC's "Lost" overshadowed its new 10 o'clock time period competition, defeating second-place CBS' original time slot regular, "Without a Trace," by 67% in Adults 18-49 (5.5/14 vs. 3.3/9). In fact "Lost" was No. 1 in its time slot in the key young adult sales demographic for the 9th consecutive original telecast this season. "Lost" won the 10:00 p.m. hour in all key adults, men, women and teens.

� In addition to delivering solid retention of its "Grey's" lead-in with key adults, "Lost" actually built on its lead-in across all key men demos (M18-34/M18-49/M25-54). "Lost" stood as Thursday's

No. 1 TV show with Men 18-49 (4.5/13).

� "Lost" was up from its most recent original airing (3/20/08) by 8% in Total Viewers (12.4 million vs. 11.5 million) and by 20% in Adults 18-49 (5.5/14 vs. 4.6/12). In fact the series drew its biggest audience since early March and its top Adult 18-49 rating since late February � since 3/6/08 and 2/21/08, respectively. Furthermore in Total Viewers and Adults 18-49, "Lost's" time period premiere produced ABC's best numbers in the hour in almost a year � since 5/17/07 and 5/3/07, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006-07, up to nearly 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/24/08.





  [april 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· LOST (ABC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[05/07/25 - 08:45 AM]
CBS Tops Multiplatform Viewership in the First Full Season of Nielsen Data Release
In 35-day multiplatform viewership average per episode among all broadcast series, CBS has four of the top six new series.

[05/06/25 - 12:01 PM]
Netflix Top 10 Week of April 28: No Forecast Needed: "The Four Seasons" Debuts at No. 1
In English TV, "You" Season 5 continues to stalk the top of the charts (No. 2, 10.9 million views).

[05/06/25 - 09:00 AM]
ESPN's Presentation of Sunday's Preseason WNBA Matchup Between the Indiana Fever and the Brazilian National Team Averaged 1.3M Viewers
The telecast peaked at 1.6 million viewers, and was up 13% from last year's regular season average on ESPN.

[05/04/25 - 02:09 PM]
NBC and Peacock Deliver Most Watched "Run for the Roses" Since 1989, As Sovereignty Wins 151st Kentucky Derby
Viewership peaked at 21.8 million viewers from 7-7:15 p.m. ET, as Sovereignty ran to a 1 1/2-length victory over Journalism.

[05/01/25 - 08:47 AM]
ABC News Special "President Trump the First 100 Days: The Interview in the Oval Office" Is No. 1 Program Across All Broadcast and Cable in Primetime on Tuesday
The one-hour special won the 8:00-9:00 p.m. time slot on broadcast and cable in Total Viewers (3.959 million) and took the top spot in the hour with non-sports programming in Adults 25-54 (693,000) and Adults 18-49 (475,000).

[04/30/25 - 11:03 AM]
"American Idol" Rocks the House with More Back-to-Back Wins
"American Idol" rocked the house on Sunday night with its first live coast-to-coast telecast, earning 5.31 million Total Viewers in Live+Same Day ratings.

[04/29/25 - 03:05 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" improved on the previous week in Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience since February and strongest performance in both key Adult demos since January.

[04/29/25 - 12:01 PM]
Netflix Top 10 Week of April 21: Goodbye, "You": Final Season Lands at No. 1
In English TV, "Ransom Canyon" lassoed another 9.4 million viewers, keeping it firmly planted in the No. 2 spot.

[04/29/25 - 10:31 AM]
ESPN's "Sunday Night Baseball" Averaged 1.68 Million Viewers for Philadelphia Phillies Extra-Innings Win Over Chicago Cubs
Said telecast was up 31% versus last year's comparable game (Cubs-Red Sox).

[04/29/25 - 10:00 AM]
"9-1-1" Shocker Scores Five-Month Multiplatform High in Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the April 17 episode scored 8.45 million Total Viewers and 1.74 rating among Adults 18-49.

[04/29/25 - 08:50 AM]
ESPN Platforms Averaging Largest NBA Playoffs Audience Ever Through 11 Games
The second weekend of the NBA Playoffs, Saturday, April 26, and Sunday, April 27, averaged 5,462,000 viewers on ESPN platforms, up four percent from last season.

[04/29/25 - 08:45 AM]
CBS to Hit a Record 17th Consecutive Season as the Most-Watched Network; With the Top Seven Primetime Shows
This breaks broadcast television's longest winning streak on record, also previously held by CBS, from 1955-1970.

[04/25/25 - 11:45 AM]
Food Network's "Tournament of Champions" Season Six Scores with Viewers
The season reached nearly 12 million P2+ cross-platform viewers and is on track to be Food Network's highest-rated series among P25-54 for the fifth year in a row, with ratings up +91% vs. prior six-week timeslot benchmarks.

[04/24/25 - 12:00 PM]
"Yellowjackets" Sets Record with Most Watched Season in Series History on Paramount+ with Showtime
The series is now the number two most-streamed global Showtime original ever, only behind "Dexter: Original Sin."

[04/22/25 - 02:33 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw increases on the previous week in Total Viewers and Adults 25-54, delivering its strongest news demo performance in 5 weeks.