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[05/13/08 - 12:49 PM]
Primetime Ratings Report for the Week of May 5, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of May 5-11.

[via press release from ABC]

Primetime Ratings Report For the week of May 5, 2008 (Based on National Live + Same Day Program Ratings)

Excluding Oscars Week, ABC Marks its Top Numbers Since November and Posts its Most Competitive Adult 18-49 Finish This Season to an "Idol"-Led Fox

ABC Airs 7 of the Week's Top 20 TV Shows in Adults 18-49 and For the 5th Consecutive Week Claims TV's No. 1 Scripted Series

ABC is Monday's Most-Watched Network for the 4th Consecutive Week, And for the 8th Week in a Row Ranks No. 1 in the Key Women Demos

ABC's "DWTS" Continues to Lead its Monday Slot in Viewers and Adults 18-49, Qualifying as Monday's Most-Watched TV Program for the 8th Straight Week

"DWTS Results" is the Most-Watched Show in its Time Slot for the 6th Straight Week and Stands as Tuesday's No. 2 Program to "Idol" for the 7th Week Running

ABC's "DWTS Results" Hits Season Highs with Viewers and Young Adults, Producing ABC's Top Numbers in Tuesday's 9pm Hour in Over 5 Months

ABC Wins its 3rd Straight Thursday During the '08 May Sweep in Adults 18-49

"Ugly Betty" Increases its Overall Audience from the Prior Week, Holding Second In Thursday's 8pm Hour Among Viewers to the Final Thursday Episode of "Survivor"

Growing its Numbers Week to Week by 5% in Both Viewers and Young Adults, "Grey's" Marks its 38th Original Telecast as Thursday's No. 1 Show in Adults 18-49

"Lost" is Up Over the Prior Week in Viewers and Wins its New Thursday 10pm Slot for the 3rd Straight Week Across All Key Adults, Men and Women Demos

Competing Against CBS with 3 Hours Dedicated to the "Survivor" Finale, ABC Marks its 12th Straight Week as Sunday's No. 1 TV Net in Adults 18-49

For the 4th Week in a Row "AFV" Dominates Sunday's 7pm Hour in Adults 18-49, While Attracting the ABC Veteran Series' Biggest Overall Audience in 4 Weeks

Against the Opening Hour of the "Survivor" Finale at 8pm, "Home Edition" Grows Its Overall Audience Week to Week and Ranks No. 1 in Adults 18-34, Teens and Kids

Sunday's No. 1 TV Show for the 5th Straight Week, "Desperate Housewives" Tops "Survivor" Closer in the 9pm Hour by 2.1 Million Viewers and 24% in Adults 18-49

ABC's "Brothers & Sisters" Finishes Out its Sophomore Season, Ranking No. 1 in Sunday's 10pm Hour for 4 Consecutive Weeks in Total Viewers and Adults 18-49

WEEK No. 33:

ABC earned second place during the week of May 5, 2008, in Total Viewers (9.5 million) and Adults 18-49 (3.0/9). Pacing within three-tenths of an Adult 18-49 rating point of first-place Fox for the week (3.0/9 vs. 3.3/10), ABC posted its most competitive finish to an "Idol"-led Fox this season with young adults, and outdrew Fox in Total Viewers for the first time this season (9.5 million vs. 8.9 million) with "Idol" in the mix. ABC ranked No. 1, defeating Fox for the week, across each of the key women demographics: W18-34 (3.0/9), W18-49 (3.9/11) and W25-54 (4.6/12).

� Registering is 3rd consecutive week of overall viewer gains, excluding the week of its Academy Awards telecast (w/o 2/18/08), ABC attracted its largest audience and highest Adult 18-49 number since November � since the w/o 11/26/07.

