[05/09/08 - 02:01 PM]
CBS Scores Ratings Hat Trick on May Sweep Thursday
CBS spins the numbers for Thursday, May 8.

[via press release from CBS]


The Penultimate Episode of "Survivor" Again Wins its Time Period in All Key Measures with Week-to-Week Increases

"CSI" Tops "Grey's Anatomy" in Viewers

"Without a Trace" Places First in Viewers Ahead of "Lost" with Double Digit Percentage Increases in Viewers and Key Demos Versus Last Week

CBS Places First in Viewers and Adults 25-54

Network Wins Every Half-Hour in Viewers For the Third Consecutive Week

CBS won every half hour in viewers on Thursday for the third consecutive week as the Network placed first in viewers and adults 25-54 and narrowed the gap in adults 18-49, according to updated Nielsen live plus same day ratings for May 8.

At 8:00 PM, the penultimate episode of SURVIVOR: MICRONESIA was first in households (7.5/13), viewers (12.62m), adults 25-54 (5.1/14) and adults 18-49 (4.1/12). Compared to last week, SURVIVOR MICRONESIA was up +3% in adults 18-49 (from 4.0/12), even in adults 25-54 and added +300,000 viewers (from 12.32m, +2%).

The two-hour SURVIVOR finale will be broadcast Sunday (8:00-10:00 PM, ET/PT).

At 9:00 PM, CSI, in an episode written by TWO AND A HALF MEN's executive producers/writers, was first in households (11.4/18), viewers (18.07m), second in adults 25-54 (6.6/15) and adults 18-49 (5.0/13).

WITHOUT A TRACE was first in households (9.8/16), viewers (14.67m), second in adults 25-54 (4.9/12, -0.1 behind ABC) and adults 18-49 (3.8/10). WITHOUT A TRACE was up +13% in households (from 8.7/15), +20% in adults 25-54 (from 4.1/10), +15% in adults 18-49 (from 3.3/09) and added +1.84m viewers (from 12.83m +14%).

This is WITHOUT A TRACE's best delivery in households since Dec. 13, 2007, viewers and adults 18-49 since April 3, 2008 and adults 25-54 since April 10, 2008.

For the night, CBS was first in households (9.6/16), viewers (15.13m), adults 25-54 (5.5/14) and second in adults 18-49 (4.3/12, -0.2 behind ABC). CBS is closing the gap with ABC in adults 18-49. On April 24, CBS trailed ABC by -0.7 in adults 18-49. Last week, CBS trailed ABC by -0.3 in adults 18-49. Last night, the gap was -0.2.

  [may 2008]  


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