BRAVO MARKS MILESTONE AS THE NO. 1 TELEVISION NETWORK � BOTH BROADCAST AND CABLE � AMONG ADULTS 18-49 FOR PROGRAM ENGAGEMENT AND IN-PROGRAM BRAND RECALL
NEW YORK � July 10, 2008 � Bravo, one of the fastest growing cable networks on the dial, marked a major milestone by claiming the No. 1 spot among all television networks � broadcast and cable � in program engagement, opinion lift and recall of brand integrations among the coveted adult 18-49 demo according to Nielsen IAG's most recent year-to-date reporting. Bravo has also claimed cable's top spot for brand recall in standard commercials.
Bravo, which finished 2007 in cable's No. 1 slot for engagement and integration recall, has surpassed every broadcast network as well for the first six months of 2008. In program engagement, the network beat out CBS, ABC, the CW, NBC, Fox, VH1, TLC, MTV and TBS, who round out the top 10.
"This is even more evidence that high engagement and attention to programming translates into viewers remembering brand integrations and commercial messages," said Tony Cardinale, Senior Vice President, Research and Strategic Insights, Bravo Media and Oxygen Media. "It's consistent with other analyses we've seen that show that a high quality environment results in higher opinions of the brands within it."
In addition to attracting television's most attentive audience, Bravo also delivers elite viewership, currently ranking as the No. 1 most upscale ($125K+) and educated cable network in 2008 to date among adults 18-49 in primetime. The network also ranks No. 18 among adults 18-49 year-to-date, among all ad-supported cable entertainment networks, the first year it's broken into cable entertainment's top twenty.
Source: Nielsen IAG, measured nets, cable prime (M-Su 6P-12A) A18-49, Program Engagement non-sports programming 1/1/08-06/30/08, In Program Placements non-sports programming, 1/1/08-6/15/08, Standard Ads non-sports programming 1/1/08-05/31/08. Upscale/Educated source: Nielsen Marketbreaks, 12/31/07-6/8/08, Mon-Sun 8P-11P, P18-49 VPVH: HH Inc $125K+, 4+ Years College, standard minimums applied.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.