Nick at Nite's on Top, Finishes First with Adults 18-49 in Second Quarter 2008
NEW YORK, July 1 -- With its strongest showing in more
than two years, Nick at Nite is total day's number-one basic cable network
with Adults 18-49 (tied with TNT) and ranks second only to sister-channel
Nickelodeon among total viewers in the just-completed second quarter 2008
(NMR: 3/31/08-6/29/08). Driven by George Lopez and Home Improvement, Nick
at Nite has soared this quarter with high double-digit gains among its
A18-49 and total viewer (P2+) audience.
With A18-49 this quarter in total day, Nick at Nite is ranked number
one, averaging a .6/676,000 and up +50% over last year. Among P2+, the
network delivered 1.5 million total viewers, up +22%.
Nick at Nite also ranks as the number-one basic cable network for
W18-49 in total day this quarter. (.8/426,000, up +33% over last year). In
prime time, Nick at Nite averaged a .7/1.7 million P2+ -- up +40% over last
year (Nick at Nite airs 9 p.m. to 11 p.m. ET/PT in prime*).
George Lopez is the network's highest-rated program, and the network
has experienced ratings growth each month since the show launched in
October 2007. George Lopez averaged a .7/773,000 A18-49 at 10 p.m. this
quarter, up 75% over last year's time period. Launch to date, the program
has grown +34% in the demo. George Lopez ratings have grown significantly
since joining the Nick at Nite schedule in September 2007, and launch to
date the show has grown +40%.
Home Improvement also is a growth engine, averaging a .6/683,000 A18-49
total day rating, and program ratings have grown +20% since it joined Nick
at Nite in September 2007. In Prime, Home Improvement ratings are up +33%
this quarter vs. last year.
Fresh Prince of Bel Air continues to earn strong ratings for Nick at
Nite. For the quarter, Fresh Prince of Bel Air averaged a .6/716,000 A18-49
total day rating, up +20% over last year.
Original programming coming to Nick at Nite this year include the
original TV family movie Gym Teacher, premiering Sept. 12 and starring
Christopher Meloni; My Family's Got Guts, a family game show airing Sept.
15; Worldwide Fido Awards, a canine competition in October. Also coming in
2009 is the hit comedy Everybody Hates Chris, from co-creator and narrator
Chris Rock and inspired by his real-life childhood experiences.
Nick at Nite is Nickelodeon's nighttime programming block that features
popular hit family comedies including the Emmy Award-winning series Home
Improvement, George Lopez, and The Fresh Prince of Bel-Air, as well as
Roseanne, one of the most talked about and celebrated sitcoms in television
Nickelodeon, now in its 29th year, is the number-one entertainment
brand for kids. It has built a diverse, global business by putting kids
first in everything it does. The company includes television programming
and production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in more than 96 million
households and has been the number-one-rated basic cable network for 14
consecutive years. Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
All numbers above are based on Nielsen Media Research and Nick at
Nite's total programming day unless otherwise noted. *Nick at Nite: M-Th
and Sun: 9 p.m.-6 a.m.; Fr-Sat 10 p.m.-6 a.m. (ET/PT).