Rankings: ABC aired 7 of the week's Top 20 TV programs in Adults 18-49, including TV's Top 2 scripted series for with "Grey's Anatomy" and "Desperate Housewives": "Grey's Anatomy" � No. 3, "Desperate Housewives" � No. 4, "Lost" � No. 9, "Dancing w/Stars Results" � No. 10, "Dancing with the Stars" � No. 12, "Extreme Makeover: Home Edition" � No. 14 and "Brothers & Sisters" � No. 17. In fact it was the 5th week in a row that ABC aired TV's No. 1 scripted series (on each week since their return to originals) in the key young adult sales demo. The Net delivered 4 of the Top 7 most-watched shows for the 2nd week in a row: "Dancing w/Stars Results" � No. 3, "Dancing with the Stars" � No. 4, "Grey's Anatomy" � No. 6 and "Desperate Housewives" � No. 7. Beating out Fox's "Idol" on Wednesday, ABC's "Grey's Anatomy" stood as the No. 2 show of the week with Adults 18-34. For the 2nd time in 3 weeks, "Grey's" ranked as the No. 1 show on television in Women 18-34, topping both editions of "Idol." ABC News delivered the Top 2 primetime news programs during the week in Adults 18-49 with "ABC News Special � 5/7: Audition: Barbara Walters' Journey" on Wednesday and "20/20" on Friday, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

For the 4th week in a row and the 7th time in the last 8 weeks, ABC was Monday's most-watched TV network, outdrawing second-place CBS during prime by 1.7 million viewers (13.0 million vs. 11.3 million). In addition, for the 8th consecutive Monday ABC ranked as the No. 1 network among Women 18-49 (5.1/13) and Women 25-54 (6.3/15).

Please note: On Cinco de Mayo Monday, overall TV usage declined week to week. Versus the prior Monday, overall Household television usage was down by -4% (HUT = 62.6 vs. 64.9) and Adult 18-49 usage dropped by -7% (AD18-49 PUT = 37.1 vs. 39.7).

"Dancing with the Stars" (8:00-9:32 p.m.)

Topping its time period in Total Viewers (18.1 million) and Adults 18-49 (4.3/12), ABC's "Dancing with the Stars" stood as Monday's most-watched television program for the 8th week running � outperforming the No. 2 show during prime by 4.0 million viewers (CBS' "C.S.I.: Miami" = 14.1 million from 10:00-11:00 p.m.). "DWTS" also ranked as Monday's No. 1 program among Women 18-49 (6.3/16) and Women 25-54 (8.0/19).

"Samantha Who?" (9:32-10:02 p.m.)

ABC's "Samantha Who?" took second in its time slot in Women 18-49 (4.3/10) and Women 25-54 (5.3/11).

Tuesday

Posting its most competitive finish on the night since the return of "American Idol" in January, ABC took a strong second place to Fox on Tuesday evening in Total Viewers (12.4 million) and Adults 18-49 (3.0/8). ABC topped third-place CBS on the evening by 1.8 million viewers and by 30% in Adults 18-49 (CBS = 10.6 million and 2.3/6).

� In Total Viewers and Adults 18-49, ABC turned in its highest Tuesday numbers in 6 weeks � since 3/25/08. In addition, the Network was up from the same night last year by 1.9 million viewers and by 7% in Adults 18-49 (10.5 million and 2.8/8 on 5/8/07).

"DWTS: Judges' All-Time Favorite Dances" (8:00-9:00 p.m.)

Up against "American Idol," the ABC special "DWTS: Judges' All-Time Favorite Dances" generated the Net's best non-sports numbers in the time period since November among Total Viewers (10.6 million), and since December among Adults 18-49 (2.5/7) � since 11/27/07 and 12/11/07, respectively.

"Dancing with the Stars Results" (9:00-10:02 p.m.)

For the 6th consecutive week, ABC's "Dancing with the Stars Results" qualified as the most-watched show in its 9 o'clock time period. Overcoming Fox's substantial lead-in advantage coming into to the hour from "American Idol," ABC's "DWTS Results" outdrew Fox's second-place "Hell's Kitchen" by best-ever 7.4 million viewers (18.4 million vs. 11.0 million). The ABC dancing results show also ranked No. 1 in the time period with Adults 25-54 (5.8/13), Women 18-49 (6.5/15) and Women 25-54 (8.4/18). R&B star Mario was the eighth celebrity dancer to leave the ABC dance contest this season. "DWTS Results" ranked as Tuesday's No. 2 show in viewers to "Idol" for the 7th consecutive week. The telecast marked the franchise's 100th episode.

