OXYGEN'S PREMIERE OF TORI & DEAN SETS RATINGS RECORDS
RATINGS LIVE OUT LOUD ON OXYGEN
TORI & DEAN: HOME SWEET HOLLYWOOD DELIVERS NETWORK'S BEST ORIGINAL PREMIERE EVER
NEW YORK, NY, June 18, 2008 - The season premiere of "Tori & Dean: Home Sweet Hollywood" was the highest rated and most watched season debut of an Oxygen original series ever. Posting a 0.7 household rating, the airing was the most successful season premiere among key demos including P18-49 (450,000), W18-49 (356,000) and total viewers (667,000). Last night's premiere marked the beginning of Oxygen's new on-air look and attitude: Live Out Loud.
Season three of "Tori & Dean: Home Sweet Hollywood" saw the best premiere ever for the series. Compared to season two, Tuesday's premiere was up 14% among W18-49, 6% among P18-49 and 30% among total viewers.
Oxygen.com saw gains leading up to Tuesday night's premiere as well. Page views for the Tori & Dean: Home Sweet Hollywood website totaled 285,160 in the week leading up to premiere, up 855% from the week leading up to season two.
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."