or


[05/23/08 - 11:23 AM]
Quick Take for Thursday, May 22, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, May 22.

[via press release from ABC]

Quick Take for Thursday, May 22, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Towers Over its Thursday Competition in Total Viewers and Adults 18-49, Winning its 5th Straight Thursday in the Key Adult 18-49 Sales Demographic

ABC Draws its Biggest Thursday Audience in Over 1 Year and Garners Its Highest Adult 18-49 Rating Since Season-Premiere Thursday in September

Far and Away the No. 1 TV Show of the Night, "Grey's Anatomy" Finale Stands as TV's Highest Rated Scripted Series Telecast in Nearly 4 Months with Adults 18-49

Growing its Overall Audience for the 3rd Consecutive Week, ABC's "Ugly Betty" Sophomore Finale Generates its Top Viewer and Young Adult Numbers Since January

"Grey's Produces ABC's Top Viewer and Young Adult Numbers in the Time Period In Over 1 Year, Representing the Series' Most-Watched Telecast Since November

Thursday Night (8:00-11:00 p.m.)

With season finales for "Ugly Betty" and "Grey's Anatomy," ABC towered over its Thursday night competition, which included summer season premieres on Fox ("So You Think You Can Dance" from 8:00-10:00 p.m.) and NBC ("Last Comic Standing" from 9:30-11:00 p.m.). During primetime, ABC beat out second-place Fox by 6.2 million viewers (14.8 million vs. 8.6 million) and by 62% in Adults 18-49 (5.5/16 vs. 3.4/10). On the heels of its Thursday night May Sweep victory, ABC won its 5th consecutive Thursday with Adults 18-49. The Net also dominated Thursday in the other two key adult demos: AD18-34 (5.1/16) and AD25-54 (6.3/17).

� ABC attracted its biggest Thursday audience in more than 1 year and its highest Adult 18-49 number on the evening since season premiere Thursday in September � since 5/17/07 and 9/27/07, respectively.

Editors Please Note: ABC's 2-hour season finale for "Lost" will air next Thursday (5/29/08) from 9:00-11:00 p.m.

"Ugly Betty" (8:00-9:00 p.m.)

Opposite stiff competition in the 8 o'clock hour, including Fox's season premiere of "So You Think You Can Dance" and NBC's "Deal or No Deal," ABC's "Ugly Betty" took a solid second place in Total Viewers (8.8 million) and Adults 18-49 (2.8/9), while ranking No. 1 with Adults 25-54 (3.4/10-tie).

� Posting its top numbers since January (1/24/08) in viewers and young adults, "Betty" finished out its sophomore season growing its overall audience for 3 weeks straight and its Adult 18-49 audience for 2 consecutive weeks.

"Grey's Anatomy" (9:00-11:00 p.m.)

In its fourth-season finale, "Grey's Anatomy" shot to the top of its 2-hour time period and was far and away the No. 1 TV show on Thursday in Total Viewers (17.8 million) and Adults 18-49 (6.9/18). In fact ABC's "Grey's" overshadowed the second-highest rated shows of the evening by 7.5 million viewers and by 103% in Adults 18-49 � NBC's "Deal or No Deal = 10.3 million viewers and Fox's season premiere of "So You Think You Can Dance" = 3.4/10 in AD18-49. The ABC medical drama concluded its season, marking its 40th straight original telecast as Thursday's No. 1 TV show in Adults 18-49 � No. 1 on every single original airing since premiering on the evening in 2006.

� "Grey's Anatomy" season closer qualified as TV's highest-rated scripted series telecast in nearly 4 months among Adults 18-49 � since an episode of "House" on 2/5/08, which had the advantage of following an episode of "American Idol."

� In Total Viewers and Adults 18-49, "Grey's" generated ABC's strongest performance in the time period in more than 1 year � since 5/3/07 and 5/17/07, respectively. In addition, it was the series' largest audience since November and its highest young adult number since January � since 11/15/07 and 1/10/08, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 16% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 5/22/08.





  [may 2008]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (ABC)
· DEAL OR NO DEAL (NBC)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· LAST COMIC STANDING (NBC)
· LOST (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[07/23/17 - 09:13 AM]
Saturday's Broadcast Ratings: FOX, NBC Share in Adults 18-49 Victory
The Peacock however is the most-watched broadcaster last night.

[07/22/17 - 01:38 PM]
Disney's "Descendants 2" Amasses 13 Million Total Viewers Across Its Disney Channel, ABC, Disney XD, Freeform, Lifetime and Lifetime Movies Simulcast Premieres
Disney Channel spins the numbers for Friday, July 21.

[07/22/17 - 09:03 AM]
Friday's Broadcast Ratings: "Big Brother" Special Helps Boost CBS
The Eye wins the night among total viewers, shares the demo crown with NBC.

[07/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: "Big Brother" Keeps CBS on Top
The Eye wins the evening for the fourth consecutive week.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.

[07/17/17 - 08:29 AM]
TV One's "Unsung" Season 11 Jagged Edge Premiere Clinches #1 Spot Among Adults 25-54 in 10 pm Slot
TV One further spins the numbers for Sunday, July 9.

[07/16/17 - 09:01 AM]
Saturday's Broadcast Ratings: NBC Edges Competition in Total Viewers with Repeat Lineup
ABC, CBS and NBC however all share the demo crown.

[07/15/17 - 09:32 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
The Peacock is the network to beat among adults 18-49.