[06/18/08 - 02:09 PM]
Quick Take for Tuesday, June 17, 2008 (National Live + Same Day Program Ratings)
ABC spins the numbers for Tuesday, June 17.

[via press release from ABC]

Quick Take for Tuesday, June 17, 2008 (National Live + Same Day Program Ratings)

ABC Wins Tuesday for the 2nd Week in a Row, as the NBA Finals Boosts the Net to its Top-Rated Tuesday in 7 Months with Adults 18-49 and in 2-1/2 Years Across Key Men

The 2008 NBA Finals Drives ABC Adult 18-49 Victory on Each Evening of Coverage And Qualifies as No. 1 TV Show in Viewers and All Key Adult Demos on Each Night

"Jimmy Kimmel Live Game Night" Specials Bring Added Exposure to the Show, Up by 76% in Total Viewers and by 67% in Adults 18-49 over its Late-Night Season Averages

2008 NBA Finals Games on ABC Account for 6 of the Top 7 Highest-Rated Adult 18-49 Telecasts Since the End of the TV Season

NBA Finals Surges 61% in Total Viewers and 65% in Adults 18-49 Year to Year, The Strongest Series Since 2004 and the 2nd-Highest in ABC's 6 Years of Coverage

Tuesday Night (8:00-11:00 p.m.)

With the series-clinching sixth game of the 2008 NBA Finals (Los Angeles-Boston), ABC won Tuesday night for the second week in a row among Total Viewers (11.6 million) and Adults 18-49 (4.6/14). ABC outpaced its nearest competition during primetime in the key young adult sales demo by 44% (4.6/14 vs. 3.2/9 � Fox). In addition, it was the second-biggest night of television for any network since the end of the '07-08 TV Season in Total Viewers and Adults 18-49 � trailing only the Thursday night of ABC's season finale for "Grey's Anatomy" (5/23/08).

� ABC won all 6 evenings with coverage of the 2008 NBA Championship Series in the key Adult 18-49 sales demographic.

� ABC marked its top-rated Tuesday in nearly 7 months among Adults 18-49 � since 11/27/07. The Net posted its strongest Tuesday across each of the key men demographics in 2-1/2 years � since 1/3/06, M18-34 (5.6/19), M18-49 (5.7/18) and M25-54 (5.9/17).

"Jimmy Kimmel Live Game Night" (Various Time Periods)

Airing around the NBA Finals in various time periods across the country (with 94-98% U.S. Coverage), the six "Jimmy Kimmel Live Game Night" specials delivered broad exposure for the ABC late-night talker in primetime. On average, the "JKL Game Night" specials were up by 76% in Total Viewers (3.0 million vs. 1.7 million) and by 67% in Adults 18-49 (1.0/3 vs. 0.6/3), over the show's '07-08 TV Season average in late night.

"2008 NBA Finals Game 6" (9:05 p.m. -12:01 a.m E.T.)

ABC's 2008 NBA Finals Game 6 overshadowed its primetime competition, ranking as Tuesday's No. 1 TV program in Total Viewers (16.9 million) and across each of the key adult demographics: A18-34 (6.9/22), A18-49 (6.9/20) and A25-54 (7.1/19). It was the 6th consecutive broadcast for the 2008 Finals to rank as the evening's No. 1 television show in viewers and all key adults. In Game 6, the Boston Celtics captured the 2008 NBA Championship in a one-sided 131-92 victory over the Los Angeles Lakers, winning the best-of-seven-game series 4-2.

� In viewers and young adults, Game 6 registered as the top series-ending NBA Championship game in 3 years � since the Game 7 of the 2005 series (6/23/05).

� The six 2008 NBA Finals contests on ABC accounted for 6 of the Top 7 highest-rated Adult 18-49 TV telecasts since the end of the '07-08 TV Season: "NBA Finals Game 5" � No. 1, "Grey's Anatomy" (season finale on 5/22/08) � No. 2, "NBA Finals Game 6" � No. 3, "NBA Finals Game 3" � No. 4, "NBA Finals Game 4" � No. 5, "NBA Finals Game 2" � No. 6 and "NBA Finals Game 1" � No. 7. In addition, the '08 Finals delivered each of the Top 6 telecasts since the end of the television season across the key men demographics (M18-34/M18-49/M25-54).

� On average, the 6-game 2008 NBA Finals jumped by 61% in Total Viewers (15.0 million vs. 9.3 million) and by 65% in Adults 18-49 (6.1/18 vs. 3.7/12) over the average for the 4-game 2007 Championship Series. In viewers and young adults, it's the best performance for the NBA Finals Series since 2004 and the second-highest overall in the 6 years that ABC has covered the Finals. ABC began airing the NBA Finals in 2003.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 17% at the same point in 2006-07, up to 25% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live + Same Day Program Ratings), 6/17/08.

  [june 2008]  


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