"BIG BROTHER" PREMIERES WITH A TIME PERIOD WIN IN VIEWERS AND KEY DEMOGRAPHICS
"Big Brother" Improves on Last Summer's Sunday Debut
"Big Brother" Delivers Its Highest Adult 25-54 Rating Ever for a Sunday Premiere
The premiere of BIG BROTHER 10 SUNDAY won its time period in viewers and key demographics with gains over last summer's Sunday debut, according to Nielsen live plus same day ratings for July 13.
BIG BROTHER 10 SUNDAY (P) premiered with a 4.2/08 in households, 6.29m viewers, 2.7/08 in adults 25-54 and 2.1/07 in adults 18-49. CBS placed first from 8:00-9:00 PM in households, viewers, adults 25-54 and adults 18-49. BIG BROTHER was the night's Number One program in adults 25-54, delivering its highest rating ever for a Sunday debut in that demographic.
Compared to last year's BIG BROTHER SUNDAY premiere, CBS was up +11% in households (from 3.8/07), +8% in adults 25-54 (from 2.5/07), even in adults 18-49 and added +440,000 viewers (from 5.85m, +8%).
Updated Sunday ratings will be available on Tuesday.