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BET's 'BALDWIN HILLS' Returns For a Second Season With the Show's Highest-Rated Telecast Ever
Tuesday's Debut Stands as One of the Network's Top Series Premieres of the
Season
BALDWIN HILLS Enjoys Strong, Consistent Numbers for Its "Sneak Peek" and
Premiere Episodes
NEW YORK, July 10 -- BET's critically acclaimed reality
show BALDWIN HILLS returned for its second season on Tuesday, July 8 with a
1.2 coverage rating. Nearly 1 million households and 1.5 million viewers
tuned in for the series' #1 telecast of all time, as this season introduced
five young newcomers and brought back five favorites from season one.
BALDWIN HILLS follows the everyday lives of a group of African American
teens from a very real and very exclusive Los Angeles enclave called
Baldwin Hills.
The second season debut of BALDWIN HILLS stands as one of BET's top
series premieres for the 2007-2008 season to date, second only to KEYSHIA
COLE: THE WAY IT IS and followed by COLLEGE HILL: ATLANTA.
The strong July 8th official series premiere of BALDWIN HILLS improved
on its already stellar "sneak peek" episode that followed BET AWARDS '08 on
Tuesday, July 24. That "teaser" episode enjoyed a 1.3 coverage rating, with
nearly 1.2 million households and 1.4 million viewers.
BALDWIN HILLS is produced by Michael McNamara, Sheri Maroufkhani and
Bill Rademaekers of MCFilmworks, in conjunction with BET Networks. Robyn
Lattaker-Johnson (SVP, Development - Original Programming) is the BET
executive in charge of the show, with Kevin Morrison as Senior Director of
Development.
For more on BALDWIN HILLS, please visit http://www.bet.com/OnTV/BETShows/bh2/.
About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and public
affairs television programming for the African-American audience. The
primary BET channel reaches more than 87 million households according to
Nielsen Media Research, and can be seen in the U.S., Canada and the
Caribbean. BET is the dominant African-American consumer brand with a
diverse group of business extensions: BET.com, a leading internet
destination for Black entertainment, music, culture, and news; BET Digital
Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for
cutting-edge entertainment tastes; BET Event Productions, a full-scale
event management and production company; BET Home Entertainment, a
collection of BET-branded offerings for the home environment including DVDs
and video-on-demand; BET Mobile, a service venture into the lucrative world
of ringtones, games and video content for wireless devices; and BET
International, an extension of BET network programming for global
distribution.
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