[06/24/08 - 01:12 PM]
Primetime Ratings Report for the Week of June 16, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of June 16-22.

[via press release from ABC]

Primetime Ratings Report For the week of June 16, 2008 (Based on National Live + Same Day Program Ratings)

In Viewers and Young Adults, ABC is Up Over the Same Week Last Year for The 3rd Week in a Row and Claims TV's No. 1 Program for the 4th Straight Week

NBA Finals Finishes Up 61% in Viewers and 65% in Adults 18-49 Year to Year, The Strongest Series Since 2004 and the 2nd-Highest in ABC's 6 Years of Coverage

The 2008 NBA Finals Drives ABC Adult 18-49 Victory on Each Evening of Coverage And Qualifies as No. 1 TV Show in Viewers and All Key Adult Demos on Each Night

"The Bachelorette" Wins Across Key Women Demos for the 3rd Week in a Row

ABC Wins Tuesday for the 2nd Week in a Row, as the NBA Finals Boosts the Net to its Top-Rated Tuesday in 7 Months with Adults 18-49 and in 2-1/2 Years Across Key Men

Tuesday's Series-Ending Game 6 of the NBA Finals is the Biggest Game 6 Since 2000

ABC's "Camp Rock" Airing Hits a Bull's-Eye in Targeted Kid and Tween Demos, the Top Summer Saturday Entertainment Telecast on Any Broadcast Net in Nearly 6 Years

"The Wonderful World of Disney" Registers the Franchise's Best Numbers Since The December 2006 Premiere of "The Santa Clause 2" in Kids, Tweens and Teens

WEEK No. 39:

For the 3rd week in a row, ABC improved its performance from the same week last year in both Total Viewers and Adults 18-49. Versus the comparable week last year (6/18/07), the Network's delivery jumped by 1.4 million viewers (5.4 million vs. 4.0 million) and by 29% in Adults 18-49 (1.8/6 vs. 1.4/4).

Rankings: ABC placed 2 shows in the week's Top 10 among Adults 18-49, including the "NBA Finals on ABC � Game 6" (No. 1) and "The Bachelorette" (No. 9). In fact Tuesday's series-deciding Game 6 of the NBA Finals on ABC stood as TV's No. 1 program in Total Viewers, as well as all key adults, men and women demographics. It was the 4th week in a row that ABC claimed TV's No. 1 program in both Total Viewers and Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 17% at the same point in 2006-07, up to 25% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


ABC's Monday night lineup took the top spot in Women 18-49 (2.8/8) for the 4th consecutive week. In fact it is the 13th time in the last 14 weeks that ABC has led the night among Women 18-49.

"The Bachelorette: DeAnna Tells All" (8:00-9:00 p.m.)

"The Bachelorette: DeAnna Tells All" led its hour among Women 18-49 (2.6/8) and Women 25-54 (3.1/9).

"The Bachelorette" (9:00-10:00 p.m.)

For the 3rd consecutive week, "The Bachelorette" won its time period across each of the key women demographics: Women 18-34 (3.3/10), Women 18-49 (3.7/10) and Women 25-54 (4.3/10).

� "The Bachelorette" built on its lead-in by 1.1 million viewers (7.1 million vs. 5.9 million) and 39% in Adults 18-49 (2.5/7 vs. 1.8/6).


With the series-clinching sixth game of the 2008 NBA Finals (Los Angeles-Boston), ABC won Tuesday night for the second week in a row among Total Viewers (11.6 million) and Adults 18-49 (4.6/14). ABC outpaced its nearest competition during primetime in the key young adult sales demo by 44% (4.6/14 vs. 3.2/9 � Fox). In addition, it was the second-biggest night of television for any network since the end of the '07-08 TV Season in Total Viewers and Adults 18-49 � trailing only the Thursday night of ABC's season finale for "Grey's Anatomy" (5/23/08).

� ABC won all 6 evenings with coverage of the 2008 NBA Championship Series in the key Adult 18-49 sales demographic.

� ABC marked its top-rated Tuesday in nearly 7 months among Adults 18-49 � since 11/27/07. The Net posted its strongest Tuesday across each of the key men demographics in 2-1/2 years � since 1/3/06, M18-34 (5.6/19), M18-49 (5.7/18) and M25-54 (5.9/17).

"Jimmy Kimmel Live Game Night" (Various Time Periods)

Airing around the NBA Finals in various time periods across the country (with 94-98% U.S. Coverage), the six "Jimmy Kimmel Live Game Night" specials delivered broad exposure for the ABC late-night talker in primetime. On average, the "JKL Game Night" specials were up by 76% in Total Viewers (3.0 million vs. 1.7 million) and by 67% in Adults 18-49 (1.0/3 vs. 0.6/3), over the show's '07-08 TV Season average in late-night.

"2008 NBA Finals Game 6" (9:05 p.m. -12:01 a.m E.T.)

ABC's 2008 NBA Finals Game 6 overshadowed its primetime competition, ranking as Tuesday's No. 1 TV program in Total Viewers (16.9 million) and across each of the key adult demographics: A18-34 (6.9/22), A18-49 (6.9/20) and A25-54 (7.1/19). It was the 6th consecutive broadcast for the 2008 Finals to rank as the evening's No. 1 television show in viewers and all key adults. In Game 6, the Boston Celtics captured the 2008 NBA Championship in a one-sided 131-92 victory over the Los Angeles Lakers, winning the best-of-seven-game series 4-2.

