[07/01/08 - 11:06 AM]
Nick at Nite's on Top, Finishes First with Adults 18-49 in Second Quarter 2008
Nick at Nite spins the numbers for the second quarter of 2008.

[via press release from Nick at Nite]

Nick at Nite's on Top, Finishes First with Adults 18-49 in Second Quarter 2008

NEW YORK, July 1 -- With its strongest showing in more than two years, Nick at Nite is total day's number-one basic cable network with Adults 18-49 (tied with TNT) and ranks second only to sister-channel Nickelodeon among total viewers in the just-completed second quarter 2008 (NMR: 3/31/08-6/29/08). Driven by George Lopez and Home Improvement, Nick at Nite has soared this quarter with high double-digit gains among its A18-49 and total viewer (P2+) audience.

With A18-49 this quarter in total day, Nick at Nite is ranked number one, averaging a .6/676,000 and up +50% over last year. Among P2+, the network delivered 1.5 million total viewers, up +22%.

Nick at Nite also ranks as the number-one basic cable network for W18-49 in total day this quarter. (.8/426,000, up +33% over last year). In prime time, Nick at Nite averaged a .7/1.7 million P2+ -- up +40% over last year (Nick at Nite airs 9 p.m. to 11 p.m. ET/PT in prime*).

George Lopez is the network's highest-rated program, and the network has experienced ratings growth each month since the show launched in October 2007. George Lopez averaged a .7/773,000 A18-49 at 10 p.m. this quarter, up 75% over last year's time period. Launch to date, the program has grown +34% in the demo. George Lopez ratings have grown significantly since joining the Nick at Nite schedule in September 2007, and launch to date the show has grown +40%.

Home Improvement also is a growth engine, averaging a .6/683,000 A18-49 total day rating, and program ratings have grown +20% since it joined Nick at Nite in September 2007. In Prime, Home Improvement ratings are up +33% this quarter vs. last year.

Fresh Prince of Bel Air continues to earn strong ratings for Nick at Nite. For the quarter, Fresh Prince of Bel Air averaged a .6/716,000 A18-49 total day rating, up +20% over last year.

Original programming coming to Nick at Nite this year include the original TV family movie Gym Teacher, premiering Sept. 12 and starring Christopher Meloni; My Family's Got Guts, a family game show airing Sept. 15; Worldwide Fido Awards, a canine competition in October. Also coming in 2009 is the hit comedy Everybody Hates Chris, from co-creator and narrator Chris Rock and inspired by his real-life childhood experiences.

Nick at Nite is Nickelodeon's nighttime programming block that features popular hit family comedies including the Emmy Award-winning series Home Improvement, George Lopez, and The Fresh Prince of Bel-Air, as well as Roseanne, one of the most talked about and celebrated sitcoms in television history.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

All numbers above are based on Nielsen Media Research and Nick at Nite's total programming day unless otherwise noted. *Nick at Nite: M-Th and Sun: 9 p.m.-6 a.m.; Fr-Sat 10 p.m.-6 a.m. (ET/PT).

  [july 2008]  


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