or


[06/09/08 - 02:45 PM]
Once Again, the 'Army Wives' Command Sunday Night!
Lifetime spins the numbers for Sunday, June 8.

[via press release from Lifetime]

Once Again, the 'Army Wives' Command Sunday Night!

Second Season Tour Of Duty Becomes Most-Watched And Highest-Rated Original Drama Series Telecast In Lifetime's 24-Year History

'Army Wives' Draws 3.7 Household Rating And 4.5 Million Total Viewers, More Than Three Million W18+ And Nearly Two Million W18-49 And W25-54

Highest-Rated Drama Telecast On Basic Cable Among W18-49 And W25-54 In 2008 myLifetime.com Traffic Surges 106 Percent

NEW YORK, June 9 -- "Army Wives" returned for its second tour of duty on Sunday, June 8 at 10PM (ET/PT), becoming the most-watched and highest-rated original drama series telecast in Lifetime's 24-year history among households, P2+, W18-34, W18-49, W25-54, and W18+.

The series delivered a 3.7 household rating, 4.5 million total viewers, as well as 3.3 million W18+.

"Army Wives" also averaged 805,420 W18-34 (2.9 rating), 1,963,338 W18-49 (3.5) and 1,966,324 W25-54 (3.65). Last year the drama was the #1 new cable drama among all key women demos.

The "Army Wives" second season premiere is now the highest-rated drama telecast on ad-supported cable in 2008-to-date, among W18-49 and W25-54. Highlights include:

-- Among W18-49, the season two premiere jumped 67 percent from last year's series debut.

-- The premiere also posted double-digit increases versus the June 2007 season one debut across HH (+28 percent) and other key demos (P2+: +29 percent; W18-34: +61 percent; W18+: +36 percent, and W25-54: +59 percent).

-- The season two premiere had double-digit rating gains versus all of season one across HH (+19 percent) and key demos (P2+: +20 percent; W18-34: +38 percent; W18-49: +40 percent; W18+: +26 percent, and W25-54: +35 percent)

-- Lifetime Digital properties including myLifetime.com and the "Army Wives" show site recorded the most page views in a day in five years. Traffic increased 106 percent year-to-year for the day.

Said Susanne Daniels, President, Entertainment, Lifetime Networks: "Last summer, 'Army Wives' became a game-changer for the network, transforming Lifetime into the #1 destination for women on Sunday nights. Just when we thought the acting couldn't get more powerful, the writing sharper, the reviews better or the ratings higher, here comes our sensational second season premiere. Thanks to an outstanding cast and creative team, we are poised to once again dominate the water coolers on Monday mornings."

Senator John McCain and Senator Barack Obama taped on-air salutes to "Army Wives" and real military families. Both candidates said they were looking forward to the second season of the series. Clearly America agreed with the next President of the United States.

Filmed on location in Charleston, South Carolina, "Army Wives" stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller and Catherine Bell. Mark Gordon and The Mark Gordon Company's President of Production, Deborah Spera serve as executive producers. Nick Thiel and series creator Katherine Fugate also serve as executive producers. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant. "Army Wives" is produced by ABC Studios.

Lifetime is the leader in women's television and a top-rated basic cable network. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [june 2008]  
S
M
T
W
T
F
S


· ARMY WIVES (LIFETIME)





most recent ratings | view all posts
[10/26/21 - 03:08 PM]
"Monday Night Football" Delivers Most-Watched Week 7 Game Since 2014, 12.9 Million Viewers Tune in for New Orleans at Seattle
"Monday Night Football with Peyton and Eli" (ESPN2) returned for the first time since Week 3, and, in doing so, delivered 1.6 million viewers, resulting in the Super Bowl-winning brothers now fronting ESPN's three most-watched alternate telecasts.

[10/26/21 - 12:36 PM]
BET Scores with 3.3 Million Viewers Tuned in to the Premiere of "Games People Play" Season Two and the New Episodes of Tyler Perry's Original Scripted Series on October 19
Additionally, all four originals grew their audience by double-digits L+3 vs. their Live + Same Day numbers.