� Achieving season highs in Total Viewers (18.4 million) and Adults 18-49 (4.4/11), "DWTS Results" produced ABC's best results in the time period in more than 5 months on both counts � since 11/27/07.

"Women's Murder Club" (10:02-11:00 p.m.)

Growing on its second telecast in its new time period, ABC's "Women's Murder Club" moved up to second place among the broadcasters in Total Viewers (8.0 million) and Adults 18-49 (2.0/5), trailing only NBC's time period veteran "Law & Order: SVU."

� "Women's Murder Club" was up from its week-earlier premiere in the hour in both Total Viewers (+7% - 8.0 million vs. 7.5 million) and Adults 18-49 (+11% - 2.0/5 vs. 1.8/5). In fact the series delivered its top Adult 18-49 number for a regular telecast since November � since 11/9/07.

Wednesday

"Wife Swap" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's "Wife Swap" logged 7.0 million viewers and a 2.5 rating, 8 share in Adults 18-49, delivering the show's strongest numbers in the time period in 4 months (since 1/9/08) and posting the unscripted program's third-best performance of the season. In addition, "Wife Swap" won its hour in Adults 18-49, as well as Adults 25-54 (2.9/8), Women 18-49 (3.4/10) and Women 25-54 (3.8/10).

Thursday

ABC marked its 3rd straight Thursday of the 2008 May Sweep as the No. 1 network among Adults 18-49 (4.5/12). The Network, also for the 3rd consecutive week, won the evening in Adults 18-34 (4.2/13) and among key women demographics: W18-34 (5.6/16) and W18-49 (5.9/15).

� ABC's Thursday delivery was up over the prior week in Total Viewers (11.7 million vs. 11.4 million) and Adults 18-49 (4.5/12 vs. 4.4/12).

"Ugly Betty" (8:00-9:00 p.m.)

Against the penultimate episode of CBS' "Survivor: Micronesia," ABC's "Ugly Betty" took second place during the 8 o'clock hour among Total Viewers (8.0 million), Adults 25-54 (2.9/8) and across the key women demos: W18-34 (3.0/9), W18-49 (3.3/9), W25-54 (4.1/11).

� Opposite stiff competition, "Betty" was up from the prior week in Total Viewers (8.0 million vs. 7.9 million) and held even among Adults 18-49 (2.4/7).

"Grey's Anatomy" (9:00-10:02 p.m.)

For the 3rd straight week since its return to original episodes, ABC's "Grey's Anatomy" dominated its 9 o'clock time slot to qualify as Thursday's No. 1 TV program across each of the key adult demographics: Adults 18-34 (6.0/17), Adults 18-49 (6.4/16) and Adults 25-54 (6.9/16). Head to head in the time period, "Grey's" widened its winning advantage over CBS' "C.S.I." to 28% in Adults 18-49 (6.4/16 vs. 5.0/13), up from 20% the prior week. In addition, "Grey's Anatomy" marked its 38th consecutive original airing to stand as Thursday's No. 1 TV show in the key Adult 18-49 sales demo - on every single original airing since premiering on Thursday in 2006.

� On just its third week back to original episodes, after more than a 3-month break, "Grey's Anatomy" was up week to week in Total Viewers (+5% -16.0 million vs. 15.3 million) and Adults 18-49 (+5% - 6.4/16 vs. 6.1/16). The ABC medical drama was also up from the prior week with Adults 25-54, Adults 18-34, across all men demos (M18-34/M18-49/M25-54) and with Teens 12-17.

"Lost" (10:02-11:00 p.m.)

