[07/01/08 - 05:27 PM]
Lifetime Television Posts Most-Watched Second Quarter Since 2005 Among P2+, W18-49, W25-54 and P25-54 in Prime and Total Day
Lifetime spins the numbers for the second quarter of 2008.

[via press release from Lifetime]

Lifetime Television Posts Most-Watched Second Quarter Since 2005 Among P2+, W18-49, W25-54 and P25-54 in Prime and Total Day

Lifetime Scores Most-Watched June in Five Years Among Prime W18-49

#1 Cable Drama Among Women, 'Army Wives' Reaches More Than 34 Million Viewers Since Second Season Premiere

Lifetime Movie Network Posts Most-Watched June Ever Among Households, P2+ and W18+

Lifetime Digital's Web Properties Soar 102 Percent

NEW YORK, July 1 -- Fueled by 'Army Wives', the #1 cable drama for women, 'The Memory Keeper's Daughter', its most-watched original movie since 1995, and the 'The Tenth Circle' (which averaged more than three million viewers), Lifetime Television posted its largest Second Quarter audience since 2005 among P2+, W18-49, W25-54 and P25-54 in prime and total day.

In June, Lifetime raced past more than 70 basic cable networks to finish third in prime household ratings. The #1 women's channel also registered its most-watched June in history among prime W18-24 as well as the most-watched June among prime W18-49 since 2003.

Since its second season premiere, 'Army Wives' has reached more than 34 million viewers while ranking #1 among W18-34, W18-49, W25-54 and P18-49.

This past Sunday, June 29, marked the fourth consecutive Sunday 'Army Wives' has ranked #1 in prime among W18-34, W18-49, W25-54 and W18+. Once again, the series out-rated the broadcast networks among W18-34.

Sister network Lifetime Movie Network continued its ratings rampage, scoring its 10th straight month of viewership gains, the most in the channel's 10-year history. In Second Quarter, Lifetime Movie Network was up 40 percent in prime households, 50 percent in W18-34 and 33 percent in W18-49.

It was also the most-watched June ever for LMN among households, P2+ and W18+.

Online, Lifetime Digital's web properties (myLifetime.com, LMN.tv and DressUpChallenge.com) experienced a 79 percent increase in page views over the prior month (vs. May '08) and a 102 percent increase year-to-year (vs. June '07).

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

  [july 2008]  


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