or


[05/27/08 - 12:27 PM]
Quick Take for Monday, May 26, 2008 (Fast Affiliate Live + Same Ratings)
ABC spins the numbers for Monday, May 26.

[via press release from ABC]

Quick Take for Monday, May 26, 2008 (Fast Affiliate Live + Same Ratings)

ABC's Takes Second on Monday in Viewers and Young Adults, While Delivering the No. 1 Network Position on Memorial Day with Women 18-49

Surging from its Lead-in and Growing Throughout its Telecast, "The Bachelorette" Is No. 1 from 9-11pm in Key Women and Beats CBS & NBC at 10pm in Adults 18-49

Monday Night (8:00-11:00 p.m.)

With a repeat special ("Vacation Swap") leading into "The Bachelorette," ABC took second place on Memorial Day in Total Viewers (5.2 million) and Adults 18-49 (1.9/5), while delivering the No. 1 network position on the evening with Women 18-49 (2.7/7).

"The Bachelorette" (9:00-11:00 p.m.)

Jumping from its lead-in and gaining audience during each half-hour of its 9:00-11:00 p.m. telecast, "The Bachelorette" took second place in its 2-hour time period in Total Viewers (5.5 million) and Adults 18-49 (2.0/5), moving ahead of its CBS and NBC competition from 10:00-11:00 p.m. in the key young adult sales demo. The ABC unscripted series ranked No. 1 in its slot among Women 18-34 (2.2/6) and Women 18-49 (3.0/8).

� Surging from its lead-in (+17% in Total Viewers and +33% in Adults 18-49), "The Bachelorette" steadily gained audience throughout its broadcast, growing by 16% in Total Viewers (5.1 million to 5.9 million) and by 22% in Adults 18-49 (1.8/5 to 2.2/6) from start to finish. In fact, during the 10 o'clock hour among Adults 18-49, ABC's "The Bachelorette" (2.2/6) topped CBS by 10% (2.0/5) and NBC by 29% (1.7/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 16% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 5/26/08.





  [may 2008]  
S
M
T
W
T
F
S
    


· BACHELORETTE, THE (ABC)
· VACATION SWAP (ABC)
· WIFE SWAP (CMT)





most recent ratings | view all posts
[07/21/18 - 08:05 AM]
Friday's Broadcast Ratings: NBC Tops Demos with "Dateline"
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[07/20/18 - 11:04 AM]
More Than 27 Million Viewers Tune in for "Harry Potter's Wizarding Weekend" on USA and Syfy
USA and Syfy further spins the numbers for July 13-16.

[07/20/18 - 08:24 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spots
The Eye wins the night in both total viewers and adults 18-49.

[07/19/18 - 08:24 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with FOX
The Eye's "Big Brother" leads the night overall among adults 18-49.

[07/18/18 - 01:36 PM]
Big Markets Step Up to the Plate and Deliver for FOX During Tuesday Night's MLB All-Star Game
FOX Sports spins the numbers for Tuesday, July 17.

[07/18/18 - 11:32 AM]
"Fancy Nancy" Is Disney Junior's #1 Debut in Two Years with Girls 2-5
Disney Channel further spins the numbers for Friday, July 13.

[07/18/18 - 08:19 AM]
Tuesday's Broadcast Ratings: FOX, MLB All-Star Game Top Demos
The network ends NBC's summer-long streak for the night among adults 18-49.

[07/17/18 - 08:10 AM]
Monday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top
The Alphabet wins the night among total viewers and adults 18-49.

[07/16/18 - 02:30 PM]
Paramount Network's "Yellowstone" Notches Series High Ratings
Paramount Network further spins the numbers for Wednesday, July 11.

[07/16/18 - 08:29 AM]
Sunday's Broadcast Ratings: ABC Tops Viewers, Demos with Game Show Lineup
CBS takes a close second in both categories.

[07/15/18 - 08:12 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with FOX
The Alphabet tops both charts on a very modest evening.

[07/14/18 - 08:28 AM]
Friday's Broadcast Ratings: NBC Tops Demos in Low Key Night
The Peacock narrowly edges ABC and CBS among adults 18-49 last night.

[07/13/18 - 08:10 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Continue Their Reign
The Eye wins the night in both total viewers and adults 18-49 once again.

[07/12/18 - 08:11 AM]
Wednesday's Broadcast Ratings: CBS, "Big Brother" Reclaim Top Spots
The Eye wins the evening in both total viewers and adults 18-49.

[07/11/18 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Win Streak
The Peacock continues its reign in both total viewers and adults 18-49.