For the 3rd consecutive week in its new time period, ABC's "Lost" overshadowed its 10 o'clock competition among Adults 18-49 (4.7/13), defeating second-place CBS' "Without a Trace" by 24% (3.8/10) and third-place NBC's "ER" by 62% (2.9/8). In fact "Lost" ranked No. 1 in its time period among Adults 18-49 for its 11th consecutive original airing this season. "Lost" ranked No. 1 in Thursday's 10:00 p.m. hour for the 3rd straight week in all key adults, men and women.

� "Lost" increased its overall audience week to week in Total Viewers, Women 18-34, Women 18-49 and Teens 12-17.

� Continuing to exhibit strong retention of its "Grey's" lead-in with key adults, "Lost" grew from its lead-in for the 3rd time in as many weeks across all key men demos (M18-34/M18-49/M25-54). "Lost" logged its 3rd Thursday in a row as the No. 1 TV show with Men 18-49 (4.1/12).

Sunday

Despite competing against CBS with 3-hours of its lineup dedicated to the season finale of "Survivor: Micronesia" (8:00-11:00 p.m.), ABC won its 3rd straight Sunday in the 2008 May Sweep in Adults 18-49. During prime in the key sales demo, ABC (4.0/11) defeated second-place CBS by 8% (3.7/10), third-place Fox by 74% (2.3/6) and fourth-place NBC by 233% (1.2/3). In fact ABC registered its 12th week in a row as Sunday's No. 1 television network in the key Adult 18-49 sales demographic.

� For the 5th consecutive Sunday (each week since its return), ABC's "Desperate Housewives" qualified as the evening's No. 1 TV program in both Total Viewers and Adults 18-49, standing as Sunday's highest-rated series on all 15 of its original broadcasts this season.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Dominating Sunday's 7 o'clock hour for the 4th straight week, ABC's "America's Funniest Home Videos" defeated its nearest competitor in the time period by 33% in Adults 18-49 (2.4/8 vs. 1.8/6 - CBS).

� ABC's veteran "AFV" drew its biggest audience (7.6 million) in 4 weeks � since 4/13/08.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Opposite the opening hour of CBS' "Survivor: Micronesia," ABC's "Home Edition" took a strong second place in Total Viewers (12.0 million) and Adults 18-49 (4.0/11), while ranking No. 1 among Adults 18-34 (3.3/11), Women 18-49 (5.0/14), Women 18-34 (4.3/14), Teens 12-17 (2.6/9) and Kids 2-11 (2.8/11).

� Despite the heightened competition in the hour from the CBS finale, "Home Edition" increased its overall audience week to week (12.0 million vs. 11.6 million), while tallying its highest Women 18-34 and Teen 12-17 ratings in 6 weeks and its best Kids 2-11 number in 10 weeks � since 3/30/08 and 3/2/08, respectively.

"Desperate Housewives" (9:00-10:02 p.m.)

Sunday's No. 1 TV show for the 5th week in a row, ABC's "Desperate Housewives" beat out second-place CBS' "Survivor: Micronesia" in its time period by 2.1 million viewers (15.4 million vs. 13.3 million) and by 24% in Adults 18-49 (5.6/14 vs. 4.5/11).

"Brothers & Sisters" (10:02-11:00 p.m.)

On its season finale against CBS' "Survivor" reunion special, ABC's "Brothers & Sisters" ranked No. 1 in Sunday's 10 o'clock hour for the 4th straight week in viewers (10.7 million) and young adults (3.8/10-tie).

� "Brothers & Sisters" matched its top Adult 18-49 rating and achieved its highest numbers across each of the women demographics since January � since 1/13/08.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 5/5/08, unless stated otherwise.





  [may 2008]  
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· 20/20 (ABC)
· AMERICAN IDOL (FOX)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BACHELOR, THE (ABC)
· BROTHERS & SISTERS (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· ER (NBC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· GREY'S ANATOMY (ABC)
· HELL'S KITCHEN (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· LOST (ABC)
· SAMANTHA WHO? (ABC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)
· UGLY BETTY (ABC)
· WIFE SWAP (ABC)
· WITHOUT A TRACE (CBS)
· WOMEN'S MURDER CLUB (ABC)











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