[07/08/08 - 01:15 PM]
Primetime Ratings Report for the Week of June 30, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of June 30-July 6.

[via press release from ABC]

Primetime Ratings Report For the week of June 30, 2008 (Based on National Live + Same Day Program Ratings)

For the 5th Week in a Row, ABC is Up Over the Year-Ago Week in Both Total Viewers and Adults 18-49

ABC Airs 6 of the Top 20 TV Programs of the Week in Adults 18-49, Places 4 in the Top 10 and Claims the Summer's No. 1 New Series with "Wipeout"

ABC Ranks No. 1 on Monday Night Among Adults 18-49, While Qualifying as The Evening's Highest-Rated Net with Women 18-49 for the 6th Week in a Row

Penultimate Episode of "The Bachelorette" Leads 8pm in Viewers and Adults 18-49, Hitting Multi-Year Summer Highs in Each of the Key Women Demographics

"The Bachelorette: The Men Tell All" Builds on its Adults 18-49 Lead-in, Ranks No. 1 at 9pm in Young Adults and Stands as Monday's No. 1 Program in All Women Demos

ABC's "Wipeout" Once Again Dominates Tuesday's 8 O'clock Hour in Viewers And Young Adults, and Stands as Tuesday's No. 1 TV Show in All Key Men Demos

"Wipeout" Retains Nearly All of its Debut Viewer and Young Adult Audience, While Growing from its Week-Ago Series Premiere in Men 18-49, Teens 12-17 and Kids 2-11

Opposite Stiff Competition Tuesday at 9pm, ABC's "I Survived a Japanese Game Show" Takes Second in Key Men and Substantially Improves the Time Period for ABC

"Primetime: The Outsiders" Marks Solid Year-to-Year Gains for ABC Tuesday at 10pm

ABC News' "Primetime: Crime" Continues to Improve its Wednesday 10 O'clock Slot, While Finishing No. 1 in the Hour for the 2nd Week in a Row with Women 18-49

For the 2nd Straight Week, "Hopkins" is the Most-Watched Show Thursday at 10pm

Repeat Airings of "America's Funniest Home Videos" and "Home Edition" Make ABC the No. 1 Network on Sunday from 7-10pm Among Adults 18-49

WEEK No. 41:

For the 5th week in a row, ABC was up over the same week last year in both Total Viewers and Adults 18-49. Versus the comparable year-ago week (w/o 7/2/07), the Network increased 10% in Total Viewers (4.6 million vs. 4.2 million) and 7% in Adults 18-49 (1.5/5 vs. 1.4/5).

Rankings: ABC delivered 6 of the week's Top 20 TV shows in Adults 18-49, placed 4 in the Top 10 and for the 2nd week in a row claimed the summer's No. 1 new show with "Wipeout": "Wipeout" � No. 2, "I Survived a Japanese Game Show" and "The Bachelorette-6/30" tied at No. 7, "The Bachelorette" � No. 10, "Extreme Makeover: Home Edition" � No. 12 and "Primetime: The Outsiders" � No. 18. In addition to ranking as the week's No. 2 television show in Total Viewers and Adults 18-49, for the 2nd week in a row ABC's "Wipeout" qualified as the week's No. 1 TV show in Adults 25-54 and Men 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 17% at the same point in 2006-07, up to 25% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


ABC ranked No. 1 Monday night among Adults 18-49 (2.2/7�tied w/ CBS & Fox). For the second week in a row, ABC stood as the night's top network across each of the key women demographics: Women 18-34 (2.7/9), Women 18-49 (3.3/9) and Women 25-54 (3.8/10).

� ABC led Monday night for 6th time in as many weeks, and for the 15th time in the last 16 weeks overall, among Women 18-49.

"The Bachelorette" (8:00-9:00 p.m.)

The penultimate episode of "The Bachelorette" won the opening hour of prime in both Total Viewers (7.3 million) and Adults 18-49 (2.4/8).

� Leading the hour, "The Bachelorette" hit multi-year summer highs for ABC across all key women demographics, posting ABC's best ratings in the time period among Women 18-34 (3.2/11) and Women 18-49 (3.6/11) in 7 years, and the strongest Women 25-54 (4.3/12) performance in 8 years � since 5/28/01 and 05/29/00, respectively.

"The Bachelorette: The Men Tell All" (9:00-10:00 p.m.)

Building on its young adult lead-in by 8%, "The Bachelorette: The Men Tell All" also took the top spot in its time-slot among Adults 18-49 (2.6/7-tie). In addition the unscripted series qualified as Monday's No. 1 program across each of the key women demographics: Women 18-34 (3.4/10), Women 18-49 (4.0/11) and Women 25-54 (4.7/11).


ABC's Tuesday lineup of "Wipeout," "I Survived a Japanese Game Show" and "Primetime: The Outsiders" drew 7.2 million viewers and a 2.7 rating, 8 share in Adults 18-49. The Net was No. 1 on the night in each of the key Men demographics: Men 18-34 (2.0/8), Men 18-49 (2.4/8) and Men 25-54 (2.8/8-tie). In fact, it was the 4th week in a row that ABC has won Tuesday night across all key Men demos.

� Compared to the same night last year (7/3/07), ABC improved its Tuesday performance by 2.4 million viewers (7.2 million vs. 4.8 million) and by 69% in Adults 18-49 (2.7/8 vs. 1.6/6).

"Wipeout" (8:00-9:01 p.m.)

