or


[04/29/08 - 12:50 PM]
Generation O Brings Oxygen Its Best Month Ever
Oxygen spins the numbers for the month of April.

[via press release from Oxygen]

GENERATION O BRINGS OXYGEN ITS BEST MONTH EVER

GENERATION O BRINGS OXYGEN ITS BEST MONTH EVER

"Live Out Loud" Network Breaks Records This April with Most Successful Month in Primetime and Most Successful Series Premiere

NEW YORK � April 29, 2008 � Generation O has made April 2008 Oxygen's most successful month ever in primetime among all key demographics. With 217,000 P18-49 (up 29% from April 2007) 153,000 W18-49 (up 19%) and 78,000 W18-34 (up 7%), the network achieved new monthly highs in primetime among Generation O.

The network also set a new monthly record in prime among total viewers with 393,000 on average this month (up 33%). The network posted a 0.4 HH coverage rating in prime (a 33% gain). Oxygen also celebrated the largest audience ever for a debut of an Oxygen series with "Deion & Pilar: Prime Time Love" on Tuesday, April 15, as well as "Snapped's" most watched telecast ever with over one million viewers on April 27.

Oxygen set records on a total day basis among W18-49, and matched network peaks among W18-34. The network averaged 134,000 P18-49 (up 21% compared to April 2007), 98,000 W18-49 (up 20%), and 50,000 W18-34 (up 14%, tying the record set in February 2008). Additionally, Oxygen averaged 227,000 total viewers (up 21%) for total day. This marks the network's best April ever in total day for both P18-49 and total viewers, and the fifteenth consecutive month of year-over-year growth among P18-49, W18-49, W18-34 and total viewers on a total day basis.

Contributing to this month's success was "Deion & Pilar: Prime Time Love," which registered the largest audience ever of an Oxygen original series premiere with 438,000 P18-49, 334,000 W18-49, 250,000 W18-34 and 579,000 total viewers. The premiere also gave Oxygen its best results ever in the Tuesday 10:30P timeslot with P18-49 and total viewers.

"Snapped" also contributed to April's success with its highest telecast ever on April 27, as it became the fourth Oxygen telecast this year to top one million viewers, with 1.03MM total viewers. Among P18-49, April 27 also marked Oxygen's most watched primetime ever for a night consisting solely of Oxygen original series telecasts.

Oxygen.com had a notable April, with page views reaching 5.8 million, up +255% versus April 2007, monthly uniques reaching more than half a million, an increase of +56% compared to April 2007, and video streams reaching 2.1 million, a growth of +170% over the April 2007 average.

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."

Source: Nielsen Media Research, Most Current Data: Live + 7 through 4/13/08, blended with Live + Same Day through 4/27/08; individual telecast performance points based on Live + Same Day data for date and time of airing.

Source: Insight XE, page views through April 28th. The FeedRoom, video through April 28th.





  [april 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DEION & PILAR: PRIME TIME LOVE (OXYGEN)
· SNAPPED (OXYGEN)





most recent ratings | view all posts
[02/22/17 - 08:39 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Charts
The Peacock once again wins the night among adults 18-49.

[02/21/17 - 08:25 AM]
Monday's Broadcast Ratings: "The Bachelor" Continues Its Demo Reign
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[02/20/17 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Wins Low Key Night in Demos
The Alphabet wins the evening among adults 18-49 with a modest 0.9 average rating.

[02/19/17 - 08:32 AM]
Saturday's Broadcast Ratings: NBC Wins Race in Total Viewers, Adults 18-49
The Peacock's "SNL Vintage" tops the night in the key demographic.

[02/18/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Both Viewers, Demos
The Eye's "Blue Bloods" leads the night in each category.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Edges Competition in Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/15/17 - 09:02 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[02/14/17 - 09:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Hold Onto Demo Crown
The network's mainstay leads the night among adults 18-49.

[02/13/17 - 01:49 PM]
"Legion" Powers Premiere Ratings - 4.37 Million Total Viewers from the Premiere Telecast and Two Encore Telecasts
FX further spins the numbers for Wednesday, February 8.

[02/13/17 - 12:47 PM]
E! Delivers Significant Year on Year Growth for "Live from the Red Carpet: The 2017 Grammy Awards"
E! spins the numbers for Sunday, February 12.

[02/13/17 - 10:16 AM]
"The 59th Annual Grammy Awards" Delivers 26.05 Million Viewers, Largest Audience Since 2014
CBS spins the numbers for Sunday, February 12.

[02/13/17 - 09:16 AM]
Sunday's Broadcast Ratings: Grammys Deliver Big Win for CBS
The Eye's coverage is on par with last year's Monday telecast among adults 18-49.