� In viewers and young adults, Game 6 registered as the top series-ending NBA Championship game in 3 years � since the deciding Game 7 of the 2005 series (6/23/05). Versus other series that went at least six games, Game 6 of 2008 was the highest in 8 years � since 2000 (6/19/00 with the series-concluding Game 6 of the Los Angeles-Indiana match-up on NBC), topping the sixth games in 2006, 2005 and 2003.

� The six 2008 NBA Finals contests on ABC accounted for 6 of the Top 7 highest-rated Adult 18-49 TV telecasts since the end of the '07-08 TV Season: "NBA Finals Game 5" � No. 1, "Grey's Anatomy" (season finale on 5/22/08) � No. 2, "NBA Finals Game 6" � No. 3, "NBA Finals Game 3" � No. 4, "NBA Finals Game 4" � No. 5, "NBA Finals Game 2" � No. 6 and "NBA Finals Game 1" � No. 7. In addition, the '08 Finals delivered each of the Top 6 telecasts since the end of the television season across the key men demographics (M18-34/M18-49/M25-54). They also represent Top 6 most-watched programs of June.

� On average, the 6-game 2008 NBA Finals jumped by 61% in Total Viewers (15.0 million vs. 9.3 million) and by 65% in Adults 18-49 (6.1/18 vs. 3.7/12) over the average for the 4-game 2007 Championship Series. In viewers and young adults, it's the best performance for the NBA Finals Series since 2004 and the second-highest overall in the 6 years that ABC has covered the Finals. ABC began airing the NBA Finals in 2003.


"The 35th Annual Daytime Emmy Awards" (8:00-10:00 p.m.)

ABC's broadcast of "The 35th Annual Daytime Emmy Awards" led its 2-hour time period in the key Women 25-54 Daytime demographic (2.2/7).


"The Wonderful World of Disney: Camp Rock/Disney Rocks the Summer" (8:00-11:00 p.m)

One night after its winning world-premiere performance on Disney Channel, "Camp Rock" turned around and gained solid additional exposure on ABC in its broadcast premiere. From 8:00-10:30 p.m., ABC's replay of Disney's "Camp Rock" attracted an average audience of 3.6 million viewers. In fact the movie gained audience in each half-hour of its broadcast, growing by 1.1 million viewers from start to finish (3.1 million to 4.2 million). During the final half-hour of the movie from 10:00-10:30 p.m., ABC earned second place in Total Viewers (4.2 million) and ranked No. 1 with Women 18-34 (1.2/5), Women 18-49 (1.5/5), Teens 12-17 (3.3/13) and Kids 2-11 (2.8/13). Disney's "Camp Rock" aired on ABC as part of "The Wonderful World of Disney" franchise, which also featured additional material after the movie in "Disney Rocks the Summer" [*see "ABC Programming Note" below].

� On its ABC play, "Camp Rock" hit another bull's-eye in its targeted demos of Kids 6-11 (3.1/13 rating) and Tweens 9-14 (3.2/14), registering as the highest-rated summer Saturday entertainment telecast on any of the broadcast networks in nearly 6 years � since 7/13/02, NBC's telecast of the theatrical "Men in Black."

� In key kid, tween and teen demos (Kids 2-11/Tweens 9-14/Teens 12-17), "Camp Rock" boosted "The Wonderful World of Disney" to the franchise's best numbers since December 2006 � since 12/17/06, the broadcast premiere of the Disney theatrical "The Santa Clause 2."

� On ABC, Disney's "Camp Rock" reached 8.2 million unique Total Viewers, and 1.2 million unique Kid 6-11 and Tween 9-14 viewers � viewers who watched 6 minutes or more of "The Wonderful World of Disney" across the U.S.

� In its world premiere one night earlier on Disney Channel (Friday, 6/20/08), "Camp Rock" (8.9 million) stood as the most-watched television program in its time period, outdrawing second-place CBS by over 3 million viewers from 8:00-10:00 p.m. Also in its debut, the Disney Channel Original Movie emerged as cable's most-watched entertainment telecast of the season (2007-08) and as the network's No. 1 non-sequel movie of all time � second-highest in the history of Disney Channel, behind only the premiere of "High School Musical 2" in August (8/17/07).

� The premiere of Disney's "Camp Rock" on Friday was truly a watershed event among its targeted audience, one of the biggest events on all of television this year. In fact on its Friday night debut telecast on Disney Channel with Kids 6-11 (3.5 million) and Tweens 9-14 (3.4 million), "Camp Rock" attracted a much larger audience than either "American Idol's" season premiere (2.3 million/2.8 million) or its season finale (1.7 million/2.1 million). *AB

C Programming Note - Content for "The Wonderful World of Disney": The movie "Camp Rock" aired from 8:00- 10:30 p.m. (approximate end time). Directly following the movie and hosted by the Jonas Brothers, "Disney Rocks the Summer" included a sneak peek behind the scenes of the Disney Channel Original Movie "The Cheetah Girls One World" and the broadcast premiere of the movie's music video, followed by a sneak peek of "High School Musical: Get in the Picture," and concluded with the premiere of the making of the Jonas Brother music video, "Burnin' Up," as well as the video's broadcast debut.


ABC's repeat lineup posted increases over its year-ago performance (6/24/07) by 2.3 million viewers (5.3 million vs. 3.0 million) and by 80% in Adults 18-49 (1.6/5 vs. 1.0/3).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" took second and delivered ABC's strongest numbers of the summer (since 5/18/08) in its hour in both Total Viewers (5.5 million) and Adults 18-49 (1.5/5).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 6/16/08, unless stated otherwise.

  [june 2008]  


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