or


[05/23/08 - 11:23 AM]
Quick Take for Thursday, May 22, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, May 22.

[via press release from ABC]

Quick Take for Thursday, May 22, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Towers Over its Thursday Competition in Total Viewers and Adults 18-49, Winning its 5th Straight Thursday in the Key Adult 18-49 Sales Demographic

ABC Draws its Biggest Thursday Audience in Over 1 Year and Garners Its Highest Adult 18-49 Rating Since Season-Premiere Thursday in September

Far and Away the No. 1 TV Show of the Night, "Grey's Anatomy" Finale Stands as TV's Highest Rated Scripted Series Telecast in Nearly 4 Months with Adults 18-49

Growing its Overall Audience for the 3rd Consecutive Week, ABC's "Ugly Betty" Sophomore Finale Generates its Top Viewer and Young Adult Numbers Since January

"Grey's Produces ABC's Top Viewer and Young Adult Numbers in the Time Period In Over 1 Year, Representing the Series' Most-Watched Telecast Since November

Thursday Night (8:00-11:00 p.m.)

With season finales for "Ugly Betty" and "Grey's Anatomy," ABC towered over its Thursday night competition, which included summer season premieres on Fox ("So You Think You Can Dance" from 8:00-10:00 p.m.) and NBC ("Last Comic Standing" from 9:30-11:00 p.m.). During primetime, ABC beat out second-place Fox by 6.2 million viewers (14.8 million vs. 8.6 million) and by 62% in Adults 18-49 (5.5/16 vs. 3.4/10). On the heels of its Thursday night May Sweep victory, ABC won its 5th consecutive Thursday with Adults 18-49. The Net also dominated Thursday in the other two key adult demos: AD18-34 (5.1/16) and AD25-54 (6.3/17).

� ABC attracted its biggest Thursday audience in more than 1 year and its highest Adult 18-49 number on the evening since season premiere Thursday in September � since 5/17/07 and 9/27/07, respectively.

Editors Please Note: ABC's 2-hour season finale for "Lost" will air next Thursday (5/29/08) from 9:00-11:00 p.m.

"Ugly Betty" (8:00-9:00 p.m.)

Opposite stiff competition in the 8 o'clock hour, including Fox's season premiere of "So You Think You Can Dance" and NBC's "Deal or No Deal," ABC's "Ugly Betty" took a solid second place in Total Viewers (8.8 million) and Adults 18-49 (2.8/9), while ranking No. 1 with Adults 25-54 (3.4/10-tie).

� Posting its top numbers since January (1/24/08) in viewers and young adults, "Betty" finished out its sophomore season growing its overall audience for 3 weeks straight and its Adult 18-49 audience for 2 consecutive weeks.

"Grey's Anatomy" (9:00-11:00 p.m.)

In its fourth-season finale, "Grey's Anatomy" shot to the top of its 2-hour time period and was far and away the No. 1 TV show on Thursday in Total Viewers (17.8 million) and Adults 18-49 (6.9/18). In fact ABC's "Grey's" overshadowed the second-highest rated shows of the evening by 7.5 million viewers and by 103% in Adults 18-49 � NBC's "Deal or No Deal = 10.3 million viewers and Fox's season premiere of "So You Think You Can Dance" = 3.4/10 in AD18-49. The ABC medical drama concluded its season, marking its 40th straight original telecast as Thursday's No. 1 TV show in Adults 18-49 � No. 1 on every single original airing since premiering on the evening in 2006.

� "Grey's Anatomy" season closer qualified as TV's highest-rated scripted series telecast in nearly 4 months among Adults 18-49 � since an episode of "House" on 2/5/08, which had the advantage of following an episode of "American Idol."

� In Total Viewers and Adults 18-49, "Grey's" generated ABC's strongest performance in the time period in more than 1 year � since 5/3/07 and 5/17/07, respectively. In addition, it was the series' largest audience since November and its highest young adult number since January � since 11/15/07 and 1/10/08, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 16% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 5/22/08.





  [may 2008]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (ABC)
· DEAL OR NO DEAL (NBC)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· LAST COMIC STANDING (NBC)
· LOST (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[02/21/18 - 02:30 PM]
"Beyond" Soars to New Season Highs with Its Best Numbers in Over 1 Year
Freeform further spins the numbers for Thursday, February 15.

[02/21/18 - 02:26 PM]
Lindsey Vonn's Final Olympic Downhill Leads NBC Olympics to 8% Increase Over Comparable Sochi Olympics Telecast
NBC further spins the numbers for Tuesday, February 20.

[02/21/18 - 08:37 AM]
Tuesday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock rides its primetime coverage to the top spot in total viewers and adults 18-49.

[02/20/18 - 02:30 PM]
Disney Channel's Original Movie "Zombies" Reaches 10.3 Million Viewers Over the Holiday Weekend
Disney Channel further spins the numbers for Friday, February 16.

[02/20/18 - 02:10 PM]
Team USA Men's Hockey Win Over Slovakia Ranks as NBCSN's Most Watched Late-Night Hockey Game in 4 Years
NBC further spins the numbers for Monday, February 19.

[02/20/18 - 08:20 AM]
Monday's Broadcast Ratings: Winter Olympics Begin Final Week on Top
NBC easily wins the evening in total viewers and adults 18-49.

[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.

[02/19/18 - 09:01 AM]
Sunday's Broadcast Ratings: NBC, Winter Olympics Continue Their Reign
The Peacock tops the night among total viewers and adults 18-49.

[02/18/18 - 03:25 PM]
Saturday's Broadcast Ratings: NBC Cruises to Victory with Winter Olympics
The Peacock leads the night in total viewers plus adults 18-49.

[02/18/18 - 02:27 PM]
Salt Lake City, Denver, Milwaukee, Seattle, Kansas City & San Diego Top NBC Olympics' Primetime Ratings at Midpoint of PyeongChang Olympics
NBC further spins the numbers for Saturday, February 17.

[02/17/18 - 02:06 PM]
NBCSN Delivers Its Most-Watched Week in Primetime
NBC further spins the numbers for Friday, February 16.

[02/17/18 - 09:19 AM]
Friday's Broadcast Ratings: NBC's Winter Olympics Coverage Tops Charts
The Peacock easily wins the night in all categories.

[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.