or


[06/09/08 - 02:45 PM]
Once Again, the 'Army Wives' Command Sunday Night!
Lifetime spins the numbers for Sunday, June 8.

[via press release from Lifetime]

Once Again, the 'Army Wives' Command Sunday Night!

Second Season Tour Of Duty Becomes Most-Watched And Highest-Rated Original Drama Series Telecast In Lifetime's 24-Year History

'Army Wives' Draws 3.7 Household Rating And 4.5 Million Total Viewers, More Than Three Million W18+ And Nearly Two Million W18-49 And W25-54

Highest-Rated Drama Telecast On Basic Cable Among W18-49 And W25-54 In 2008 myLifetime.com Traffic Surges 106 Percent

NEW YORK, June 9 -- "Army Wives" returned for its second tour of duty on Sunday, June 8 at 10PM (ET/PT), becoming the most-watched and highest-rated original drama series telecast in Lifetime's 24-year history among households, P2+, W18-34, W18-49, W25-54, and W18+.

The series delivered a 3.7 household rating, 4.5 million total viewers, as well as 3.3 million W18+.

"Army Wives" also averaged 805,420 W18-34 (2.9 rating), 1,963,338 W18-49 (3.5) and 1,966,324 W25-54 (3.65). Last year the drama was the #1 new cable drama among all key women demos.

The "Army Wives" second season premiere is now the highest-rated drama telecast on ad-supported cable in 2008-to-date, among W18-49 and W25-54. Highlights include:

-- Among W18-49, the season two premiere jumped 67 percent from last year's series debut.

-- The premiere also posted double-digit increases versus the June 2007 season one debut across HH (+28 percent) and other key demos (P2+: +29 percent; W18-34: +61 percent; W18+: +36 percent, and W25-54: +59 percent).

-- The season two premiere had double-digit rating gains versus all of season one across HH (+19 percent) and key demos (P2+: +20 percent; W18-34: +38 percent; W18-49: +40 percent; W18+: +26 percent, and W25-54: +35 percent)

-- Lifetime Digital properties including myLifetime.com and the "Army Wives" show site recorded the most page views in a day in five years. Traffic increased 106 percent year-to-year for the day.

Said Susanne Daniels, President, Entertainment, Lifetime Networks: "Last summer, 'Army Wives' became a game-changer for the network, transforming Lifetime into the #1 destination for women on Sunday nights. Just when we thought the acting couldn't get more powerful, the writing sharper, the reviews better or the ratings higher, here comes our sensational second season premiere. Thanks to an outstanding cast and creative team, we are poised to once again dominate the water coolers on Monday mornings."

Senator John McCain and Senator Barack Obama taped on-air salutes to "Army Wives" and real military families. Both candidates said they were looking forward to the second season of the series. Clearly America agreed with the next President of the United States.

Filmed on location in Charleston, South Carolina, "Army Wives" stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller and Catherine Bell. Mark Gordon and The Mark Gordon Company's President of Production, Deborah Spera serve as executive producers. Nick Thiel and series creator Katherine Fugate also serve as executive producers. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant. "Army Wives" is produced by ABC Studios.

Lifetime is the leader in women's television and a top-rated basic cable network. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [june 2008]  
S
M
T
W
T
F
S


· ARMY WIVES (LIFETIME)





most recent ratings | view all posts
[09/04/15 - 09:56 AM]
Every Major CBS News Broadcasts Posts Year-to-Year Viewer Growth and Strong Deliveries of Adults 25-54
CBS News further spins the numbers for the week of August 24-30.

[09/04/15 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother," "Big Bang" to Another Victory
Said duo are the night's top draws among total viewers and adults 18-49.

[09/04/15 - 06:07 AM]
ESPN's 2015 Thursday Night Doubleheader Sees Significant Ratings Increases Over 2014 Thursday Night Opener
ESPN spins the numbers for Thursday, September 3.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.

[09/03/15 - 08:27 AM]
Wednesday's Broadcast Ratings: NBC Edges CBS, FOX for Demo Crown
Plus: the Peacock's "America's Got Talent" is the night's most-watched program overall.

[09/03/15 - 08:19 AM]
ABC's "Celebrity Wife Swap" Season Finale is Up in Viewers and Adults 18-49, Marking its Most-Watched Telecast in 4 Weeks
ABC spins the numbers for Wednesday, September 2.

[09/03/15 - 07:42 AM]
ABC Is Up for the 2nd Week in a Row in Adults 18-49 to a 2-Month High in Late-Night
ABC spins the late-night numbers for the week of August 24-28.

[09/02/15 - 01:15 PM]
Summer Was Hot on WE tv - Network Bucked Industry Trends to Grow Ratings More Than 30 Percent in Key Demos, Year-Over-Year
WE tv spins the numbers for the summer to date.

[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.

[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.