HALLMARK CHANNEL HAS HIGHEST-RATED 2ND QUARTER AND HIGHEST RATED-JUNE EVER
Network Scores 32% increase among Adult 18-49 in June
Month after month, Hallmark Channel maintains its position in the Prime Time top 10 ratings. It just achieved its highest-ever 2nd Quarter (#9) and highest-ever June (#9), fueled by its family-friendly original movies, theatrical favorites and classic series, maintaining its 25-month-strong legacy. Hallmark Channel is up virtually one-third among Woman and Adults 18-49.
2nd Quarter 2008
Highest 2Q ever among Prime Time HH delivery.
Hallmark Channel ranks #9 in Prime Time with a 1.1 HH rating, 901,000 homes and 1,205,000 total viewers.
Hallmark Channel delivered its highest 2nd Q among W18-49, W25-54, A25-54, A18-49 and HH's in Total Day.
Hallmark Channel delivered 2nd Q year-to-year increases of +21% W18-49, +22% A18-49 in total day.
Highest June ever among Prime Time HH delivery.
Hallmark Channel ranks #9 in Prime Time with a 1.1 HH rating, 953,000 homes and averaged 1,291,000 total viewers.
Highest June delivery ever among W18-49, W25-54 and A18-49 in Total Day.
Hallmark Channel delivered year-to-year increases of +32% W18-49 and +32% A18-49 in Total Day.
The premiere of four original movies helped boost Hallmark Channel's ratings in 2Q and June. "The Shell Seekers," starring Vanessa Redgrave, scored a 1.7 HH rating with over 1.4 million homes and was the highest-rated ad-supported cable movie of the day on May 3. The premieres of both "Final Approach," starring Dean Cain and Lea Thompson, and "Shark Swarm," starring John Schneider and Daryl Hannah, each delivered a 1.6 HH rating with over 1.3 million homes and tied as the highest-rated ad-supported cable movies during the week of their premieres (May 24 and 25, respectively). "McBride: Requiem" became the most-watched "McBride" original mystery movie on the network delivering a 1.9 HH rating with over 1.5 million homes.
Source: Nielsen Media Research, 3/31-6/29/08