In week 2 of ABC's new hit series, "Wipeout" once again dominated the 8 o'clock hour, winning its time period in Total Viewers (9.5 million) and across each of the key adult demographics: Adults 18-34 (3.0/11), Adults 18-49 (3.6/12) and Adults 25-54 (4.1/13). Head to head, the ABC series beat NBC's "Celebrity Family Feud" (6.9 million & 1.9/7 in Adults 18-49) by wider margins this week, with "Wipeout" outperforming the NBC series by 2.6 million viewers and by 89% in Adults 18-49. In addition, "Wipeout" defeated Fox's series-low performing return of "Moment of Truth" (4.6 million and 1.8/6 in Adults 18-49) by 4.9 million viewers and by 100% in Adults 18-49.

� "Wipeout" stood as Tuesday's No. 1 TV program across each of the key Men demographics (M18-34/M18-49/M25-54), while standing as the No. 2 program in Adults 18-49, just one-tenth of a ratings point out of a tie for No. 1 with Fox's "Hell's Kitchen."

� From start to finish, "Wipeout" grew by 1.3 million viewers (8.8 million to 10.1 million) and by 22% in Adults 18-49 (3.2/12 to 3.9/13).

� "Wipeout's" second telecast showed strong retention from its series debut. The unscripted series retained 95% in Total Viewers and 97% in Adults 18-49 versus its week-ago premiere (10.0 million & 3.7/12 in Adults 18-49 on 6/24/08). In addition, "Wipeout" posted increases among Men 18-49 (3.4/12 vs. 3.3/12), Teens 12-17 (2.2/10 vs. 2.1/9) and Kids 2-11 (3.0/12 vs. 2.7/11).

"I Survived a Japanese Game Show" (9:01-10:00 p.m.)

Opposite stiff competition including Fox's "Hell's Kitchen" and the first hour of NBC's "America's Got Talent," ABC's "I Survived a Japanese Game Show" finished second at 9 p.m. among Men 18-34 (2.0/7) and Men 18-49 (2.4/8).

� On average in its first 2 weeks, "I Survived a Japanese Game Show" has improved ABC's performance in the hour by 2.6 million (7.2 million vs. 4.6 million) and by 45% in Adults 18-49 (2.9/9 vs. 2.0/6) versus the comparable year-ago weeks (6/26 � 7/3/07).

"Primetime: The Outsiders" (10:00-11:00 p.m.)

From 10:00-11:00 p.m., opposite the final hour of NBC's 2-hour "America's Got Talent," ABC News' "Primetime: The Outsiders" took a strong second place in the hour in Adults 18-49 (2.0/6) and Adults 25-54 (2.3/6). Additionally, "Primetime: The Outsiders" outperformed its newsmagazine competition on the night, CBS' "48 Hours Mystery" (9:00-10:00 p.m.), by 18% in Adults 18-49 (2.0/6 vs. 1.7/5).

� On average, "Primetime: The Outsiders" is seeing increases of 5% in Total Viewers (6.1 million vs. 5.8 million) and 15% in Adults 18-49 (2.3/7 vs. 2.0/6) over the Net's performance in the hour on the same nights last year (6/26 � 7/3/07).


"Primetime: Crime" (10:00-11:00 p.m.)

Building on its lead-in by 1.8 million viewers and by 29% in Adults 18-49, ABC News' "Primetime: Crime" drew 5.7 million viewers and a 1.8 rating, 5 share in Adults 18-49, taking second in the hour in viewers. The ABC newsmagazine won the final hour of primetime in Women 18-49 (2.4/7) for the second week in row.

� ABC was up in the time period from the same night last year (2.4 million and a 0.8/3 in Adults 18-49 on 7/04/07) by 3.3 million viewers and by 100% in Adults 18-49.


"Hopkins" (10:00-11:00 p.m.)

Surging from its lead-in by 2.1 million viewers (4.8 million vs. 2.7 million) and by 50% in Adults 18-49 (1.2/4 vs. 0.8/3) on the eve of the 4th of July Holiday, week 2 of ABC's News' "Hopkins" ranked No. 1 in the 10 o'clock hour for the second week in a row in Total Viewers (4.8 million), Women 18-49 (1.6/5-tie) and Women 25-54 (2.2/7).


ABC's repeat lineup registered 5.4 million viewers and a 1.8 rating, 6 share in Adults 18-49. The Net ranked No. 1 on Sunday among Adults 18-34 (1.6/5-tie) and across each of the key women demographics: Women 18-34 (2.1/7), Women 18-49 (2.3/7) and Women 25-54 (2.6/7).

� Compared to the same night last year, ABC was up by 1.3 million viewers and by 38% among Adult 18-49 (4.1 million & 1.3/4 in Adults 18-49 on 7/8/07).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

"America's Funniest Home Videos" ranked No. 1 across all key adult demographics (Adults 18-34 - 1.3/5-tied, Adults 18-49 - 1.6/6 and Adults 25-54 - 1.9/6), putting ABC in the top spot in the hour for the second consecutive week.

"Extreme Makeover: Home Edition" (8:00-10:00 p.m.)

Building on its lead-in by 1.2 million viewers (6.5 million vs. 5.3 million) and by 38% in Adults 18-49 (2.2/7 vs. 1.6/6), "Extreme Makeover: Home Edition" logged ABC's highest non-sports numbers the 2-hour time period this summer in both measures. The unscripted series won its time period among the key young adult sales demo. "Extreme Makeover: Home Edition" grew from start to finish by 2.6 million viewers (5.3 million to 7.9 million) and by 50% in Adults 18-49 (1.8/6 vs. 2.7/7).

� "Extreme Makeover: Home Edition" stood as the No. 1 program of the night among Adults 18-49 (tie) and across all key women demos: Women 18-34 (2.5/8), Women 18-49 (2.8/8) and Women 25-54 (3.2/8-tie).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 6/30/08, unless stated otherwise. Summer = Memorial Day to Labor Day.

  [july 2008]  

· 48 HOURS (CBS)
· HOPKINS 24/7 (ABC)

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