or


[04/29/08 - 12:50 PM]
Generation O Brings Oxygen Its Best Month Ever
Oxygen spins the numbers for the month of April.

[via press release from Oxygen]

GENERATION O BRINGS OXYGEN ITS BEST MONTH EVER

GENERATION O BRINGS OXYGEN ITS BEST MONTH EVER

"Live Out Loud" Network Breaks Records This April with Most Successful Month in Primetime and Most Successful Series Premiere

NEW YORK � April 29, 2008 � Generation O has made April 2008 Oxygen's most successful month ever in primetime among all key demographics. With 217,000 P18-49 (up 29% from April 2007) 153,000 W18-49 (up 19%) and 78,000 W18-34 (up 7%), the network achieved new monthly highs in primetime among Generation O.

The network also set a new monthly record in prime among total viewers with 393,000 on average this month (up 33%). The network posted a 0.4 HH coverage rating in prime (a 33% gain). Oxygen also celebrated the largest audience ever for a debut of an Oxygen series with "Deion & Pilar: Prime Time Love" on Tuesday, April 15, as well as "Snapped's" most watched telecast ever with over one million viewers on April 27.

Oxygen set records on a total day basis among W18-49, and matched network peaks among W18-34. The network averaged 134,000 P18-49 (up 21% compared to April 2007), 98,000 W18-49 (up 20%), and 50,000 W18-34 (up 14%, tying the record set in February 2008). Additionally, Oxygen averaged 227,000 total viewers (up 21%) for total day. This marks the network's best April ever in total day for both P18-49 and total viewers, and the fifteenth consecutive month of year-over-year growth among P18-49, W18-49, W18-34 and total viewers on a total day basis.

Contributing to this month's success was "Deion & Pilar: Prime Time Love," which registered the largest audience ever of an Oxygen original series premiere with 438,000 P18-49, 334,000 W18-49, 250,000 W18-34 and 579,000 total viewers. The premiere also gave Oxygen its best results ever in the Tuesday 10:30P timeslot with P18-49 and total viewers.

"Snapped" also contributed to April's success with its highest telecast ever on April 27, as it became the fourth Oxygen telecast this year to top one million viewers, with 1.03MM total viewers. Among P18-49, April 27 also marked Oxygen's most watched primetime ever for a night consisting solely of Oxygen original series telecasts.

Oxygen.com had a notable April, with page views reaching 5.8 million, up +255% versus April 2007, monthly uniques reaching more than half a million, an increase of +56% compared to April 2007, and video streams reaching 2.1 million, a growth of +170% over the April 2007 average.

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."

Source: Nielsen Media Research, Most Current Data: Live + 7 through 4/13/08, blended with Live + Same Day through 4/27/08; individual telecast performance points based on Live + Same Day data for date and time of airing.

Source: Insight XE, page views through April 28th. The FeedRoom, video through April 28th.





  [april 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DEION & PILAR: PRIME TIME LOVE (OXYGEN)
· SNAPPED (OXYGEN)









most recent ratings | view all posts
[11/23/14 - 08:57 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 for the second week in a row.

[11/23/14 - 08:54 AM]
"Saturday Night Live," with Host Cameron Diaz, Ranks As the Night's #1 Telecast on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, November 22.

[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.