[10/26/21 - 11:51 AM]
ESPN Networks Win the College Football Weekend, Airing Four Most-Watched Games of Week 8
Overall, ESPN networks were responsible for two-thirds of all college football game minutes watched in Week 8.

[10/25/21 - 03:05 PM]
ESPN's Most-Watched NBA Opening Week Since 2017
The ESPN NBA doubleheader on Friday, October 22, averaged 1,893,000 viewers, up 26 percent from its opening week Friday doubleheader in 2019.

[10/22/21 - 01:44 PM]
Season Five of Hallmark Channel's "Chesapeake Shores" Wraps Up as #1 Scripted Series on Cable
The finale episode propelled the network to be the #1 most-watched network in Weekend Total Day among Women 18+, averaging 2.1 million Total Viewers and 226,000 Women 25-54.

[10/21/21 - 03:30 PM]
New York Knicks vs. Boston Celtics Double Overtime Thriller is ESPN's Most-Watched Wednesday Season-Opening NBA Telecast in 18 Years
The telecast averaged 1.96 million viewers, peaking with 2.87 million viewers from 10:30-10:45 p.m. ET.

[10/21/21 - 12:52 PM]
ESPN's NFL Studio Shows All Driving Year-Over-Year Audience Increases; Each Show Up Among Persons 18-24 and Other Key Demos
More than 1.2 million fans are tuning in to ESPN on NFL Sunday mornings, as "Sunday NFL Countdown" (10 a.m. - 1 p.m. ET) is averaging 1,230,000 viewers a show, a 2% higher audience than last season.

[10/20/21 - 04:47 PM]
5.6 Million Viewers Tuned in to BET for the Premieres of Its Expansive Roster of Hit Drama and Comedy Series Last Week!
Last Tuesday night BET held the top three shows on cable for Black viewers 18-49, "The Oval" #1 including all of TV, "Assisted Living" #2, and "House of Payne" #3.

[10/20/21 - 02:21 PM]
ABC Is Thursday's No. 1 Entertainment Net for 3rd Straight Week in Adults 18-49
ABC's "Grey's Anatomy" emerged as Thursday's No. 1 entertainment show in Adults 18-49 (1.1/7), tying NBC's "Law & Order: SVU."

[10/20/21 - 11:03 AM]
Hallmark Channel's Annual "Fall Harvest" Event Concludes, Making the Network the #1 Most Watched on Weekends and #2 in Total Day
Overall, "Fall Harvest" featured six Saturday night original movie premieres which together averaged 1.5 million Households, 1.8 million Total Viewers and 194,000 Women 25-54.

[10/20/21 - 07:37 AM]
"A Million Little Things" Posts +250% Increase in L+7 Playback in Adults 18-49
"A Million Little Things" also more than doubled its overall audience after seven days of TV playback, soaring by 135% in Total Viewers (1.7 million to 4.0 million).

[10/19/21 - 03:01 PM]
Netflix Details Its Top 10 Series & Films to Date in Hours Viewed
The streaming service will shift to reporting on hours viewed rather than the number of accounts that choose to watch them.

[10/19/21 - 03:00 PM]
ESPN's "Monday Night Football" Grows Year-Over-Year Viewership for Fourth Consecutive Week; 12.6 Million Watch Buffalo-Tennessee Week 6 Thriller
"Monday Night Football" is continuing a banner year, up 17% and 15% season-to-date from the 2020 and 2019 seasons (seven games), respectively, averaging 13.8 million viewers this season (six games).

[10/19/21 - 11:25 AM]
ABC Wednesday Comedies Up Week to Week
"The Wonder Years" built over the prior week by 7% in Total Viewers (3.2 million vs. 3.0 million) and held even week to week among Adults 18-49 (0.6/4).

[10/19/21 - 11:02 AM]
FOX's "The Simpsons" Wins Week in L7 Ratings for First Time in Nearly Seven Years
The network also had the #1 drama ("9-1-1") and #1T unscripted series of the week ("The Masked Singer").